One, from pure price competition, product quality competition, to the development of products and corporate brand competition, cultural taste competition.

Second, from the single store competition, single mode of competition, the development of multi-format, chain, group, large-scale competition.

Three, from the local development to the development of the field, from small cities to large and medium-sized cities, from the eastern seaboard to the development of the central and western regions

Four, Chinese and foreign food and beverage enterprises to intensify competition.