As the saying goes, three hundred and sixty lines, line after line. However, in a new field of industry, the outsiders see the fun, the insiders see the doorway. Even a tycoon in the industry, the change to the milk tea industry is a novice, many entrepreneurs after the change to the beverage industry only to see the profitability of others after the start, but ignored the business direction of the store, the change of business is still not colorful. Today to all of you just turned to the milk tea industry or just started some of the novice store experience.

Reference:

01 Clearly the brand's market positioning

Clearly their market positioning is very important, clear customer groups and sales direction, after the opening of the store The general direction of the shop is there. Take Taiwan store milk tea, Taiwan store milk tea brand characteristics, market price, customer groups and assessment of the results of the analysis of positioning, and according to the operating characteristics of the market segmentation, but also planning the initial period, the growth period and even the maturity of the various stages of the marketing strategy, such as: the initial period of the main consumer groups should be locked, and then extended to other consumer groups to establish a word of mouth, and after that is the expansion of the chain and so on, there is a blueprint for planning.

02 You have to choose which business model

Milk tea store is the most basic business model is dine-in and takeaway, 5-10 square meters of the store can only takeaway, saving a certain amount of rental costs, so the location of the store must be selected in the place of the traffic, dine-in, the store should be unique, and in addition to consider whether there is a take-away service and so on.

03 How to beat the competition

Milk tea store is already all over the streets and lanes of the beverage convenience stores, look around, there is no point of special features, signboards, simply too embarrassed to compete with others, so, before you open a store to look at your competitors, what to earn the consumer's taste buds, with what and next to the stores open for many years to compete, which is the first thing to consider.