Vegetable Dongpo combined with the service of 2000 customers experience concluded: vegetable distribution from the distribution of customer classification, mainly divided into ingredients vegetable distribution, enterprises, institutions and organizations canteens, hotels, high-end restaurant ingredients distribution, vertical industry ingredients distribution, fresh supermarkets vegetable distribution.

Clear customer positioning can make the vision and implementation of the direction of the focus of the enterprise, the dissemination effect is also very obvious.

For the new vegetable distribution company, after a good customer orientation, the next step is to find the corresponding benchmark customers, such as vegetable distribution industry leader Qianxihe, the beginning of the army canteen distribution of this segment and a huge customer base, first rely on the canteen of the Shijiazhuang Army Command College to handle the benchmark customers, and then quickly in the vertical segments of the industry! The first is to take care of the Shijiazhuang Army Command College canteen as a benchmark customer, and then quickly in this vertical industry segments to stand in the position, and to this day has occupied 80% of the domestic military colleges and universities of the food distribution share, became the top giant of the vegetable distribution industry.

It can be said that after finding a clear positioning of the customer base and obtaining benchmark customers, it is equal to the first step in the success of vegetable distribution.

Two, and then market promotion

1. To set up different promotional methods according to different customers

1. Large cafeteria customers

Features: want a large amount of quality is not high, less categories, the purchase of a single product in large quantities, the price will be fixed in the form of a contract

This kind of customer is mainly bidding-based

2. Catering enterprises

Characteristics: less volume, higher quality, more categories, small purchasing volume of a single product, more sensitive to price

This customer to price entry will be more obvious

3. Fresh food supermarkets

Characteristics: price is not sensitive to the quality of the requirements of the higher

This customer to food safety entry will be better

Some fresh food distribution enterprises some of the contracts will be set in the form of contracts. 2. Fresh food distribution enterprises some commonly used promotional methods:

Online promotion: online promotion refers to the use of the Internet means of promotion of our mall, can be distributed through the 58 Tongcheng, Catch.com, the exclusive two-dimensional code of the enterprise platform, scanning the two-dimensional code can be directly access to the public number, pay attention to the public number of the launch of the information. In addition, into some of the group specializing in vegetable procurement inside, to the restaurant responsible for purchasing buyers to promote the enterprise mall is also very effective.

2. Offline promotion: offline promotion through real-life advertising, face-to-face and other ways to promote the enterprise mall. The actual practice can be in the large farmers market bulletin boards posted in the enterprise's advertising and QR code information, combined with a number of small promotional means, you can harvest a considerable number of customers. In addition for the enterprise's target customers, such as hotels, restaurants, institutions and units of the canteen, this part of the customer is the enterprise's largest customer groups, but also the most profitable customers. We have to make great efforts, and even go to interview these customers, to promote our one-key order function, the actual solution to the hotel restaurant bosses are not willing to run offline but do not rest assured that the problem of procurement staff.

3. secondary promotion: this part is mainly for the enterprise already has the customer, the general catering canteen customers are known to each other, they are inextricably linked, the enterprise can promote the customer through the customer to promote the customer some small incentives, or promotion of a certain customer can enhance the customer's existing level of the way to enable the secondary promotion.