The theme of this sharing is "Little Red Book Operation Pit Avoidance Guide". Novice Xiaobai can watch it directly! Xiaohongshu has always attached great importance to the quality of notes and user stickiness, and is constantly updating the specifications of community notes. In order to have fun in Xiaohongshu community, it is necessary for us to master this set of pit avoidance guide. Starting from registering an account, you should pay attention to these problems: first, register with your mobile phone number. Don't tie various accounts together. If you need several small red book accounts, you can make a big one with your mobile phone number. Because Xiaohongshu has more traffic support for mobile phone numbers, followed by WeChat and qq. Weibo can register the little red ISBN to match it. If it's already tied, you don't have to untie it. Because even if you unbind your account and re-register, Xiaohongshu will still judge that you are an old user and the same person. Don't leave the contact information of micro signal, qq number and mobile phone number for the second nickname. For example, wx 12345 appears. Nicknames are very important. I've seen people with names like Mei Mei Xiaoyu who don't declare violations, but they have no characteristics. There are many searches on the Internet, so it is suggested to choose a name that is relevant to your industry, distinctive and easy to remember. For example, fitness fanatic Barbie. The third avatar can't be suspected of advertising. For example, it is illegal to add contact information and QR code watermark. Little Red Books are mostly female users. It is suggested to put a fresh portrait of a real girl or an anime portrait, which must look good. The fourth personality signature can not appear micro-signal and induced behavior. Many people ask to leave Weibo, and the email address has the same name on the whole platform. Is this okay? Because Xiaohongshu is in a strict management stage recently, the newly registered account should not be drained. Old accounts have been cleared. Do not move, delete or change it. There are still some account problems. A friend asked if the previous account was blocked and so on, and found that the new account was also restricted. In fact, if your previous account is blacklisted by Xiaohongshu, the newly registered account must be registered and logged in with a new mobile phone. Because Xiaohongshu will detect your mobile phone model information, even if you change your account, he will still judge that the previous account is the same person as the current account. In addition, even if your account is ok, don't switch accounts frequently, and your mobile phone should have a fixed account. If you haven't paid attention to the little red book for months or even a year before. This situation will be judged by Xiaohongshu as Zombie, and it is limited. You need to re-apply for a registered account with a new mobile phone. After registering an account, many people will start taking notes. Don't worry, we need to keep an account for a while. Bookkeeping is actually simulating the behavior of a real user who likes Xiaohongshu very much, so Xiaohongshu will judge that you are an active real user. Later, when you send notes, it will give you a little more traffic. The general quantity is about seven days. Brush the little red book once in the morning, noon and evening during this time. For about 20 minutes at a time, read the notes recommended by Xiaohongshu and search for industry-related notes by yourself. Be sure to take your time and praise, comment and collect other people's notes. Pay attention to 2-3 kl (blogger) for one day, and then you can start taking notes after the period. Many people ask why their accounts can't be made. After analyzing it, I found that most of them were blindly taking notes. What is blind note-taking? There are three characteristics, depending on whether you are shot: the first is out of focus. For example, you are in the skin care industry, but you are wearing star clothes and gossiping about your life. There are very few notes on skin care, almost none, and they are all written about what they feel is good or bad. The second note is difficult to classify. Because the recommendation mechanism of little red book is like this, the little red book system first judges which category you belong to. Then you will recommend your notes to such people, if the little red book written in your notes is not recognized. Even if it doesn't belong to his category, it's hard to get a recommendation. The third one sent too many commercials. If you are a brand partner, you can't report more than 20% of all promotional notes every month. In other words, there can be at most one business filing bill among the five bills, and two filing bills cannot be sent continuously. I have met people who take notes on almost every article, but naturally I can't, and I often recommend products. The goal is clear, but it's a pity that it's difficult to officially certify you as a marketing number. So what can be done to avoid taking notes blindly? In the early stage of development, the notes sent by new users of Little Red Book were highly recommended. So after registering your account, don't test while playing. The first content should be of high quality. The second is to use the account number as the life number. How to understand this? For example. You are a furniture manufacturer. You can make yourself a furniture-level teacher and compare popular science in some industries. How to choose furniture, feng shui of furniture and so on. If you are the mother of a child. You can create an image of a treasure mother who loves skin care and think about what a treasure mother's daily life is like. Take the baby to cook and do housework, what good products do you like to use at ordinary times, and share some life experiences and careers. Only in this way can we establish a vivid image and make it easier to do it. Third, choose the category of the Red Book Club to do it. Try to stick labels and topics. For example, your little red book for divination and fortune-telling doesn't have this kind. I won't give you many recommendations either. Choose 2-3 tags for each topic, so the chances of recommendation will be greater. Fourth, to weaken marketing, we must share our life and experience seriously. Knowledge sharing is actually writing high-quality original content, especially in the early days. Don't recommend products easily. Even if you recommend your own products, because many people can't master the writing method of product descriptions and send them out at once. It is easy to be judged as a commercial promotion account, and it will also be judged as a marketing number, which is difficult to do. The fifth specific positioning, after doing a good job of account positioning, for example, if you want to be a skin care nanny, don't keep changing. To always send a high-quality original content with positioning, as long as one of them explodes your account, it will be done. In addition, the user name, personal data, comment notes and photo album of Little Red Book cannot contain the following contents. If the circumstances are serious, it will be banned or even titled. The first advertising sales information can't be directly promoted on Little Red Book, and the second non-compliant contact information can't promote products, such as leaving QR code, WeChat, store name, qq mobile phone number or other links, which is unfriendly. For example, swearing, slander, rumors, and the fourth point is discrimination threats, infringement, piracy, and false and worthless content. For example, high imitation A goods 35 products repeatedly release similar notes. Publish characters that are difficult to recognize and affect the reading experience. The fifth false fan number, reading number, praise set data is abnormal. The sixth release of pornography, vulgarity, violence, gambling content violates legal norms. Eighth, induced sharing. For example, profit-driven content such as forwarding messages and lottery is the ninth kind of non-original content, and content with other software accounts or watermarks is accidentally banned. Then don't do anything during the ban, including brushing little red books and sending notes. Once the title is sealed, it cannot be unsealed. If you feel that you have been accidentally injured by the system for no reason, you can complain, but there is little hope. In addition to the above-mentioned serious situations, it is also common to encounter the situation of current limiting and not collecting. The current restriction should be well understood, that is, only a few people read the notes after they are released. Compared with the previous diving, it is necessary to judge the daily limit first. The daily limit is generally divided into two situations. One is that a certain note is restricted, and the other is that all sent notes are restricted. The first situation. The current limiting problem of a note should be in your note. You should check whether this note is true. If the angle and shooting of the picture are similar to others, or if you steal someone else's picture directly, the traffic is basically very small. Second, the note was mistaken for a commercial promotion note. In this case, it goes without saying that it is illegal, but the data will be very poor. In the second case, all published notes are restricted. This problem should be viewed from two aspects. First, there are too many record descriptions or product descriptions, and second, there have been violations. Generally speaking, if you violate the rules, Xiaohongshu will have news to remind you of the violation. Without a reminder, there is no violation. If it's a note, don't worry about limiting the flow. Just try to do it well next time. In the second case. Need to reduce the filing comments and product recommendation comments, and then delete the violation comments. Usually, I am active in praising others on the platform of Little Red Book. Gather attention. Comment more. Of course, the above two situations are limited to when the data decline is obvious. If the data is always poor, it is basically that the quality of your content is too poor and needs to be well maintained. Work hard on the content and put aside the topic. When the traffic is not high, the most important thing for us is to do a good job in the content. If the content is not well done, the ranking can't go up, the number of fans is not enough, and the interaction is not close, even if the advertising bomb is converted, how many orders can be sold? Closer to home, some people encounter the situation that the note cannot be received after it is sent out. There are two reasons for not receiving them. One is that there are forbidden words in your notes, such as Taobao, what's the price in Weibo, shops and so on. To collect these words. Homophones will match. In this case, if there are no violation tips, there is no need to modify or delete them. Another reason is that because of the popularity of the platform, notes that are basically not received after a while will appear. Notes that can't be found have no exposure, so when sending notes, you must first ensure that your notes are in a normal search state. That is, it can be found in the search bar on the home page to ensure exposure. Then I will also share with you how to solve the problem of violation. Generally speaking, the illegal information is that the bill does not meet the norms of commercial promotion. The system will remind you to modify it as soon as possible, but if you really follow the system prompts to modify it. Congratulations on your success, because modifying and deleting illegal accounts will affect the quality of your accounts. Every time you violate the rules, the account quality is almost the same, and the system allocates traffic according to your account quality. If your account is of poor quality, less traffic and less exposure, it will be difficult to do so, so try to avoid deleting it. Take notes, modify notes and some violations, and don't modify them once they are violated. Delete the violation notes directly, because there is still a risk of violation after modification. I've seen some people modify it 2-3 times, but it's still illegal. This has a great impact on the account. If there is a violation warning, delete it directly. Next, let's talk about the answer to my friend's question before: The first question: What do you think of the adjustment of the little red book policy? The adjustment of the little red book policy has an impact on the brand. The first little red book screened a number of high-quality accounts, all of which are brand partner accounts. It can facilitate the accurate choice of brands and ensure the quality of talents, but at the same time, the quotations of these talents are also rising. In just one month, I saw that the prices of many bloggers doubled, which also led to the price increase of the whole industry and greatly increased the cost of brand launch. The second little red book policy also directly reflects the determination of the little red book to insist on making content. Content is the core advantage of Little Red Book, and this wave of adjustment can promote the quality of platform content. Only by attracting more consumers can the brand gain more exposure. Thirdly, with the policy orientation of Little Red Book, bloggers will go all out when creating. In the past, I used to deal with it casually, and I could get money by brushing a data, which didn't have much impact on myself. Now the content is not done well, which directly affects the quality of the account and the gameplay after policy adjustment. Everyone chooses kl with lower price, and a few people will choose talents who have the ability to complete soft and wide promotion. First of all, we should screen out these talents and explain that product sharing is inevitable as a platform for content sharing. But how to promote the product comprehensive little red book? Judging from the current trend, it should be the product doped with good content. For example, bloggers who share dry goods articles regard promoting products as an essential part of their notes. Become the finishing touch of this whole note. How to write specifically requires a good content planning and creation. To tell the truth, bloggers without ability can't do this job, and there are no brands and institutions with professional ability. I can't tell the quality of the content, and I can't improve the quality of my notes. Implanting soft text is definitely the mainstream of promotion. Consumers are willing to watch it, with good exposure and low risk, which is also a good and benign development brought about by the policy change of Little Red Book. The second question is whether the brand name and logo can appear in more notes I asked last week. The answer is yes, provided that your notes are soft and can't be written as hard as business. Many people who say no violate the rules because they don't have the creative ability of hoses and write hard and wide. How to write a good hose? This involves the writing skills of copywriting and the experience of writing little red books. Can't just write. The third question, someone asked how to find and screen several bloggers efficiently, and what is the promotion price of different bloggers? What's the pit in the middle? What will be the attitude and supervision trend of this kind of softness in the future, which is actually a commercial promotion behavior? First, find amateur bloggers. It is recommended not to look for them one by one. Even if you look for two days, there may be only one or two qualified bloggers. It's best to find someone with blogger resources or the media to contact. The process goes something like this. The first step is to give the direction and requirements of note creation. The second step is to recruit bloggers. The third step is to screen bloggers. How to screen them? The last article (How Little Red Book's budget of 65,438+10,000 yuan can achieve the effect of 65,438+10,000 yuan) will not be repeated here. In short, there is no shortcut to screening, and we are also carefully screening bloggers one by one. Second, what is the promotion price of different bloggers? 1000- 1000 yuan blogger, 1000-50000 yuan blogger, 50000- 1000 yuan blogger, and the price is 2000-2000. For example, if the other party gives you a list of bloggers, 90% of them may be bloggers with poor quality. Because the other party has no screening ability, you can't see the situation of combining bloggers for you according to your budget. Almost 65438+ million powder kl, others are about 1000 powder or hundreds of powder amateurs are also very common. If you don't know the layout of kl and how to judge the quality of an account, it's easy to be ineffective. There are also many accounts in the market that brush data, so you need to know how to distinguish the little red book. What is the attitude and supervision of this kind of hose? It can be seen from the policy of Xiaohongshu that Xiaohongshu doesn't want too many advertisements on the platform, and investigate the reasons. Is it because too many advertisements affect the platform environment and the user experience is not good? So if you make the content less advertising. It is no problem to be a soft implant that consumers love and make advertisements a bright spot in their notes. After all, Little Red Book is a platform to encourage sharing. In short, taking notes is called sharing. Business promotion is only when it is poorly written. The fourth question, some people ask whether the little red book links shared by bloggers can appear between links, but most bloggers are reluctant to appear because the links will be aggravated. The advertising platform of notes is careless and risky in nature. It is necessary to understand that Little Red Book is essentially a lifestyle sharing community, no matter who posts content on it. It's all from the perspective of a sharer. The normal logic is that I sent the note to attract attention. If they feel good, they will ask me. At this time, I will have a sense of existence. You don't have to ask if you link directly. It must be an advertisement. Therefore, adding links is not recommended.