chapter I general provisions article 1 these measures are formulated in accordance with the provisions of the advertising law of the people's Republic of China, the regulations of Xuzhou municipality on the administration of city appearance and environmental sanitation and in combination with the actual situation of this municipality in order to standardize the management of outdoor advertisements and signboards, rationally develop and utilize urban space resources and improve the quality of the city. Article 2 These Measures shall apply to the outdoor advertising and signboard setting management activities in the built-up areas of cities and towns within the administrative area of this Municipality.

if there are other provisions in laws, regulations and rules, those provisions shall prevail. Article 3 The term "outdoor advertisement" as mentioned in these Measures refers to the advertisement released directly or indirectly to the outdoor public space by using the following carriers:

(1) buildings and their attached plots and ancillary facilities;

(2) public open spaces such as roads, squares, underground passages, public green spaces, water areas and parks;

(3) municipal facilities such as bus stops, bus shelters, newsstands, information kiosks, telephone booths, and public information columns;

(4) vehicles, floating objects on water, lift-off devices, inflatable objects, models and other carriers.

the signboards mentioned in these measures refer to the signboards, plaques, light boxes, physical models and other facilities set up by units or individuals in their own or leased offices and business premises, which are consistent with their registered names and are used to indicate their names, shop names, trade names and logos. Article 4 The administrative department of urban management (hereinafter referred to as the urban management department) is responsible for the management of outdoor advertisements and signboards, and its subordinate supervision and management institutions are responsible for the specific work of the management of outdoor advertisements and signboards. Fifth natural resources and planning, housing and urban and rural construction, market supervision and management, transportation, water affairs, public security organs and other competent departments shall, according to their respective responsibilities, do a good job in the management of outdoor advertising and signboard setting.

the town people's government, sub-district offices and development zone management agencies assist in the daily management of outdoor advertisements and signboards. Article 6 The municipal urban management department shall establish an outdoor advertising and signboard management information system and open it to the public, and incorporate the urban appearance standards, outdoor advertising planning, technical specifications, setting approval and filing information into the system, so as to facilitate the inquiry and supervision of the setters, interested parties, the public and relevant management departments. Article 7 Outdoor advertisements and signboards shall be set up in a unified planning and rational layout, and the following principles shall be followed:

(1) Comply with relevant standards and technical specifications to ensure safety;

(2) Encourage the adoption of new technologies, new materials and new processes for energy conservation and environmental protection;

(3) encourage creativity and quality design, and keep the shape, specifications, materials and colors in harmony with urban space and surrounding landscape. Chapter II Planning and Standardization Article 8 The urban management department shall, jointly with the relevant departments of natural resources and planning at the same level, formulate the outdoor advertising planning. Article 9 The planning of outdoor advertising shall include the following contents:

(1) Areas, roads and buildings that are prohibited, restricted and allowed to be set up, as well as the planning control rules of each area;

(2) control principles of layout, total quantity, density and species;

(3) Basic settings such as location, form, scale, color, material and lighting;

(4) define the planning principles, regions and proportions of public service advertisements. Tenth outdoor advertising planning should take the form of hearings, demonstration meetings or symposiums to listen to the opinions of industry associations, experts and the public. Eleventh any unit or individual shall not arbitrarily change the outdoor advertising planning.

if it is really necessary to change the building safety, ventilation, lighting, fire protection or city appearance, the urban management department will supplement and improve the outdoor advertising planning in conjunction with natural resources and planning, housing and urban and rural construction and other relevant departments. Chapter III Installation of Outdoor Advertisements and Signboards Article 12 The installation of outdoor advertisements shall go through relevant procedures in accordance with the provisions of laws and regulations. Thirteenth laws, regulations and relevant standards and norms prohibit the establishment of outdoor advertising, the city management department shall not approve. Article 14 To set up outdoor advertisements, the following materials shall be provided:

(1) An application form for setting up outdoor advertisements;

(2) business license or other legal and valid documents indicating the qualification of the applicant;

(3) design scheme and schematic diagram of carrier position;

(4) Letter of Commitment on Safety Responsibility;

(5) other materials as stipulated by laws, regulations and rules. Article 15 Where outdoor advertisements are set up by using the following carriers or public spaces, the area or time proportion of public service advertisements shall not be less than 21%, and the right to operate shall be obtained by means of bidding and auction through the public resources trading platform:

(1) public buildings, public facilities and public venues invested and financed by the government;

(2) buses, rail transit, bicycles and other public transport vehicles.

the proceeds from the bidding and auction of outdoor advertising management rights shall be used for the maintenance and management of municipal and other public venues and facilities. Article 16 the urban management department shall sign a management agreement with the setters who have obtained the right to operate outdoor advertisements, and the management agreement shall include the following contents:

(1) the location, quantity, specifications and time limit of the setting;

(2) the number, duration or proportion of public service advertisements;

(3) credit commitment for performance;

(4) safety management measures;

(5) Disposal of facilities after the expiration of the time limit.

the management agreement shall not violate the provisions of laws, regulations and rules.