I think the old catering so profitable, no young people, willing to inherit this statement is very one-sided and incorrect, since the money, then there will certainly be a lot of people flocking to. The reason why there are not yet too many young people to join, just because most people's concepts have not yet changed over, or information asymmetry leads to the vast majority of people do not know the old catering money. In the fierce competition in the market, some old-fashioned products, over the years the market has always been limited to the local, and even local consumers are getting less and less. Why will be in such a dilemma, found that there are multiple factors.

One is the innovation "baggage" is too heavy. The old enterprises generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the era of agricultural handicrafts, material scarcity of the product how to adapt to the new consumer environment, is the old enterprises must answer the question. Taking food products of old brands as an example, classic products are often high in oil and sugar, which are increasingly difficult to adapt to the tastes of young people. In the development of new products, faced with the "authentic or not" of the ideological burden, worried about losing old customers, but also can not win young people, both ends do not fall good.

The second is the market development "no ambition". The reporter found that some of the old enterprises are used to the "famous", but do not pay attention to "branching out". The reporter interviewed an old famous at home and abroad, Europe and the United States dignitaries to taste the store are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese will also place orders from overseas during traditional festivals such as the Spring Festival. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.

Third, the business mechanism "less flexible". Reporters found that the old enterprises are generally divided into listed companies, state-owned enterprises, private enterprises. A number of old heads of bluntly, some state-owned enterprises in the development of innovation in the conservative, while private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to develop and forge ahead.