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Market address of second-hand catering equipment in Jiyang
Production and sales guidance of detergent formula

First: the latest practical formula for producing detergent.

New formula of detergent: degreasing agent+nano degreasing emulsifier+high foaming agent+thickening powder+preservative+water+essence+wire drawing powder = detergent.

1. degreasing and decontamination: nano degreasing emulsifier is the main component, and compound degreasing agent is used.

2, foam decontamination: high foam essence

3. Thickening: Fully transparent thickening powder is the main material, and translucent thickening powder and consistency multiplier can also be selected for thickening. Choose different thickening methods and adjust the formula ratio.

4. Drawing: wire drawing powder plays the role of drawing, thickening and anti-fouling, but the dosage should not exceed 30g100kg.

5. Anticorrosion should be combined with preservative content, storage time, climate change, temperature regulation and water quality to calculate the amount of preservatives added. There is no unified index, which needs to be mastered in practical work. The proportion in the formula is only short-term anti-corrosion, for reference, and cannot be mechanically copied.

6. Formula proportion adjustment principle: firstly, increase the thickening method and proportion, then determine the variety and dosage of deoiling raw materials, anti-corrosion and essence, and finally determine the dosage of foaming raw materials.

Production tools: electric drill mixer for production.

Third, the production of practical formula (for reference only, the proportion can be adjusted by itself)

1, production per catty 0. 10 yuan formula: dosage per hundred catties: transparent thickening powder 150g+ nano degreasing emulsifier 300g+ high foaming agent 400g+ wire drawing powder 30g+ preservative 10g+ essence 5g. Cost per kilogram 10. 13 yuan, cost per kilogram 0.10/3.

2. Production formula of 0. 15 yuan per catty: dosage per hundred catties: 200g transparent thickening powder +500g nano degreasing emulsifier +800g high foaming agent +30g wire drawing powder+10g preservative +5g essence. The cost per 100 kg is 15.8 yuan, and the cost per kg is 0. 158 yuan.

2. Formula for producing one kilogram of 0.2 yuan: dosage per 100 kilograms: 200g transparent thickening powder +750g nano degreasing emulsifier+1000g high foaming agent +30g wire drawing powder+10g preservative +5g essence. The cost per 100 kg is 19.8 yuan, and the cost per kg is 0. 198 yuan.

3. Formula for producing one kilogram of 0.3 yuan: dosage per 100 kilograms: 350g transparent thickening powder+1000g nano degreasing emulsifier+1600g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kg is 29.77 yuan, and the cost per kg is 0.2977 yuan.

4. Formula for producing one kilogram of 0.4 yuan: dosage per 100 kilograms: 375g transparent thickening powder+1500g nano degreasing emulsifier +2400g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kilograms is 40.65 yuan, and the cost per kilogram is 0.4065 yuan.

5. Formula for producing one kilogram of 0.5 yuan: dosage per hundred kilograms: 400g transparent thickening powder+2,000g nano degreasing emulsifier+3,000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per kilogram is 50.2 1 yuan, and the cost per kilogram is 0.505438+0 yuan.

6. Formula for producing one kilogram of 0.6 yuan: dosage per 100 kilograms: 400g transparent thickening powder +2000g nano degreasing emulsifier +500g degreasing agent +4000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kg is 59.9 17 yuan, and the cost per kg is 0.599 1 yuan.

7. Formula for producing one kilogram of 0.7 yuan: dosage per 100 kilograms: 400g transparent thickening powder +2000g nano degreasing emulsifier+1000g degreasing agent +5000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per kilogram is 69.6 1 yuan, and the cost per kilogram is 0.695438+0 yuan.

8. Formula for producing one kilogram of 0.8 yuan: dosage per 100 kilograms: 400g transparent thickening powder +2000g nano degreasing emulsifier+1600g degreasing agent +6000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kg is 80.57 yuan, and the cost per kg is 0.8057 yuan.

9. Formula for producing one kilogram of 0.9 yuan: dosage per 100 kilograms: 400g transparent thickening powder +2000g nano degreasing emulsifier +2200g degreasing agent +7000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kilograms is 90.25 yuan, and the cost per kilogram is 0.9025 yuan.

10. Formula for producing 65438 +0 yuan: dosage per 100 kg: 400g transparent thickening powder +2000g nano degreasing emulsifier +2700g degreasing agent +8000g high foaming agent +20g wire drawing powder+10g preservative +5g essence. The cost per 100 kilograms is 99.95 yuan, and the cost per kilogram is 0.9995 yuan.

1 1, and the formula proportions of other price points are calculated by yourself.

Second: How to produce detergent?

1. Equipment and appliances for detergent production.

1, electric drill mixer: This is a common mixing tool and the most common tool for producing bulk detergent products. Its main function is mixing, and the market price is between 150-250. Advantages: low price, convenient operation, small size and flexibility. It is necessary to start small-scale production and processing. The disadvantage is that it can't play a good role in emulsification and can only achieve the effect of mixing and stirring. It is sold in a power tool shop.

2. Ground scale: it can be called 100kg, and the market price is 120 yuan.

3. Plastic bucket: under normal circumstances, it can hold 40-50- 100 kg, which is used for turnover during sales, and the user should be charged a deposit (self-determined). Some second-hand barrels can be used wholesale. How many kilograms to use depends on local conditions.

4. Means of transportation: minivans, motorcycles, electric minivans, rickshaws, etc. As long as the cost is low.

5. Processing site: the first floor is preferred, with low rent and convenient loading and unloading. Websites can be large or small.

Second, the detergent production technology

1, production process:

Firstly, the essence, pigment, preservative, surfactant, degreasing agent and high foaming agent are put into water and stirred with an electric drill blender to confirm complete dissolution. Then put thickening powder and wire drawing powder into the solution, stir them up and down continuously for half an hour with an electric drill stirrer, then stir them once every hour, three times, and stir them evenly after 8 hours. Let it stand overnight to defoam, and then put it in a bucket.

2, common problems and solutions

1), too much foam is difficult to eliminate: stirring is too shallow and too little water forms, so adjust yourself.

2) The aqueous solution is too slippery: too much wire drawing powder will make it slippery.

3) The shelf life is not long: You look for these reasons: bacterial infection in the turnover barrel, production tools and packaging, preservative content, water quality, climate change and temperature will all affect the shelf life.

4) Incomplete dissolved powder: If it is not stirred evenly with translucent thickening powder, it will appear and can be filtered.

5), there is sinking phenomenon: the final uniform mixing is too hasty. Stir a few times more.

6) How to sterilize the workshop: the production workshop should be equipped with purple light for sterilization.

7) Poor degreasing: Degreasing agent can be added, or a small amount of nano degreasing emulsifier can be added.

8) Less foam: add high foaming essence or foam stabilizer.

9) Deterioration after a few days: forget to put preservatives, put them in spring, summer, autumn and winter, put them less in winter and put them more in summer.

10), dilution: when it goes bad, it will be diluted first and then smelly, which is a problem of bacterial infection. It is necessary to strengthen the sterilization work in the production workshop. It may also be a problem of bacterial infection during use.

1 1), the consistency is almost poor: add a proper amount of thickening powder, or add a consistency multiplier.

Third, the production and operation mode:

The best business model: front shop and back factory, one-stop production, wholesale and retail.

This business model has three advantages:

1, fast start, stable operation and rapid growth.

2, high profits, production, wholesale, retail through-train, production, supply and marketing of several links of profits are their own income, from beginning to end, profits are eaten by themselves.

3. You can develop franchise chains, form a century-old shop, and gradually form your own brand image.

There is no need to apply for a license before the scale is formed, and then apply for a license after you have a stable customer. There are three production and operation forms to choose from: detergent store, detergent processing factory and detergent factory.

Four. Quotation of detergent raw materials (at present, the following raw materials will be used in various formulas in China)

1, detergent surfactant, ex-factory price per kilogram of 6.6 yuan, sample price per kilogram 15 yuan.

2. Degreasing agent, ex-factory price per kilogram of 6.2 yuan, sample price per kilogram 15 yuan.

3, high foam, ex-factory price per kilogram of 6.6 yuan, sample price per kilogram 15 yuan.

4, fully transparent thickening powder, ex-factory price per kilogram of 24 yuan, sample price per kilogram of 40 yuan.

5, translucent thickening powder, ex-factory price 15.5 yuan per kilogram, sample price of 30 yuan per kilogram.

6. wire drawing powder, ex-factory price per kilogram of 8 yuan, sample price per kilogram 15 yuan.

7. Lemon extract, ex-factory price per kilogram of 60 yuan.

8. Preservatives, content 2.5%, ex-factory price per kilogram of 35 yuan.

9. Anticorrosive stock solution, 10% content, ex-factory price per kilogram of 96 yuan.

10, nano degreasing emulsifier, ex-factory price per kg 10 yuan, experience package: 4kg 60 yuan (including packaging).

1 1, lemon yellow pigment, ex-factory price per bottle of 40 yuan. 500g/ bottle.

12, consistency multiplier, ex-factory price per kilogram of 6 yuan, sample price per kilogram 15 yuan.

Model 13 and AES- 1, ex-factory price per kg 6.6 yuan, sample price per kg 15 yuan.

14 and 650 1 (improved), ex-factory price per kilogram of 6.6 yuan, sample price per kilogram 15 yuan.

15, sulfonic acid (modified), ex-factory price per kilogram of 6.6 yuan, sample price per kilogram 15 yuan.

Third: How much is the detergent?

First of all, make clear the main target of sales.

Main targets: hotels, restaurants, saunas, bath cities, hair salons, car washes, laundries, canteens, food stalls, hotels, guest houses, entertainment places, villages and towns, canteens of government factories and mines, schools, etc.

2. Ways to develop the market and stabilize customers.

1. Print some wholesale contact cards, indicating your variety, quality, price, advantages, service mode, contact number and delivery number.

Business card design

Outstanding: manufacturers produce goods directly, without middlemen, and benefit users.

Outstanding: the difference between several price products: let customers decide their own choices, such as:

A, 40 yuan detergent/100kg/ barrel, suitable for ordinary tableware washing.

B, 60 yuan detergent/100kg/ barrel, suitable for ordinary greasy tableware washing.

C, 80 yuan detergent/100kg/ barrel, suitable for washing oily tableware.

D, 100 yuan detergent/100kg/ barrel, suitable for washing heavy oil tableware.

Excellence: delivered to your door, on call.

Outstanding: There are also various washing products, which make users have more confidence in you.

Note: How much is the first bucket of deposit,

2. Buy a few mineral water bottles (50 cents to 1 wool/piece) at the waste collection station, and send the samples along the street with the contact card to every hotel, restaurant, sauna, bath city, hair salon, car wash, laundry, canteen, food stall, hotel, guest house, entertainment place, village, government factory, canteen and school. These are all possible.

3. Business is profitable. As long as your products are good, price is the first competitive power.

Give them something practical on a regular basis, but don't form a habit of always giving them surprises. Generally speaking, they need a lot of disinfectants. You make some disinfectant for them, and the cost is 0.64 cents per catty. It's only 60 cents to give him ten Jin at a time. This is just to attract jade. Think of other ways for yourself. The principle is not to increase the cost too much.

2, always pay attention to their business, help them pull some business when appropriate, and introduce some customers.

3, often communicate with them to improve business, increase business topics, make him feel that you are their indispensable business friend, it is difficult to get friends, let alone business friends.

4. Think about what they think and worry about what they are in a hurry. When they need your help, don't talk about it, but readily agree. Whether you can do it or not is another matter. Attitude is everything. As long as there are objective reasons, no one will say you don't work hard.

5, playing emotional cards, this topic is left to everyone to think about, because you are smarter than me, there will be a better way.

Third, how to expand market share.

1, while making products and selling raw materials, your market will be even bigger.

Many people make detergent, car wash, shampoo and other washing products. They only bury themselves in their work and are unwilling to wholesale raw materials. They are always worried that others will rob their own market. Actually, this is a misunderstanding.

1), the market will never be finished, and you can't do it alone. So instead of letting him buy raw materials everywhere, why don't you supply them to him and be his supplier?

2) Money will never be earned. Pulling others to make money together can form a loose group and form an interest group to monopolize the market.

3) Recruit apprentices and arrange them to develop in neighboring counties, so that you will have greater control over the surrounding markets and make more money.

Fourth, the misunderstanding of production and operation.

1, profiteering ideas, leading to inaccurate positioning. Many people want to make profits several times a catty, and sell them at low quality and high price, only to sell them at a catty. Comments: Conventional business is not profiteering, but winning by scale and making money by quantity.

2, improper methods, leading to sales in trouble. Many people want to win all customers with one product. There are hundreds of people, and the forest is big and there are all kinds of birds. There are naturally three or six customers. A product can only represent one quality and only win some customers. Comments: It is necessary to adapt to the third, sixth and ninth grade customers of high, medium and low quality products.

3, excessive low-price competition, let yourself fall into a meager profit. Many novices promote their products at a much lower price than their rivals from the beginning, and the result is low-profit operation and lack of lasting motivation. Comments: Low-price competition is the best policy. If people are injured first, they will be given disinfectant and bleach, so as to stabilize competition and achieve the goal of not reducing profits and seizing the market.

I've always wanted to seize the high-end market and throw eggs at stones. Bottled products are very easy to sell, which is the market share formed by the economies of scale and capital advantages of big brand manufacturers. Many people always want to make bottled products with small capital and low cost, but the success rate is not high and the profit rate is not necessarily high. Comments: Doing your own bulk market on a small scale can also achieve good results.

5. The product doesn't match the customer base: some newcomers promote the product. As long as one or two companies ask questions, it is assumed that all customers have these problems. If they encounter a nail, they will lose confidence and stop insisting. Therefore, they will retreat. Comments: This is the deviation of quality and price of your products when choosing customers. Simply put, if you use low-end products for high-end customers, people will say that your quality is poor; When you use high-end products for low-end customers, people will say that your price is high, so the product must choose the right customer group to succeed. One product can't meet everyone's requirements. You should just be a customer who is interested in the quality and price of your product and try your best to improve it to meet the requirements of other customers. Many people are dissatisfied with the world-famous Mercedes-Benz BMW, not to mention the detergent. If you stick to your own path, customers will care about you.

Five, two common mistakes

Mistake 1: Only use products with one price to deal with all customers: among all the units that use bulk detergent, the catering industry is the main consumer group. These units operate in different varieties, use different amounts of oil, and form different oil stains on tableware. The general classification is: a, the tableware in small restaurants has the least oil pollution, and the focus of their choice is the price. As long as the oil pollution is acceptable, the success rate of selling low-priced bulk detergent is high. B, comprehensive hotel tableware oil pollution is more, the focus of their choice is price+degreasing. For these, the success rate of selling medium-priced bulk detergent is very high. C, hot pot restaurant tableware oil pollution is the most, the focus of their choice is the strength of the ability to remove oil pollution. For these, the success rate of selling high-priced bulk detergent is high. According to the situation of the three types of hotels, it is decided that the bulk detergent with high, medium and low prices must be prepared in the promotion, so as to eliminate the bulk detergent market of all hotels.

Mistake 2: Unwilling to take the streets to promote: large and small hotels are scattered in the streets. To enter this market, you must first pass on your product information. The best way to deliver your business card is not to advertise, but to send it directly to the delivery boss. After comparing the prices, customers will definitely contact you. Don't lose customers for face, and whatever face you earn will come back.

Six, run a washing factory must adhere to three principles.

1, quality first, don't overproduce low-priced products for price competition, especially in county towns and native places. It's too bad to survive with a bad reputation. Mainly based on mid-range products, with high and low-grade products to meet the different requirements of customers.

2, the variety should be complete, all the basic varieties of washing, such as detergent, laundry detergent, car wash, shampoo, shower gel, mahjong cleaning agent, etc. You must have it. You can make samples of some special detergents in case big customers order them.

3, persistent management, everything is difficult at the beginning. At the beginning of production and sales, you will meet all kinds of customers. There are good and bad. It makes sense to listen to them and change theirs. It means that he is not your real client, without any reason. There is no need to pay attention to him. Do a good job in product quality. Perseverance in management will definitely become a century-old factory.

Chengdu Hengfeng Hongye Detergent Factory: