The job of the water army is to comment on the articles about food released by DaLong and their previous articles "back", the content is pointing to DaLong opened the store, which has the most authentic Chaoshan food. There is also a part of the "water army" brushed all the major food review platform, brushed the major Shenzhen travel guide. The most often as long as the post about eating, there are their "Amway".

"See the online recommendation, the name of the diners more and more, but then always feel that there is something missing." DaLong think, although let "to" so a cup, business is really much better, and even a lot of consumers call to ask about the specific location of the store, but he always feel that there is not those "a tea" or "a snow "

These are the first time I've ever seen a store in the U.S.

For Yu Dalong, his intention was to take advantage of the "social media" this wind mouth, the business he wanted to do to blow "bloated" up, this idea now seems not unusual. Hire "to" in the online brush "presence" has become an open secret of the catering industry, ask how many "net red store" without relying on hype can be red up?

The reason why this trick works is that it captures the herd mentality of most people. And in the Internet to see some of the tea store need to queue for hours, but still hot information, let the smart big dragon decided to operate a hand!

"Queuing" = booming business? Curiosity can make resources scarce.

"Every time a diner patronizes our store, we give some small favors." DaLong told Understand Notes that many "foodies" must have on hand food review apps, is gradually becoming the authority, if you want to make more "foodies" to the name, we need to make the evaluation become exciting. By giving away some snacks and gift certificates, DaLong allows diners to fill in their own pre-written "evaluations". In a short period of time, they have accumulated a lot of "good word of mouth". "Of course, there are also 'unimpressed' people exist, feel that our products do not meet expectations, refused to fill in the 'favorable comments'." For this part of the customer, they can only "a little blood", or even with the price of free orders, so that people give positive feedback.

Zero bad reviews, all praise! This achievement has made DaLong's Chaoshan food store became a little famous "net red" store, with the delivery of "snacks" more and more, the store's business is also getting better and better. "But at that time, customers can only say 'full', but can not say 'burst', compared to them (a net red store) is far worse." Dalong said.

On one night, DaLong, who had already made his plans, made a decision: to remove one-third of the tables and chairs from the store. He said, "A lot of guys thought I was crazy at first, why remove tables and chairs that were full." Though puzzled, everyone did as they were told.