In fact, it is a new experiential business model, covering a wide range of formats, including: creative retail, home life, gourmet restaurants, music coffee, art salons, beauty salons and so on. , involving multiple categories, and adding digital upgrade, home experience, VR technology, business incubation and so on. , that is, the commercial upgrade and product upgrade of general Beijing projects. At present, Wenchuang business has unlimited commercial value.