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A model essay on tourism management

with the continuous development of tourism education, the significance of practical teaching to the cultivation of tourism management professionals has become increasingly prominent, and practical teaching is an important way and teaching method to cultivate the professional ability of tourism management professionals. The following is my tourism management paper for your reference. Model essay on tourism management: Suggestions on the reform of tourism management system Abstract: In recent years, the domestic tourism industry has developed rapidly, and the reform of tourism management system has gradually gone through three stages: starting, developing and deepening, which has greatly promoted the modernization of tourism and is of great significance to the sustained and steady development of the tertiary industry. However, with the continuous development of China's social economy and the promotion of market economic system reform, the development of domestic tourism industry has also begun to expose some problems, which put forward updated requirements for tourism management, which also hindered the healthy development of tourism to a great extent. Therefore, starting from the current situation of the tourism management system, this paper puts forward some suggestions and measures for the problems existing in the tourism management system, in order to provide reference for the development of China's tourism industry and the reform of the tourism management system. Tourism is a supporting industry for the development of China's national economy and an important part of China's economic income, which has been concerned by all walks of life. In order to further promote the healthy development of tourism, in recent years, the construction projects of domestic tourist attractions have gradually increased, and the number of tourists has also increased. Under the seemingly prosperous development of the whole tourism industry, its management system has gradually exposed some problems, which has greatly restricted the healthy development of tourism. Under the background of the gradual improvement of the socialist market economy, it is of great significance to reform and innovate the current tourism management system for promoting the sustained and healthy development of tourism and even the entire national economy. I. Analysis of the current tourism management system (1) Lack of macro management. In recent years, our government has paid great attention to the development of the tertiary industry, and has also issued many preferential policies for the tourism industry. Most departments and units have established tourism transportation, catering and other enterprises, but the personnel rights and property rights of such enterprises belong to different investment units, so it can be said that each travel agency belongs to different systems. As a result, the domestic tourism system is complicated and fragmented. Especially in some seasons when the number of tourists is insufficient and the overall market is in a downturn, there is a phenomenon of falling price competition among various tourism enterprises, which leads to more confusion in the market and sharp contradictions within the industry. For tourism management institutions, they do not have the right to examine and approve the construction, and they cannot use macro-control means, so it is difficult to carry out effective management. (2) Relevant policies and regulations need to be improved. As for the tourism management system, according to the current demand of social development for tourism, the tourism management system is also in constant reform and innovation, but it rarely involves the level of policies and regulations, and it still follows the past policies and regulations. According to the actual situation of tourism management at this stage, some unscrupulous merchants and criminals take advantage of loopholes in policies and regulations to organize illegal activities in the tourism industry, which greatly disrupts the order of the tourism market and harms the actual interests of tourists. (3) The tourism management system is not perfect. Because the tourism industry is a special industry, and it has a very close relationship with other related industries, and it is closely related to transportation, catering and accommodation. With the rapid development of social economy, China's service industry has also developed at a high speed, and many departments have direct economic ties with tourism. However, there is no scientific and effective management system for these related industries. In order to attract tourists, some travel agencies adopt bad market competition methods, which greatly damages the legitimate interests of tourists and restricts the development of tourism. (D) imbalance in the industrial structure of tourism. At present, the development of domestic tourism commodities is still relatively backward, and tourism commodities are the key sources of tourism economy, which are characterized by high efficiency, low cost and high labor intensity, which is helpful to promote the development of traditional industry and commerce. However, due to the uncoordinated production and sales management of tourism commodities, tourism commodities have always been in a spontaneous state. In addition, the types of tourism products are relatively single and lack of innovation ability. At the same time, there are some problems in the packaging and transportation of commodities, which can not really play the value of tourism commodities. On the other hand, the development of transportation industry can't keep up with the development of tourism industry, which further leads to the imbalance of tourism industry structure. Suggestions on the reform of tourism management system (1) Perfecting the establishment of tourism management institutions On the one hand, the National Tourism Administration, the Tourism Association, the Industrial and Commercial Bureau, the Transportation Bureau, and the Cultural Relics Administration should work together to establish a national tourism management system to conduct unified planning and management of the national tourism market. To formulate a general plan for the overall development of tourism, and formulate relevant regulations and policies; Closely supervise the implementation of various rules and regulations, and find and solve problems in time; Timely adjust the relationship between various management departments to resolve internal contradictions; Formulate and implement domestic and foreign tourism market development strategies, and strengthen publicity to increase China's core competitiveness in the international tourism market; Strengthen the training of domestic tourism talents and comprehensively promote the development of the tourism industry. On the other hand, it is to comprehensively improve the local tourism management institutions. Some local tourism management agencies should actively learn from the experience of provincial and municipal pilot tourism management, and then combine with their own development characteristics to formulate management plans suitable for local tourism development. The tourism management committee is set up by the provincial tourism management directors and responsible persons * * * as the highest comprehensive management coordination department of tourism in the region, and various functional offices are set up under it to coordinate the relations among cities and departments. (2) Give full play to the role of trade associations With the gradual development of the market economy, the position and functions of government departments in the tourism industry are constantly changing. Giving full play to the functions of tourism industry associations and enhancing industry self-discipline will inevitably become an inevitable choice for the reform of China's tourism management system in the future. Under the current new environment, the state should guide and help all departments of the tourism industry to set up tourism industry associations according to their own development, gradually separate the tourism industry from government administrative organs, and rely on the regulation of the market to ensure the sustainable and healthy development of the tourism industry. Specifically, the organizational structure of domestic tourism industry associations usually includes three parts: decision-making body, executive body and supervision body. The decision-making body is generally composed of representatives of various departments and enterprises in the tourism industry, and its main function is to review and decide the rules and regulations within the industry. The executive body mainly sets up the Council, which is composed of three organizations: management, operation and service, and is mainly used for the implementation of relevant decisions; The supervisory organization shall set up a board of supervisors to exercise supervisory power within the tourism industry and the association itself. In addition to the above functions, the tourism industry associations in various regions must also take the leading role, inform the member units of the relevant policies and regulations of the industry at the first time, give full play to the role of industry intermediary organizations, organize various tourism industry knowledge training activities according to the specific needs of the industry, strengthen exchanges with similar organizations at home and abroad, and promote the development of the tourism industry towards internationalization and modernization. (3) Actively developing enterprises in the tourism industry is different from the planned economy era in the past. Under the market economy system, the dominant position of enterprises is emphasized, and so is the development of the tourism industry. Therefore, we should promote the development of tourism enterprises and give full play to their leading position in the tourism industry as far as possible. We should not only give full play to the macro-control role of government departments, push tourism enterprises to the market, give them more independent development rights, and do not interfere more in the management of tourism enterprises, but only appear as supervisors to supervise and guide the tourism industry; At the same time, tourism enterprises must operate and manage according to the law of market development, and realize independent operation and self-financing. Only in this way can we ensure the continuous improvement of tourism service quality, and finally promote the development of tourism enterprises, and then promote the development of modern tourism. On the other hand, tourism enterprises can also choose to take the road of intensive development, constantly adjust their own enterprise structure, and build a variety of cross-regional enterprise patterns, such as large-scale enterprises, specialized medium-sized enterprises and networked small enterprises, so as to enhance the competitiveness of domestic tourism enterprises, attract more idle funds, and then build a diversified market operation mechanism. (IV) Establishing and perfecting the public participation system In modern tourism management activities, the public occupies the main position of tourism management, which largely determines the ultimate success or failure of the reform of tourism management system. Therefore, the public participation mechanism should be improved as soon as possible to effectively supervise tourism management. 1. Tourism management departments must give the public the right to know and the right to propose in advance in the process of establishing tourism development plans and making relevant decisions, so as to ensure the effectiveness of the public's dominant position. In the process of formulation and implementation, we should also ensure that the public can give full play to their supervisory power and supervise tourism management activities. 2. To avoid the system of public participation becoming a mere formality, it is not only the public's expression of opinions on tourism management or their understanding of relevant information, but also whether they can participate substantively in the specific decision-making and implementation process. 3. To create diversified ways of participation for the public, we should not only have institutionalized ways of participation, such as litigation or letters and visits, but also provide non-institutionalized ways of participation, such as the public can rely on media or other voluntary activities to participate. At the same time, government departments can also get to know the public's views through consultation, investigation or appraisal activities, and then comprehensively evaluate and judge the tourism management system and adjust it in time. In a word, the healthy development of tourism is not only related to its own development, but also has a great impact on the development of the national economy. Because the domestic tourism industry started relatively late but developed rapidly, coupled with the support of government departments and other factors, it further promoted the development of tourism. In view of the current tourism management system, we should reform it, further standardize the behavior of government departments in the process of tourism development, actively learn from the experience accumulated by western developed countries, and form practical industry associations in light of our own actual situation. Through the above measures to ensure the standardized development of China's tourism industry, so as to give full play to the important role of tourism in the national economy. Model essay II on tourism management: Teaching reform of applied talents majoring in tourism management Abstract: In recent years, although some achievements have been made in the construction of tourism management specialty in Dalian University, it needs to be further improved and strengthened in terms of the construction of teaching staff, curriculum construction, teaching reform, practical teaching equipment and books, and students' innovative consciousness, etc., according to the index system of comprehensive reform pilot specialty construction in Liaoning Province. In the future teaching reform construction of tourism management specialty, we should focus on constructing talent training mode and concise professional characteristics; Improve the structure of teaching staff and build a teaching team; Attach importance to the declaration of research projects and improve the level of scientific research; Strengthen the construction of teaching materials and enrich the teaching content; Establish practical teaching system and cultivate innovative ability; Strengthen comprehensive quality education and improve professional quality; Implementing professional reward mechanism to promote teaching reform; Improve the teaching management system and strengthen quality control. Keywords: tourism management major; Applied talents; Teaching mode 1 Current situation of teaching reform and construction of tourism management major in Dalian University 1.1 Guided by social needs, the College has revised the training scheme and course syllabus of tourism management major, and completed the revision of the training scheme, teaching plan and course syllabus of tourism management major in 2114, making the training scheme of tourism management major more reasonable and realistic, and the course syllabus more standardized and specific, and enhancing its enforceability. 1.2 Guided by the teaching team, strengthen the construction of teaching staff and implement the system of professional leaders, and divide the tourism management major into three teams according to needs: management team, tourism planning and development teaching team and applied practical course team. Create a teaching team with reasonable age, knowledge, education and professional title. At the same time, we continue to strengthen the construction of teaching staff by strengthening internal training and introducing from outside. Organize all teachers to participate in various types and forms of teacher training at all levels. Actively contact the top management of tourism enterprises to hold lectures for teachers and students, strengthen the contact between academic circles and the industry, and strengthen? Double-qualified? Construction of teaching staff. 1.3 With the training goal as the core, we should mold the characteristics of professional mode, highlight the training characteristics of tourism management specialty under the new situation, and take tourism leisure management and exhibition tourism as the characteristic direction of talent training. In the teaching process, we attach importance to the cultivation of students' foreign language ability and tourism practice ability, strengthen English teaching for four years without interruption, set up Japanese courses, carry out bilingual teaching, and let students go to international group enterprises and overseas practice bases for production practice and establish? Knowledge+ability+quality? For the main line of the teaching system, shape? Strong foundation and application, diversity, strong foreign language, high quality and ability? Professional characteristics, to build a talent training mode of integration of production and education. 1.4 Take the teaching reform as the carrier, promote the construction of course teaching materials, formulate the curriculum development plan, and take the construction of top-quality video courses at provincial, municipal and school levels as the goal, so as to form the subject basic curriculum group, professional core curriculum group and characteristic curriculum group. Focus on building a professional core curriculum group consisting of courses such as introduction to tourism, tourism economics, tourism planning and development, tourism marketing, tourism psychology and tourism management. At the same time, taking the project of teaching reform as the carrier, the teaching content, methods and assessment system are reformed. Combine the compilation of teaching materials with the construction of teaching staff and courses, and take the compilation of teaching materials as the carrier to promote the improvement of teachers' teaching and scientific research level and the development of disciplines. 1.5 Take the practice base as a platform, promote practice teaching, strengthen practice teaching, and build a diversified practice teaching system. Strengthen the management of practical teaching, establish and improve the two-way guidance system, strengthen the cooperative innovation and cooperation between schools and enterprises, expand the types of practical teaching bases, and open up teaching practice bases such as tourist attractions, travel agencies, exhibition companies, exhibition centers, museums, leisure and entertainment centers, and organizing committees for large-scale festivals. Strengthen the construction of campus practice base, establish cooperative relations with Dalian University Chuangxiang Hotel and Museum, and carry out training and internship activities. Relying on the comprehensive experimental center of liberal arts in the school, multi-functional training rooms and etiquette training rooms are established. Establish a multi-level integrated base relationship of internship and employment with more than 31 tourism enterprises such as high-star hotels, scenic spots and travel agencies in Dalian, Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Hainan and Macao. 1.6 On the basis of routine management, strengthen the monitoring of teaching quality, and give full play to the positive role of the college teaching steering committee, supervision team and student information officer in the monitoring of teaching quality; By establishing a three-level management network of college, teaching and research section and students, a college teaching quality monitoring and information feedback system is formed. Actively implement the three-level attendance system and implement the "Leading Cadres Attendance System"; Do a good job in the routine teaching management at the beginning, middle and end of the period, and strengthen the management and quality control of various teaching activities by strictly implementing the teaching plan, organizing teachers' symposiums, students' symposiums, students' evaluation of teaching and teachers' evaluation of learning. 2 Problems existing in the teaching reform and construction of tourism management major In recent years, although some achievements have been made in the construction of tourism management major, compared with the index system of comprehensive reform pilot major construction in Liaoning Province, it still exists.