First, choose the right personnel and do a good job in training.

The choice mainly depends on whether they are suitable for promotion, values, passion and so on. An introverted person, it is very painful to let him go out and deal with customers; Secondly, the selection personnel are trained in products, speech skills, activity plans and other aspects, and then entrusted with tasks after passing the examination.

Second, be prepared.

Including the preparation of activity plan, personnel, booth, work permit, audio, banners, props and other materials. There are also samples and brand introduction materials for users.

Third, finding the right target is the key to the development of ground push activities.

We can pay attention to the habits of target customers and determine who and which stores will use our products. If you run a high-end club, if you want to promote your membership card, you should naturally focus on people who go in and out of high-end consumer places. If you are catering O2O, you should focus on catering businesses and mass consumers.

Fourth, choose the right time. According to different object-oriented products, the push time should be different.

For example, your products are mainly aimed at office workers, who go to work and come out for activities during lunch break. For example, we often receive take-away orders at the gate of the office park. If you want to cooperate with merchants, don't go to strangers at the busiest time, they don't have time to talk to you.