during the current epidemic period, people choose to stay at home in isolation to reduce the risk of virus infection. In this case, people's daily production and life activities are seriously disturbed. Therefore, people begin to use online ordering to meet the basic needs of daily life. Therefore, I make a comparative study on the framework, event flow, user empathy map and user experience map of two popular online ordering apps. Through the research and analysis of these two softwares, it is found that the two softwares have the same experience, and the difference is only in some details. However, little difference means that users can freely choose between the two softwares. If there is no other way to improve users' stickiness, users will flow between the two softwares at will.

first, product overview

as the saying goes, people should look at their faces first, so when analyzing and comparing these two apps, we must first make a comparative analysis of their home pages.

As can be seen from the homepage of the two apps, the business scope of Meituan Takeaway and Hungry is basically the same, and they are both professional online food take-out ordering platforms, and they are gradually expanding to the local life service platform.

II. Comparison of product frames

By comparing the frame diagrams of the same interface functions of the two apps, we can see that the operation mode of Hungry is clearer and more classified, while Meituan is relatively simple and the design is relatively simple.

iii. Flow chart of settlement and payment events

In the process of payment for orders, the owners of the two apps have almost the same functions and processes. At this point, there is not much difference between the two apps, but the payment process of being hungry is more concise.

user portraits of four or two apps

This user portrait is based on my own personal experience and interviews with people around me. Users at this age are two apps, and the core users are at the age level. It can also be seen that during the epidemic, the usage scenarios are relatively concentrated, and they all go out at home.

V. Analysis of User Empathy Diagram

As can be seen from the above figure, the US group's take-out and hungry users have the same pain points and needs.

VI. Analysis of user experience map

VII. Summary

Through the comparison between the two apps, we can find that hungry can better meet the differentiated needs of users, and its "supermarket" module extends the service crowd and scenes, and actively seeks to meet the needs of more users; The US group's takeaway will still focus on catering, and its "member" function will improve the user's stickiness.

? The homogenization in the take-away field is serious and the user stickiness is weak, and the competition for users is still fierce. The delivery and quality service of the take-away platform have become the new core competitiveness. Diversified distribution services and comprehensive improvement of distribution capacity are one of the upgrading directions of the platform. How to improve the service quality and new user needs, and improve the user experience and service quality has become the winning factor of the take-away industry.