In a blink of an eye, 20xx years have passed, and I am now a formal employee of Hetao Liquor Industry. Looking back on my work in the past year, I have gradually integrated into this big group. I started my internship in the office in April of xx, trained in the general factory in July, and was assigned to work in the county department of Huban in August. During this period, I have been fulfilling my business responsibilities and obligations and actively carrying out various business work under the leadership of the office. According to my work practice, experience and lessons in the past year, and based on the principle of seeking truth from facts, I review my work during this period:
First of all, work with gratitude.
First of all, I would like to thank the office leaders for their trust in my personal work ability. When the general factory assigned sales staff to major offices, it left me in Shanghai to continue my business work and assigned me to Qixian Department as a salesman stationed in Wuchuan. This fully affirmed my work performance during my internship in Shanghai Office, which made me deeply gratified and encouraged in the whole work process in the future, and also filled me with more work enthusiasm and motivation. I will keep this knowledge in mind and integrate it into my work process. I will work hard and repay the trust of office leaders with better business results.
Thanks again to the manager of the Seven Sages Department for teaching me at work and taking care of my life. When I encounter difficulties in my work, the manager will take the initiative to communicate with me properly, correct my working ideas and ideas, and make my business work more smoothly. When we hold different views on how to deal with certain things, he rarely pretends to be a leader and directly enforces things. Instead, I can understand the reasons by reasoning and connecting with actual work cases, so that I can give up my stubborn ideas and reduce many detours and mistakes in work details. In life, the department manager helped me contact the house and the heating stove. Because the climate in Wuchuan is cold and windy, Manager Gao often calls me to pay attention to fire safety, which is of great help to my future work and life.
Second, constantly improve working conditions and working mentality.
1, professional achievements, quality cultivation gradually improved.
What is the first contact with love and dedication, what is a strong sense of responsibility and dedication, how to actively and seriously study professional knowledge, correct work attitude and be serious and responsible. As a salesman of the Seven Sages Department, I feel a heavy responsibility. As the window of Hetao wine industry and the office of Hohhot in Wuchuan, my words and deeds also represent the image of the company. Love my job, be able to treat every job correctly and seriously, observe labor discipline seriously, ensure attendance on time and stick to my post! Therefore, it is particularly important to improve their own quality. We must set high standards and specifications for ourselves and strengthen our business skills.
2, sales knowledge, work ability and business level of exercise.
I came to the office as an intern in April this year, and was assigned to the food and beverage department as the basic business work of the department, assisting the department manager to do some trivial work. In order to better complete the basic work, I keep asking the leaders, learning from my colleagues and groping for my own practice. I try to sort out the work of the department in a short time, get familiar with the business process, clarify the work process and direction, and form a clear working idea in the specific work. After I officially came to work in the office in August, I adhered to the principle of "surpassing myself and pursuing perfection". With this high goal, we will develop a sense of innovation, actively and smoothly complete the work assigned by the leaders, and in the remaining time, through the introduction of Wuchuan customers, contact and negotiate with leaders and employees of some governments, enterprises and institutions to lay a good foundation for the next work. Because my heart resists alcohol consumption, I can't feel comfortable in entertainment. Every time I am on the wine table, I keep learning the culture and knowledge of wine, and force myself to practice drinking, and learn the methods and skills of talking and doing things from my colleagues and managers on the wine table! This is also a compulsory course for me in the future, so I must strengthen my exercise in this area!
3. Complete other tasks assigned by office leaders seriously, on time and efficiently.
In order to carry out the work of the office more comprehensively and smoothly, and coordinate the work between departments, in addition to doing their own jobs, they also actively cooperate with other colleagues to do their own jobs. In my work, I always know that there is only a relationship between superiors and subordinates, and I treat both internally and externally equally, and I am not careless or negligent in the work arranged by the leaders. When accepting the task, on the one hand, I actively understand the intention of the leader and the standards and requirements that need to be met, and strive to finish it ahead of time within the required time limit, on the other hand, I actively consider doing my best to make the work more perfect. And make a personal work plan before the start of the work, give priority to the timely completion of all the work, and achieve the expected results, complete the business work with good quality and quantity, learn all aspects of knowledge in the work, and strive to exercise yourself. Through unremitting efforts, the work level has made great progress.
2.Surabaya market
Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.
3. Tengzhou market
Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:
(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;
(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;
4. Among the new customers I visited in the whole xx year, 10 had a strong intention, and most of them visited the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!
Four, XX years ago, some old market work and problem solving.
Due to our poor grasp of the market and ineffective cost control, there was a problem of cost contradiction in the market before XX years. After consultation with the company leaders, we take the principle of "harmonious development" and adopt the policy of "one place, one policy" to solve the problems in different markets.
1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;
2. Weishan: make your own packaging and bottles, and sell them at the company's expense as drinks;
3. Surabaya: Tongteng Prefecture
4. Yicheng: Not yet solved.
Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before. Fourth, the operation mode of "office plus dealer" is used to operate the regional market.
According to the actual situation of the company and the market situation in recent years, we have been exploring a shortcut to operate the market, which truly reflects the effect of "office plus dealer" operation, but the following conditions must be met:
1, the market environment is better, even if it is not too good, it can't be too bad, for example, the local protection is too serious and the place is too strong;
2. The quality of dealers must be good, such as "strength, network, distribution and cooperation";
Specific matters related to the operation of the office:
1, management office, personnel localization;
2. Popularization of products, mainly aimed at mid-range consumers;
3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;
4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;
Verb (abbreviation of verb) gives some suggestions to the company
1, strengthen the hardware investment of products, and the first impression of products should give people a feeling of "value for money, value for money";
2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;
3. Concentrate superior resources and focus on the model market;
4. Pay attention to the shaping of brand image.
In short, the achievements of 20xx years are both good and bad, and they have all become history. We will be greeted by a brand-new 20xx year. Standing on the threshold of xx years, we see hope, bumper harvest and fruitful results!