Due to the epidemic, catering stores have been greatly affected. Up to now, they can't all open the dining business, and they can only maintain it through the take-away business. There are also many merchants who convert private domain browsing through their own WeChat applets, thus reducing the cost of obtaining customers.

applet operation can be understood as two major types of business:

ordering

self-operated take-out entrance and self-service entrance of stores can be added to applets, as well as in-house ordering business. You don't have to give the commission to Meituan and hungry through self-operated take-out. The commission fee of their two platforms has reached 15%, with a maximum of 28%. If the restaurant gives 11% directly to the customers, then the merchants will be well received by the customers, and at the same time, they will enter WeChat official account through small programs, thus achieving the goal of customer accumulation.

the self-delivery business is also particularly important for many catering stores at present, because the stores can't eat in the hall now, and the demand for take-away food is so great that it can't be delivered at all. There are many people who need to go to the store to pack their own things, so they will place an order through the store's own way, and after the store receives the order, they can eat according to the arrival time required by the customer.

Shopping malls

Nowadays, catering stores have been transformed into a new model, and the industry calls it the "new catering retail" industry. Create your own shopping mall through online applet, and promote customers' consumption through private domain traffic.

semi-finished products processed by restaurants or specialty products with store characteristics are sold in shopping malls, and now many catering enterprises are using them. Among them, Guangzhou Restaurant, a famous catering enterprise, and Laoxiang Chicken, a fast food, have launched their own shopping malls.

In fact, the applet can also do a lot of store operation activities, such as marketing of members, stored value, points, etc., which need to be explored by restaurant operators.

I hope the above answers can help you find the positioning of small program marketing, and I also hope that the bosses in the catering industry will pay attention to small program marketing and revitalize their stores through small program operation!