How to promote fresh e-commerce?
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For home users, you can refer to the commercial form of takeaway. Users place orders on the APP and deliver them within the specified time.
The emphasis is on freshness, so we might as well spend some time on packaging. Nowadays, models in many large supermarkets can basically guarantee their beauty and quality. For office workers, services such as cutting, washing and making semi-finished products will be very attractive. A similar success story is "an orchard" with fruits as the mainstay.
How to promote fresh e-commerce?
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Small business. The catering industry is booming, and small businesses are a large group. This consumer group's consideration of fresh food is mainly whether the variety is complete, whether the price is advantageous, and whether the product quality can be basically satisfied. OtO's business model still applies. Establishing an intermediate platform connecting fresh wholesalers and merchants saves the trouble of merchants' procurement and brings customers to fresh wholesalers. You can consider setting up your own distribution team later.
How to promote fresh e-commerce?
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Chain restaurants. In order to ensure the quality of ingredients, many well-known large chain restaurants will consider establishing a fixed fresh delivery channel. In order to develop in this market, it is necessary to establish a fresh cold chain. Procurement of goods-cold chain-logistics and transportation, each link is very important. We should ensure quality and timeliness and gradually establish our own brand characteristics.
How to promote fresh e-commerce?
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Public units such as canteens. In many places, such as schools, institutions, enterprises and institutions, their own canteens will be established. This group has a relatively fixed demand for fresh food, and generally has long-term cooperative suppliers. If you want to enter this market, contacts and product features are very important. You can match reasonable fresh food every day according to the other party's budget, and let the other party know the financial details of fresh food at any time.
How to promote fresh e-commerce?
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Finally, the promotion scheme of fresh e-commerce is summarized, which mainly lies in: positioning the target group, analyzing the market characteristics, finding the breakthrough point and establishing brand characteristics.
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