For the Xujiahui Center project, it is known as the "largest and last golden land" in the center of Shanghai, and it entered the market "quasi" with 65.438+0.75 billion yuan. At the auction site on September 5th, a fight finally broke out between SHKP local developers and Wharf Henderson Consortium. After more than half of 120 rounds of bidding, SHKP won the bid at a price of 2 177 billion yuan, with a premium of 24%.
Guo Bingjiang, Chairman and Managing Director of SHKP, said that this land is "in a superior position and has great development potential" and he is "very happy" with the winning project. Guo Binglian, chairman and managing director of SHKP, said he was "full of confidence" in the long-term prospects of the mainland economy.
Spend more than one tenth of the price.
Based on yesterday's closing price, the market value of Xindi was HK$ 2.710.369 billion, and the Guo brothers won the Shanghai plot at the price of supermarket value 10%, which can be described as "blood loss". Zhao Guoxiong, executive director of Cheung Kong, also expressed his appreciation for the bid of Shkp. He juxtaposed the location of the plot with Causeway Bay, Hong Kong, and bluntly said "quite good land". Deutsche Bank said that this is a positive move.
The Shanghai Municipal Government also intends to use this project to upgrade the CBD area and enhance its competitiveness, so it puts forward strict requirements for bidders: they hope to have experience in the construction and operation of large commercial buildings and high-star hotels, and have international influence.
According to informed sources, in the pre-application stage, the government controlled and screened the bidders, so Hong Kong businessmen with mature commercial property development experience have the most strength. It is reported that in addition to SHKP and Wharf Henderson, Swire Properties and Jardine Matheson Property Consortium have also submitted applications, indicating that Hong Kong businessmen are increasingly active in the mainland market.
It is estimated that the annual rental income will reach 3 billion.
According to industry insiders, Hong Kong businessmen have obvious advantages in opening such high-end commercial properties. Zhang Hongwei, director of the same policy consulting research center in the Mainland, said that Hong Kong enterprises are good at high-end property development, and they are also good at using capital market forces to develop and operate commercial properties, especially the development of large-scale complexes. Another analyst said that Xujiahui central plot belongs to large-scale overall transfer, which requires the connection between underground space and rail transit, which is exactly what local developers are good at.
The industry estimates that about 20 billion yuan needs to be invested in the development of new land. In addition, according to the requirements of the plot, the commencement time of Xujiahui project is "within 0/2 months after the land is handed over" and the completion time is "70% of the total construction area will be completed within 60 months after the commencement, and all will be completed within 84 months after the commencement". Does this mean? New land needs rapid development, and there is no plan to hoard it.
According to the research report published by Citigroup, after the project is completed, it is estimated that the annual rental income will reach about 3 billion yuan in the future.
Hui Kai, general manager of Derong Real Estate Mainland, said that with the formal promotion of the Shanghai Free Trade Zone and the spread of the "steady growth" policy, commercial real estate represented by office projects has entered a new round of growth. He bluntly said, "Hong Kong-funded housing enterprises have gradually abandoned the Pearl River Delta economic circle represented by Hong Kong and turned to the Yangtze River Delta economic circle with Shanghai as the core. Recently, Shenzhen Qianhai (real estate) land transfer is absent or can be used as a footnote, and the corresponding impact on Hong Kong is also worthy of attention.