Doing a good job of launching an enterprise new product conference often has a great impact on the future sales of the enterprise. A colorful new conference process planning will always form a positive impact on the launch of new products. The conventional form of a new product launch is: a business unit or several related business units, the customers or potential customers will be invited to a meeting at a specific time and a specific location to announce a new product. Before the new product launch, all parties should be taken into account. News PR report: Before the event, you can make a news report on the new product's launch in local famous newspapers and media, to shape the brand's market image, to increase its popularity in the market and investors' goodwill towards it, and to build up the momentum for this press conference and fixing meeting. Fixed-line car publicity: selectively determine a few lines, the information of this new product listing through the body of the display conveyed to the public, and create momentum for the new conference. Outdoor publicity: Before the event, utilize the middle barrier electric pole billboards along the road to release the information of this event and the new product information, and accentuate the atmosphere of the conference. Finally, pay attention to the choice of venue for the new product conference. The venue can be selected outdoors or indoors. Depending on the size of the conference, the indoor conference can be arranged directly in the enterprise's office space or choose a hotel. Hotels have different stars, from the perspective of corporate image, the important conference is appropriate to choose five-star or four-star hotel.