1. Choose the right address

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The location of the snack express shop may not be as exquisite as a pure physical store, but it is also very important, which should basically meet the following needs.

There are many express consumption within 3 kilometers

If it is not a pure express shop, Shops that consume online are exposed to ensure natural flow.

It is very convenient for express delivery brother to eat.

It meets the basic needs of oil fume emission.

2. Select categories

Choose varieties, and choose their own suitable varieties according to the advantages of their snack express stores and express big data.

The method of selecting categories is to select the sales volume and customer unit price statistics of sales platform category Top11. Get the corresponding sales space.

3. Make detonating money

To make snack take-out, we should form our own food characteristics, make online celebrity dishes and word-of-mouth dishes, so that consumers will think of the store when they see the food, and think of the food when they see the store. Draining with detonating dishes and spreading with word-of-mouth dishes will form the core competitiveness of the store.

4. To decorate the online store of visual

snacks, we must invest time and money. From the source of raw materials to the production method, it is introduced in detail. In the network age, visual expression is very important, and photo shooting is very important, which gives consumers the feeling of licking the screen and promotes consumers' desire to buy.

5. Promotion

The snack express store has just launched, and the traffic is low. It is not recommended to directly use the 7-day traffic privilege of the new store. You can follow the following steps

In the first week, try your hand. Adapt to the operation of the snack express store. It is easier to gain self-confidence. In this case, increase the intensity of full reduction and discount.

In the second week, optimize. Through a week of testers, optimize the tableware structure and find the problems in the store.

In the third week, weigh and use the new weighted traffic of light meals and take-out provided by the platform.

In the fourth week, adjust and analyze the sales volume in the first three weeks and adjust the marketing strategy behind. Decide whether to focus on profit or exposure.

6. Exposure

Plain traditional practice, without marketing and route sales, is difficult to achieve, and the basic payment exposure is still to be purchased.

7. Buy back

The higher the repurchase rate, the greater the traffic provided by the platform.

Transfer the platform traffic to private domain traffic and distribute it in private domain traffic.