fierce market competition, poor management and changes in economic environment.

1. Fierce market competition: With the increasing competition in the catering industry, Zhuangli Diary Swallow is facing fierce competition from peers in the market. In order to maintain the competitive advantage, Zhuangli Diary Swallow needs to invest a lot of money and energy in brand promotion and marketing activities, which makes the operating costs of enterprises rise continuously.

2. Poor management: There are problems in the management of Zhuangli Diary Swallow, which leads to poor internal operation and low efficiency. In addition, due to the lack of effective risk control mechanism within enterprises, enterprises can not respond to market risks in time, thus getting into trouble.

3. Changes in the economic environment: With the changes in the domestic economic environment, the purchasing power of consumers has gradually declined, which directly affects the business income of the diary swallows in Zhuangli. Due to the broken capital chain of the enterprise, it was impossible to pay the supplier's payment and the employee's salary on time, which eventually led to the bankruptcy of Zhuangli Diary Swallow.