1. Arousing curiosity

Arousing curiosity is the most commonly used and best technique for preparing a title. As long as you arouse the reader's curiosity, he will feel uncomfortable if he doesn't open it. Douban 9.9 points, I watched this film on my knees-which film is it?

This exciting question, do you dare to ask your boyfriend? What question is so exciting?

People who achieve great things have a neglected quality: revenge must be reported-a new viewpoint, which usually makes people curious.

second, stimulate the sense of identity

if your title can tell the reader what he wants to say most, express his views most and show his attitude most, it will greatly stimulate his sense of identity.

The best marriage is a spiritual match.

I work so hard to have the right to sayno.

People with different cognitive levels are difficult to communicate.

Profession is the best counterattack weapon in life.

For such a title, readers will feel at the moment they see it.

Third, stimulate the sense of crisis

Stimulating the sense of crisis is the most typical method to create a title that "physiologically wants to see". For example, the following headlines.

25-year-old, graduated from a prestigious school, with an annual salary of 311,111 yuan, and suddenly died

The eve of layoffs

The shady production of cheap take-away food: young people, stop eating these takeaways

It takes only five minutes to be laid off after working 811 hours a year

Fourth, users are more inclined to show the return value

. Look at the content that is relevant to you, useful and valuable to you, that is, the user's reading method is generally "utilitarian reading".

How to choose a job more strategically and make yourself struggle less for 11 years

After reading these seven articles, the annual salary of one million is only a small goal

How can ordinary people successfully counterattack

The secrets about the marketing of Double Eleven are all here

The "three-body" with 911,111 words will take you through in 12 minutes. Everyone lives in a cooperative and interrelated society, so we must pay attention to the dynamics of society, groups and people around us, which is also determined by the needs of evolution. People must be sensitive to changes in the external environment.

At the same time, knowing the news is also to better participate in social networking, because now we often live online, especially on social media, and news builds a bridge between people.

Ma Yun's latest speech: the real strong man is to stick to it even when he is most isolated and helpless

Spend 7 billion yuan, Ali enters the wine table culture

Liang Ning talks with Luo Pang-the spoiler of the New Year's speech of "Friends of Time"

When drafting the title, we should return to humanity, return to people's underlying operating system-emotions, stimulate curiosity.