The Tenth Stratagem: Concealing a Dagger in Laughter[1]
Concealing a Dagger in Laughter
Original Text
Trust and be at peace, Yin in order to figure out what to do; Prepare and then move, and don't let there be any change. The rigid in the soft outward also.
-- Old Book of Tang - Li Yifu's Biography
Translation
On the surface, we have to convince the enemy, so as to make him feel at ease and lose his vigilance; secretly, we have other plans. Be well prepared and then take action, so as not to provoke an unexpected change in the enemy. This is the strategy of being soft on the outside but strong in the bones.
Commentary
Hiding a knife in a smile, the original meaning is to refer to the appearance of harmony, the inner insidious and cunning two-faced, its synonyms are "honey-mouthed swords", "two-faced three daggers", "Yang Feng Yin Defy" and so on. "and so on. Playing the trickster, often sweet mouth like honey, heart poisonous as a snake, on the surface of the smile often open, secretly sharpening the knife.
This plan language from the Tang Dynasty Bai Juyi poem "days can degree" "smile in the knife potential killers", is Bai Juyi on the Tang Emperor's favorite minister Li Yifu's evaluation of the person. The old book of the Tang Dynasty: "Yifu appearance of warm and respectful, and people will be playful smile, and small-minded jealousy of thieves. Both in power, want people pat themselves, micro disobedience, then add the dumping. Therefore, people said: yifu smile in the knife."
The book of war says: the enemy attitude of groveling must be secretly stepping up preparations, which is to launch an attack on my illusion; there is no specific treaty text to come to the request to make peace, must be another conspiracy. Therefore, all the rhetoric of the enemy, dressed up as a messenger of peace, this is a hidden murderous illusion.
This is a kind of two-faced tactic, which is kind on the surface but vicious in the heart. Although everyone hates it, but in special circumstances, the good people also have to use it. In order to eliminate the enemy, you can do anything, not to mention a smile! In the enemy's power is relatively strong, our power is relatively weak, the conflict between the enemy and us is not yet clear, it is appropriate to use this plan.
The key to utilizing this scheme is the word "smile". Laughing must be natural and real, to master a good balance, so that the enemy "letter and security". If the "laugh" to do, "laugh" too much, but will cause the other side of the alarm. The purpose of the "smile" is to "hide the knife". No matter when and where, "knife" to be hidden in the "smile", must not be exposed, in order to prevent this plan to be recognized. The "knife" can come out openly or secretly. "Once the knife is out of the sheath, it should be quick and decisive, so that the enemy will not be able to respond.
There are three meanings of this scheme:
First, the mouth honey belly sword. The words spoken by the mouth are sweeter than honey, but the heart hides a murderous sword. As the saying goes, "there is a knife in the smile to kill people".
Second, just soft outside. On the surface of the humble and kind, but in the bones of the poisonous. This is a kind of soft to overcome the hard tactics.
Third, pretend to be obedient. On the one hand, they show their sincerity to others and act according to their wishes; on the other hand, they have different aspirations and wait for the right moment to kill and kill.
Smile and hide the knife used in military strategy, generally refers to the political, diplomatic means of camouflage, deception and paralysis of the other side, in order to cover up military action. Ancient and modern, in the struggle between the opposing sides, this strategy is often commonly used. The use of this strategy, "smile" in a variety of ways, some of the curiosity to seek peace, some flattery, some willfully show weakness ......, but the ultimate goal is to put the "knife"! "Hidden". The first thing that you need to do is to get your hands on a new pair of shoes or boots.
The plan of hiding the knife in the political struggle is also often used by some politicians. As the saying goes: "mouth shouting brother, hand pulling out the guy", it is the politicians use this plan vividly portrayed. Li Linfu, the prime minister of the Tang Dynasty, "honey-mouthed sword", and brought down one political opponent after another. Like Li Linfu such examples, many generations, today is no exception. As for the business war, especially in the international business war, there are also many people use this scheme to profit. Some foreign businessmen to China, on the surface and you talk business, make friends, in fact, to you to steal economic intelligence, with money, beautiful women to pull you into the water, so as to serve them, such a lesson is not less?
"Just soft outside" is exactly where the essence of the hidden dagger plan. In the increasingly competitive business community, whether the enterprise has a number of stable and friendly customers related to the need for business survival and development, any enterprise has to pay attention to the quality of service, in order to win the trust of customers. Although in people's mind, often and "not the same as the table", "the sun is not the same", "double-sided" and so on together, become an unwelcome derogatory term, but However, as a scheme, the essence of its know-how can be inherited, adapted and innovated.
The most innocent of human instincts is to cry and laugh. Because of the habit of duplicity, this instinct has changed in quality and gone out of shape. Both crying and laughing are true and false. True crying and fake crying, at best, no more than venting their inner depression or sympathy and crying. However, the laugh is different, in addition to innocent laughter, joyful smile, deliberately made out of the crazy laugh, evil laugh, cold laugh, flattering laugh, silly laugh and charming smile, etc., are another intention. Because the image of crying is ugly, while laughing is beautiful, in general, people tend to hate the ugly, and love the beautiful, so still crying when less, still laughing when more. In other words, the cry will not drown out the heroes, and the laughter can bury the heroes.
In short, hiding a knife in a smile is on the surface to pretend to be modest and generous, and the appearance of amiable, with false sincerity for true sincerity, false sympathy in exchange for true sympathy, so that the other side in the unknowingly and in the scheme.
Examples of life wisdom
The honeyed mouth of the sword secretly hurt people
When Emperor Xuanzong of the Tang Dynasty, Li Linfu served as prime minister, he relied on his own is the emperor's own family, unbeatable. The reason why Li Linfu was able to climb to a high position, mainly rely on a set of flattering and flattering skills. When he came into contact with people, he always put on an easy-going appearance to make people think that he was a loyal minister. According to the "Old Tang Book" records, he "looks warm and respectful, and people will play happy smile", talking like honey in the mouth as sweet.
At that time, Zhang Jiuling, who served as prime minister with Li Linfu, was very talented, and he was very honest. Li Linfu was so jealous that he was afraid that he would lose favor, so he tried to squeeze out Zhang Jiuling.
In order to make his son as the crown prince, Xuanzong's consort conspired to frame the then crown prince, in front of Xuanzong falsely accused the crown prince of party camping, plotting mischief. Xuanzong was furious and wanted to abolish the crown prince. Zhang Jiuling thought that there was insufficient evidence and insisted on not abolishing the crown prince. Li Linfu did not say a word on the spot, but behind the scenes, he said to the eunuchs favored by Emperor Xuanzong, "This is a royal matter, why others need to interfere. Insinuating that Zhang Jiuling was meddling in the affairs of the royal family and reaching out too far. These words to the ears of Emperor Xuanzong, Emperor Xuanzong also felt that Zhang Jiuling too arbitrary, Li Linfu took the opportunity to say a lot of bad things about Zhang Jiuling in front of Emperor Xuanzong.
In 736 AD, Emperor Xuanzong wanted to appoint Niu Xianke. Zhang Jiuling thought that Niu Xianke was a mediocrity, should not be awarded, about Li Linfu together to the Emperor before the "solid fight". Li Linfu agreed in person, but was silent when he came to see him, and then told Niu Xianke about it in private when he came back. Emperor Xuanzong still wanted to confer the title of Niu Xianke, Zhang Jiuling argued strongly, making Emperor Xuanzong very unhappy. At this time, Li Linfu advised Emperor Xuanzong, "The Emperor can't use anyone, why can't he? Zhang Jiuling is only a civil official, adhere to the ancient meaning, do not know the general body, can not become a big thing."
Thus, Emperor Xuanzong alienated Zhang Jiuling, suspected him of being a party member, and finally dismissed him from the post of prime minister. Li Linfu's mouth is honeyed and his arrows are hidden to achieve his own ulterior motives.
To be on the lookout for this kind of person, we must be wary of Li Linfu. As the saying goes, "You can't harm people without preventing them." This is an important piece of defense, is to be good at guarding against the "cold arrow" from the dark corner.
Temujin will trick
1206, Temujin became the Mongol tribal Khan, honored as "Genghis Khan". The Genro Zamuhe saw Genghis Khan's power grow and grow, fearing that his own power was weakened, so he had a grudge against Genghis Khan.
One day, Genghis Kahn rode a horse, double bow on the shoulder, the arm of the falcon, with a group of soldiers to the Burhan Mountain hunting. Zamuhe knew, decided to take this opportunity to murder Genghis Khan. He sent in Genghis Khan on the way back from the hunt set up a beautiful carved tent, the tent dug a very deep trap, the trap is full of gun tips, and then in the trap on top of the flip-flop, laying a carpet, but also in the tent prepared a table of wine and food.
Zamuhe, who had made a brotherhood with Genghis Khan more than ten years ago, knew that Genghis Khan was a man of great affection, so he invited him to dine in his tent on the pretext of the day of the sacrifice of the alliance. Genghis Khan was invited by Zamuhe on his way back, and without saying a word, he came to Zamuhe's tent.
Into the tent, Zamuhe face pile of smiles to Genghis Khan, said: "Today is the day of the sacrifice of the alliance, hope that the brother of the open-hearted drink, a drunkenness! Come, please take a seat!" Just as he was about to be seated, Genghis Khan's falcon suddenly flew down and chased a mouse that had burrowed inside the carpet, and Genghis Khan realized that there was a trap under the carpet.
However, Genghis Khan still acted as if nothing had happened and said to Zamuhe, "You are the elder brother, you should sit on the upper seat." He said while pushing Zamuhe to the seat, only to hear the "thud" sound, Zamuhe fell into the trap, inside a miserable scream.
Zamuhe rhetoric, smile hidden knife, want to cause Genghis Khan in death, in order to end the trouble. Genghis Khan in a moment of crisis, did not panic, but will be the trick, so that Zamu Hop fall into their own trap.
Concealed killing opportunity to kill the tyrant
In the political struggle, the use of this scheme earlier, I am afraid to count the Warring States period of Zhao wear. Zhao Xuan successfully utilized this strategy to depose and kill the tyrannical king Jin Lingduo, and to save the life of his loyal minister Zhao Dun.
First, he was so distressed that he took the initiative to ask the Duke of Jin to punish the Zhao family and himself, and gained the trust of the Duke of Jin; then, he cast his lust for sex, and asked him to get rid of the treacherous villain Tu Shuanjia, who had often given him bad ideas, and go to choose a beautiful woman for him; and, finally, he ingratiatingly offered the Duke of Jin a plan, saying, "The guards around the Lord are not very strong in martial arts, so how can they protect the Lord's safety? How can they protect your lord's safety? Why don't you let me choose a group of strong and tough guards to accompany you, so that you don't have to worry about someone plotting against you when you go out to have fun?" Duke Jin Ling did not know it was a ploy and said yes again and again. In this way, Zhao Wear took the life of Duke Ling of Jin into his hands without any effort.
Zhao wear immediately chose 200 loyal soldiers, and after some mobilization and deployment, invited Duke of Jin to review. Just when he was in the mood, he saw Zhao wear a gesture, 200 soldiers shouted at the same time, swords, spears and halberds together to kill over, in a moment, the tyrannical Duke of Jin became a pile of mud.
It can be said that: the smiling face to welcome the Zhao wear favor, hidden killing opportunity tyrant death.
Yang Tinghe plan to remove Jiangbin
Soon after the death of Emperor Wuzong, the court was chaired by the university scholar Yang Tinghe. In the case of the Empress Dowager, Yang Tinghe then passed a posthumous edict, strike the Weiwu regiment training camps, all the border guards in the capital, are sent to the heavy repatriation of the original place.
At this time, the military horse governor Jiang Bin is busy reorganizing the regiment, no time to enter the palace, so did not get the news of the death of Wuzong. He received the legacy of the legion of soldiers sent to the border, not feel alarmed, and hastened to discuss countermeasures with his inner circle. Some people suggest taking advantage of the emperor's return to heaven, rise up and rebel. Jiang Bin has been harboring dissenting thoughts for a long time, Ba can not quickly figure out the big picture. But he also felt that the matter is significant, so he sent Anbianbo Xu Tai into the cabinet to listen to the news, and then make plans.
Yang Tinghe knows Xu Tai is "not good, good people do not come". After the pleasantries, Yang Tinghe said with a smile: "Xu Earl came very good, I and others due to the Emperor's sudden death of the Emperor, things are busy, complicated, I would like to ask you to come to assist in the process, bias is written above the last edict 'strike regiment camps, severance of the border soldiers', these things also rely on the Jiang Tidu proper solution, so I hope you will forgive me for not having invited you at this time." Xu Tai saw Yang Tinghe's attitude and gentle, what he said is very true, then lifted the doubt, go back to Jiang Bin to resume orders.
As soon as Xu Tai left, Yang Tinghe immediately talked to his colleagues and decided to wait for an opportunity to capture Jiang Bin. Yang Tinghe also ordered his men Wei Bin quickly into the palace to report to the Empress Dowager, the Empress Dowager on his plan immediately approved.
Yang Tinghe see Jiang Bin once again, reported the Cabinet situation, the words easy and modest, Jiang Bin then mood comfortable, no longer think. After a day, Jiang Bin with a number of guards to the inner. Waiting at the door of the Wei Bin see Jiang Bin arrived, then went forward and said: "Kunning Palace is being completed, this placement of the ridge of the beasts kiss, yesterday by the Empress Dowager's decree, sent a large number of officers and the Ministry of Public Works to the sacrifice, Jiang Gong came at the right time." Jiang Bin full of joy, busy changing clothes, into the Palace to sacrifice. Sacrifice out, and met Yang Tinghe's beloved Zhang Yong, Zhang Yong extraordinarily kindly invited him to feast. After a few rounds of wine, suddenly reported that the Empress Dowager will come. When Jiang Bin received the decree, he realized that the Empress Dowager was going to arrest him and put him in jail, he pushed the case and got up, crossed the horse and went. The city gates have long been closed, Jiang Bin was captured by the soldiers.
Yang Tinghe in the political instability, crisis situation, with a smile in a knife scheme, so that Jiang Bin lost due vigilance, rashly went to the palace, hands captured, and ended up with a broken name.
Examples of military strategy
Gongsun Yang painstakingly attacked the city
At the time of the Warring States period, the state of Qin, for the sake of foreign expansion, had to seize the treacherous Yellow River and the Banshan Mountain area. So, Gongsun Yang was sent as a general to lead an army to attack Wei. Gongsun Yang led the army and arrived directly under the city of Wu in Wei.
The city of Wu was built by Wu Qi, a famous general of Wei, and the terrain was so dangerous and fortified that it would be difficult to attack from the front. The first time I saw this, I was in the middle of a long journey, and it was a long time coming. When he found out that the guardian of Wei was Gong Zi Yin, with whom he had once socialized, he was so happy that he immediately wrote a letter to Gong Zi Yin, taking the initiative to get close to him. Gongsun Yang wrote in the letter, now we two, although each for their own masters, but taking into account our past friendship, or two countries to stop the war, and enter into a peace treaty is good. He was overflowing with feelings of nostalgia for his old friend. He also suggested that a time be set to discuss the matter of peace. After the letter was sent, Gongsun Yang also took the initiative to withdraw his troops, ordering the Qin army to withdraw immediately. After reading the letter and seeing the retreat of the Qin army, Gong Zi Yin was so happy that he immediately wrote back to agree on a date for a meeting with Gong Sun Yang. When Gongsun Yang saw that Gong Zi Yin was already trapped, he set up an ambush in the place where the meeting was to take place.
On the day of the meeting, Gong Zi Yin arrived at the appointed place with 300 followers, and saw that Gong Sun Yang had even fewer followers, and each of them was unarmed, which made him even more convinced of the other party's sincerity. The atmosphere of the meeting was very cordial, and the two men reminisced about their former friendship and expressed their sincerity in making friends. The two men reminisced about their old friendship and expressed their sincerity to befriend each other. Gongsun Yang also hosted a banquet for Gong Zi Yin.
The Duke's son was so happy to be there that before he could sit down, he was surrounded by ambush troops from all directions, and the Duke's son and his 300 followers couldn't react fast enough, so they were all captured.
Gongsun Yang utilized the captured followers to open the gates of Wu City, and quickly captured the city. At this point, Wei had to cede the area of Wu City and beg for peace with Qin. In this way, Qin used Gongsun Yang's trick of "hiding a sword in a smile" to take the area of Banshan Mountain without much effort.
Guan Yu (Guan Yunchang) was in charge of Jingzhou during the Three Kingdoms period, and was stationed at Jiangling, leading an army to besiege Fancheng (owned by the Wei army).
At that time, Lu Meng, the general of the Wu army, was stationed at Lukou, and originally intended to take advantage of Guan Yu's siege of Fancheng to seize Jingzhou, the so-called mantis catching cicadas, the yellow sparrow in the back is also.
Unexpectedly, Guan Yu had prepared, along the river up and down, or 20 miles, or 30 miles, in the high mound each with beacon. In this way, Lu Meng thought there was nothing he could do, so he pretended to be sick and could not get up. Later, Lu Xun suggested to Sun Quan that he was willing to station at Lukou instead of Lu Meng, and that he had a wonderful plan to gain Jingzhou. Lu Xun said to Lu Meng, "Yun Chang is relying on his heroes and expects to be invincible, but the only person he is worried about is General. The general will take this opportunity to resign on account of his illness, and cede the post of Lukou to someone else, so that he will be proud of Guan by attaching words of praise to him; he will certainly withdraw the defenders of Jingzhou in order to Fancheng; and if Jingzhou is not defended, he will be able to make a surprise attack on it with a brigade of troops, and in this way Jingzhou will be in our hands." Lu Meng was delighted to hear this, and did as Lu Xun said.
Lu Xun, after accepting the appointment, rushed to Lukou in the night, and after delivering the three armies of horse, foot and water, he immediately repaired a letter, with famous horses, different brocade, wine and water gifts and other items, and sent to Fancheng to send to the Duke of Guan.
The Duke of Guan summoned the envoy and pointed at him, saying: "Zhongmou is short-sighted, using this child as a general!" The envoy specially told: "General Lu submitted a book to prepare gifts, one to congratulate with Junhou, and two to seek peace between the two families, fortunately begged to smile and stay." Guan Gong opened the book and looked at it, the words were extremely humble. After reading the book, Guan Gong laughed up to the sky, ordered his left and right to accept the gift, and sent the messenger back. The messenger returned to Lu Xun and said, "Mr. Guan is happy, and no longer has the intention of worrying about Jiangdong."
Lu Xun found out that Guan Gong did withdraw half of his troops from Jingzhou and transferred them to Fancheng, and then reported Sun Quan's attack on Jingzhou. When his old friend Yu翻(虞翻) persuaded him to surrender with an arrow, Shiren remembered that Guan Gong was not courteous to him, and that it would be better for him to surrender, and ordered the city gates to be opened wide, inviting Yu翻(虞翻) to enter the city.
From this, we can see that as a leader at all levels, you should never take anyone lightly, and you should treat your subordinates with both kindness and authority, so as not to plant hidden dangers.
Stauffenberg hidden "knife"
With the victory of the Allied forces in the Battle of Nobilette, Hitler's defeat has been determined, the German army within the aversion to war, anti-war sentiment spread dramatically, and even for Hitler has been a credit to "Desert Fox" Rommel, Field Marshal also advocated an early end to the war. Field Marshal Rommel also advocated an early end to the war to avoid unnecessary sacrifices. But Hitler was determined to save the day.
A 37-year-old officer, Stauffenberg, who had lost an eye and an arm in the war, longed for peace. Therefore, he used his position to contact a group of officers who longed for an early end to the war, determined to murder Hitler, and prepared to take over Germany ***. Hitler has always been treacherous and suspicious, he lived in the Führer's Villas, usually always guarded, heavily guarded, others have no way to start the assassination.
The opportunity finally came: just then, thousands of foreign laborers in concentration camps rioted, and Hitler was at his wit's end. Stauffenberg thought it was a good time to get close to Hitler. So, overnight, he drew up the outline of a huge plan to suppress the foreign laborers, code-named "Valkyrie", and immediately reported it to Hitler. He believed that Hitler would summon him for this important program. As expected, one day the Führerstiftung called and asked him to come in immediately.
"Your Excellency the Führer, the full outline of the plan is here, and I am sure that by following my plan, each and every one of those foreign swine will become more honest than a sheep." Stauffenberg hurriedly handed over his "masterpiece".
"Ah, very good, especially good!" Hitler looked at it with a magnifying glass, and could not help but be excited.
Seeing this scene, Stauffenberg immediately took over the topic and said, "Your Excellency, this plan is not yet perfect, please allow me to further modify and then report to you."
"Very well, you go and revise it as soon as possible, you must, within a month, come up with a concrete program." Hitler looked at this young officer who had given an eye and an arm for his war, and was now sharing his problems, and could not help but develop a few favorites in his heart. The outing went well, and Stauffenberg stepped up his murderous plans. A month later, he reported to Hitler again. This time, his briefcase, in addition to containing the "Valkyrie" plan detailed program, but also installed a British-made high-powered time bomb. But a fortuitous factor made him give up the action. Originally, Hitler's two diehard G?ring and Himmler are full of war mongers, the reason why Hitler stubbornly insisted on not ending the war, mostly due to the two "hardcore" to give him encouragement, these three people are often together to plan war plots, the Stauffenberg has been wanting to blow up all three at the same time, in order to completely eradicate Hitler's main war party The three of them had been plotting together for a long time. Unfortunately, at that time, the other two were not present, so Stauffenberg did not detonate the bomb this time. Half a month later, the opportunity arose again. This time, Hitler summoned all the designers of the Valkyrie program to a meeting, but unfortunately, the meeting was too short, only half an hour before and after, and the meeting ended before he had a chance to open the fuse. One day, he was called to a military meeting at the Führer's base camp, chaired by Hitler. This time he was well prepared: he first went to the toilet, retrieved the briefcase with the bomb from his adjutant, who was waiting there, and then said to another adjutant: "My shirt is dirty, and as you know, Herr Führer doesn't like to see his subordinates unkempt, so would you please show me a place where I can change my shirt." The adjutant led him to a comfortable bedroom, where he calmly unfused the bomb, and then, chatting and laughing with one of the colonels as they walked side by side into the conference room.
Upon entering the conference room, Hitler was being debriefed by an officer who saw him enter, looked at him, and answered his greeting politely. He immediately sat down next to the officer who was reporting to Hitler, and at the same time, naturally placed his briefcase under the table and pushed it obediently to Hitler's side. The bomb was at most two meters away from Hitler, and there were still five minutes before the explosion. Seeing that the great work is about to be accomplished, Stauffenberg forced to suppress the inner nervousness and excitement, while Hitler was concentrating on listening to the report and did not pay attention to him, quietly left the meeting room, according to the predetermined route, successfully withdrew from the base camp.
Five minutes later, there was a loud bang and the bomb exploded on time. Unfortunately it only injured Hitler's legs. It turned out that the officer who reported the situation had inadvertently moved his briefcase to the other side of the table, which saved Hitler from death once again.
Stauffenberg used the opportunity to assassinate Hitler over and over again by playing on his favorites, taking his trust, and luring the enemy into a trap, and although he ultimately failed to achieve his intended purpose due to accidental factors, the operation itself was undoubtedly a successful manifestation of the strategy of "hiding a knife in a smile". Moreover, after Hitler was bombed, he still did not believe that the bomb was "loyal" for his "service" Stauffenberg put, but thought it was a foreign laborer, see the power of this plan.
Examples of business strategy
"Agents" smile and hide the knife finally succeeded
"Cloisonné" with its perfect art and practicality is known around the world, is China's more than 1,000 years of craftsmen's wisdom of the crystallization. Cloisonné production process has always been unique to China, until one day ...... a Yanhuang son living abroad appeared in the factory reception room.
"I am an agent specializing in dealing with handicrafts. This time I came back to China to negotiate with your factory on the import and export trade of cloisonné." The agent introduced himself to the receptionist with a smile on his face.
"Welcome, welcome!" The receptionist received him warmly.
"Cloisonné is the extraordinary masterpiece of our ancestors, and it would be my life's honor to introduce her awesomeness to the world and do my bit for my country. I wonder if I have such an honor?" The agent *** articulates his intentions.
"Any patronage from a guest is welcome."
After a short conversation, a rather large order is signed. At the banquet to congratulate the transaction, the agent smiled and raised his glass and said, "This time back to China can get your strong support, I can not thank you enough. Wish our deal like the Yangtze River flowing continuously, for our friendship toast!"
"Cheers!" With one more new customer, the factory personnel were naturally happy.
"I've dealt with black African wood carvings, Eskimo Cape tooth carvings, and this time I can deal with ancient cloisonné, it's so delightful." The agent talks freely at sea, in the manner of a crafts tycoon. "According to past experience, if you add some background materials and production instructions to these ethnic crafts, it is very conducive to sales. Therefore, I have an unkind request, I wonder if I can make it?"
"Please feel free to say, as long as possible, we will fulfill your request." The factory personnel remained as enthusiastic as ever.
"If I can be allowed to visit the production process of cloisonné, I will be able to more vividly and accurately introduce my customers to the ingenuity of cloisonné. In this way, in addition to making more people feel surprised, more effective *** their desire to buy. Do you think so?" The agent's request seemed so reasonable.
"Yes! We will make the arrangements as soon as possible." It is human nature for customers to make some requests that are favorable to sales, not to mention their own compatriots. The factory personnel did not suspect at all that the agent's request had ulterior motives.
In a cordial atmosphere, the agent as expected to visit the entire product production process, and the entire production process photographed. There are not clear places, they asked again and again, accompanied by the staff is not tired of one by one answer ...... agent finally satisfied to leave China.
The so-called agent is actually a bribed to act as an economic spy of the Chinese, he showed the friendly, are to confuse the factory, to achieve his seize cloisonné production process secrets. Unfortunately, the factory is not aware of, in the "smile, hide the knife" plan.
Soon, labeled with the English words "Made in Japan" cloisonné appeared in the international market, becoming a strong competitor of Chinese cloisonné, the end of the history of China's monopoly on the international market.
Put out a long line to catch big fish
"XX sales of the world's first", "XX unique" and other blatant direct-entry advertising, consumers have long been tired of. Instead, service-oriented, educational advertising is increasingly becoming one of the special tools for famous international companies to compete with their rivals.
In order to meet the existing customers (stable familiar customers), more for future customers (potential market), the United States Ford Motor Company in addition to providing consumers with free travel brochures, but also the organization of "Ford Motor Club" to provide as many as 15 affordable ways to attract customers. For example: $ 50 car emergency breakdown compensation and because of the alleged violation of driving lawsuits and the need to pay the legal defense compensation; 200 to 5000 U.S. dollars to arrest or fine protection; up to 2500 U.S. dollars of accidental disability or death compensation; because of the car theft and provide to the thief of the 2,000 U.S. dollars bounty; as well as gratuitous provision of travel brochures materials and free 24-hour telephone service and so on.
France's Michelin tire company, but also from 1900 to the present more than a century of time, to charge only enough to make money at the expense of the cost of the long-term publication of 196 kinds of versions of the "Travel Guide". Its content from the history, local customs, local dining, architecture, shopping guide and so on almost everything, the annual circulation of 1.2 million copies, almost the whole of Europe, by all walks of life widely popular. To put it bluntly, it is through this way to give consumers the benefits to achieve the expansion of the "Michelin" in the world of awareness and influence of the purpose.
All of this by giving the benefits and subconsciously in the consumer to establish a corporate image, a wide range of consumers to obtain the goodwill of the publicity, can be said to be "put a long line to catch a big fish". Compared with the straight forward, rigid and dull advertising declaration, can not be said to be a new "trick"!
This is also the management of the enterprise "hiding a knife in a smile" strategy.
A cup of coffee for 5,000 yen
Jiro Morimoto, the owner of a cafe in Hamamatsu Tadatsudo, Tokyo, was a courageous boss with a knack for surprise. In order to make a big splash and shake up the society, and achieve the purpose of attracting customers and making a name for himself, Jiro Morimoto willingly risked universal condemnation and intentionally made a splash by launching a cup of coffee at a very high price of 5,000 yen. Once the news came out, it is true that the whole country was in an uproar, and all the people who heard of it changed their color, and even those rich people in Japan who spend money like dirt have accused Jiro Morimoto's price: "It's too outrageous! It is simply open robbery!"
However, in today's world, even the most ridiculous business, as long as there are people to do it, there will be people like moths to the flame to throw themselves into the net. The reason for this is that there is a need for a new way of looking at the world. It's just curiosity. So, while Tokyo consumers "yell" at Jiro Morimoto for being "crazy," they can't help but flock to his café to taste the 5,000 yen cup of coffee, which makes his café so busy that the waitresses are overwhelmed. The service lady was overwhelmed.
Not to know, a taste is a shock! Originally, Morimoto Jiro's ghost ideas really much, this kid although the idea of "crowd", in fact, but did not really knife "rip-off": 5000 yen a cup of coffee, in fact, is not expensive, the reason is that his coffee cups are absolutely luxurious and expensive, is a first-class! Authentic French imported cups, each cup on the market for 4,000 yen, each customer to enjoy the coffee, the cup will be washed and wrapped up with the gift to the customer; and his coffee is also by the famous technician on-site cooking, the flavor of the pure and exquisite; store decoration luxury, like the palace, dressed as a royal maid of the service lady, the customer as an emperor as attentive service.
In this way, each hold out to eat a loss of curiosity to the customer found themselves not only did not lose, and enjoy the most face, the most increase the status of the luxury of high-quality service, so that the customer instantly like it here, and often have to call friends and family to come back to patronize.
Morimoto Jiro's trick seems simple, in fact, is a smile, there are three wonderful: one is more than the sale of coffee, the second is to do a two-tier business and sell the French coffee equipment, while making the store's drinking utensils commonly used often new, every time with the most polished, the latest, the most hygienic coffee cups to entertain customers, giving extra courtesy to a person with the absolute freshness of the feeling; the third is that these cups of coffee distributed out, have been made into the Japanese household physical advertising. The third is that these coffee cups are distributed, are made into a physical advertisement into the Japanese family, but also make each customer unconsciously become a vivid "word of mouth" for him to recruit customers.