Wen | AI Caijing Niu Geng
Luming Literature
"In Silicon Valley, every company is participating in the food competition, trying to outdo its competitors."
The Daily Mail of Britain wrote that apart from the free staff canteen, people can also find hamburger shops, barbecue shops, frozen yogurt shops and even hand-grinded coffee shops. In order to retain talents, high-quality free food is only a "basic model", and they offer various benefits to win people's hearts.
to keep the employee's heart, we must first keep his stomach. Ma Yun first discovered this truth. Eighteen arhats ate instant noodles and vomited every day when they were still crowded in the West Lake villa. In a recruitment, Ma Yun listened to the other party and said that he could cook instant noodles with 18 flavors. He was happy on the spot and recruited her. Later, these instant noodles accompanied them through the worst 9 months.
today, China's technology companies are no longer embarrassed. Ali's future canteen, there is no mistake in paying the bill by brushing your face. JD.COM has five floors of canteens and 411 dishes. Netease's free food, which tastes envious of Houchang Village, often leads the company next door to eat. Huawei takes the world style and has rich cuisines. Some people even see Ren Zhengfei queuing for meals. After a day's work, turn off the computer wearily, and there is nothing like hot meals to soothe the hearts of employees.
Looking around the world, technology giants have also taken a lot of pains for staff restaurants. According to the Financial Times, chefs once thought it was disgraceful to work in the company cafeteria. High salary and challenge have changed the catering industry, making technology companies a competitive highland instead. In Dropbox, more than one chef has worked in Michelin restaurant. "After working in a restaurant, coming here is the best choice." He told the media.
in order to attract employees, what kind of food and style do technology companies provide? We collected the dishes exposed by various families: some delicacies can be eaten with you and replenished 24 hours a day; Some people spend $72 million a year on food, and thousands of people choose a chef. There are also some canteens where employees are threatened to "not leave the workplace" when they are CEO in the forum. The canteens of various technology giants are the epitome of their corporate culture and family history.
Facebook: you can eat free food, and employees are fired for taking people to eat
Unlike people's stereotypes, Facebook attaches great importance to employees' lives. When building a new park, Zuckerberg discussed the park planning with the famous designer Frank Gehry, which was a beautiful talk. The final park covers an area of more than 22 acres, with more than half an acre of pedestrian areas and more than 411 columns of trees.
Perhaps the most widely known is that Facebook planted trees and built restaurants on the roof.
Facebook has two main canteens, Epic Cafe and Livin' The Dream Cafe, all of which are run by Facebook itself and are free for internal employees. They all provide three meals a day and change the theme every day, which can ensure that they will not be repeated for a long time.
in addition to the two main restaurants, Facebook has a Sweet Stop, a BBQ Shack, a Burger Shack, a Burrito Bar and a pizza restaurant. It also has two paid restaurants, both branches of famous restaurants in the Bay Area.
according to employees, the best thing about Facebook is that snacks and drinks are replenished very frequently and efficiency is paramount. In comparison, Google replenishes goods once a day, and whoever grabs it will be counted. This is food baked by employees on the Internet, and its style is simple and simple. The interior decoration of the restaurant is also normal hotel style.
In order to get a free lunch and visit the park by the way, in 2115, an employee took an outsider for a meal without permission, and the fee was $21 each. Later, because he brought in 11 people a day, facebook found him and fired him.
Apple: A table is 17,111 yuan, and the food is as exquisite as a mobile phone.
What does Apple pay most attention to? Details. In Apple Park, the newly built UFO headquarters, there is a restaurant for 4,111 people. Each of these tables was designed by Japanese designer Naoto Fukasawa, and the unit price was 2,511 US dollars (about 7,111 yuan). Some people describe these tables as if they were moved from the Apple Experience Store.
as for food, it is as delicate as apple's products. But the price is not free, probably the price of eating fast food outside. Among them, the biggest canteen in Infinite loop is said to be the sushi chef that Jobs dug from his favorite sushi restaurant. As for the dishes, there are all kinds of exotic foods, including buffalo, ostrich, quail and so on. Some employees said that they ate a very ordinary hamburger, and the beef patties inside were a lump of beef pulled out on the spot and fried now.
Apple dishes are simple and healthy, and there are no "hard dishes" that make you gasp after eating. Ordering is done with Apple's internal app, or ordering with ipad in the canteen. But employees don't appreciate it. After all, compared with China who can check out by scanning the QR code, the process is still too complicated.
Like other giants, there are many canteens in Apple's headquarters with different styles. Some are exquisite and luxurious, others are simple and comfortable. For example, an open-air forest restaurant is completely composed of plastic round tables and folding stool. Surrounded by dense trees, eating in the dim light of floor lamps also has a unique flavor.
Google: The annual food cost is 72 million dollars, and thousands of people choose a chef.
Perhaps it is Google's canteen that is more famous than Google in the Bay Area. Employees rarely eat out, and even beware of outsiders pretending to eat. Because Google's three meals are all free and can be packed and taken away.
this is thanks to the chef of Google canteen, Charlie Ye Si. He won the trust of Larry Page and sergey brin, and got a large budget to buy the best ingredients. In 2117, it was reported that Google spent $72 million a year on free food for American employees. Because of the expense, the taste of the dishes made is far from that of ordinary restaurants. For a time, within Google, Charlie Ye Si was famous and had a large number of fans.
In 2117, after Charlie Ye Si left office, Google set up a "gourmet tasting committee" to publicly select the next chef. In the end, the dishes of the four candidate chefs should be tried by employees themselves. "They need to play an important role in managing Google people's ever-changing appetites." This is what sergey brin said himself. Google is definitely the first company that pays so much attention to the diversity of food.
In the whole Bay Area, Google has about 51 restaurants, all around the office building. Their food styles and business hours are different.
Being the chef of Google is definitely something to be proud of. Even in Google China, the humble chef, successfully entered Google China after killing thousands of candidates.
Yahoo: There are all kinds of suckling pigs and roast ducks, and cakes are constantly on holidays
Different from such exquisite upstarts as Apple and Facebook, Yahoo's biggest canteen is called URL, which shows the old-school style of the ancestors of the Internet.
As far as dining is concerned, Yahoo's food is authentic and hard-core: Japanese Lamian Noodles, Peking Duck and even roast suckling pig. Others were photographed holding China's red dried dates in a steamer.
In Zhou Hongyi's memoirs, Yahoo's headquarters is a big company with a strong bureaucracy and slow work redundancy. This style changed again after marissa mayer became the new CEO in 2112. Many employees who intend to leave their jobs have decided to wait. How can they tell? Because Meyer gave them a meal in the cafeteria!
Some employees said that they once envied facebook, and Zuckerberg ate with ordinary employees and used the same to do work. Meyer's appearance in the restaurant made them feel that Yahoo was becoming a part of Silicon Valley. Sure enough, the culture on the dining table shows the true colors of the company.
In employees' memories, Yahoo has a lot of commemorative cakes and gifts, which is a place with strong corporate culture. For example, this is a commemorative cake photographed by employees, and everyone has a share.
In addition, employees miss sashimi on Friday most, but sashimi has disappeared since Yahoo was acquired by American telecommunications company Verizon in 2116. The changes of the whole internet are reflected in the little changes, which is embarrassing.
Airbnb: the dining hall is arranged like a kitchen, and the world's dishes are like being there.
Airbnb originally meant, Airbed &; Breakfast, namely "air mattress and Breakfast Hostel". As a platform focusing on warm experience, its staff canteen is also full of home style.
in 2117, the Food Team at Airbnb headquarters was merged into Bonapé tit outsourcing company. The latter provides outsourcing services to a series of companies such as Google, Uber and Twitter. This is also the first time that the mainstream media reported the personnel changes in the canteen of a technology company. The status of the canteen in Airbnb can be seen.
It is understood that Airbnb has two main canteens, Ramen Bar and Sandwich Bar, to meet the needs of employees for their own DIY service 24 hours a day. When you walk into the Airbnb canteen, at first glance, you will think that you have walked into the dining room of the shared apartment: the public long table bar and the casual chairs. Compared with the restaurant created by Apple and facebook, it is more like a corner where employees can relax and enjoy food at will.
It is understood that Aribnb moved to 888 Brannan in 2113, so its canteen is called ate ate ate This not only conforms to the association of the canteen, but also implies the homonym of 8.
as for food, Aribnb has no big fish and big meat, but the dining hall style at home. According to legend, this is related to Joe Gebbia, the founder of Airbnb. His design concept is "Simplify". At the end of the salad bar in Airbnb's canteen, there is an independent area called Simplify, which means "simple".
although the food is not obvious, Airbnb has put a lot of thought into the design of its canteen. In the early days, Airbnb's canteen menu would combine daily current events or specific cultural themes. This employee's menu is Simpson-themed.
Airbnb houses all over the world, distributed in 191 countries. Its recipes also strongly promote multiculturalism. Its daily cuisine will adopt a country where Airbnb is stationed, with links to houses, especially kitchens. When you eat local dishes, it seems that you are really in the kitchen rented locally. For example, the Peruvian mansion with the house number 12711946 corresponds to the Peruvian food of the day.
besides dinner, Airbnb also attaches great importance to casual food, such as breakfast, coffee, salad bar and Lamian Noodles bar. Everything is homemade, no packaged food, no disposable tableware. After all, you won't use disposable chopsticks at home. It can be said that if one sentence can sum up Airbnb's canteen, it is "the feeling of eating out of home".
Uber: It's terrible to talk to the CEO, and it takes too much time for employees to go to the canteen.
If there is a company canteen that is warm and at home, there will naturally be "dark cooking". Uber is like this. There have been employees posting in the company forum, complaining that the canteen is really terrible. At that time, CEO Kalanick immediately said, "You may not be suitable for Uber", because people who come here want to achieve something, not to have a meal.
It is said that this is because Kalanick, the founder, is a person who has no life and even no human feelings. When he was hungry from work, he tore open a bag of potato chips and chewed a few mouthfuls, then continued to bury himself in the computer. He himself is like this, and he thinks that employees and drivers should be like this: this is a world of strong people, and no one has time to stop and chew slowly.
Uber's canteen policy is also quite cruel: free dinner starts at 8:15 every night, and meals are served 15 minutes earlier on Fridays. In the United States, every employee also has a Uber account, and can get a free ride before 7: 11 a.m. and after 11: 11 p.m., but it must start from the company-this represents Karanick's expected working lunch for employees. If you want to eat in the canteen or take a taxi outside the specified time, you must exchange overtime hours.
"There is no such thing as a free lunch", and if it tastes bad, this is the culture of Uber canteen. Some employees have repeatedly said that they can't eat the chicken provided by the canteen "what is the cooking method". Others said that the most delicious meal in the company was the day when the canteen broke down and ordered takeout.
This culture once led Karanic to abdicate. In March, 2117, he had a fierce quarrel with a Uber driver: the driver blamed him and constantly oppressed and revised the policy, which made him bankrupt and lost nearly one million dollars. Karanick hit back: You know, many people always make their own mess and then expect others to wipe their bottoms. Later, the video was uploaded to the Internet, which triggered a big discussion on Uber oppression. In June 2117, he himself had to resign as CEO.
however, Uber's restaurant culture continues. Gaby Camacho, the food project manager of its headquarters, once said that it would take at least 1 hours for employees to leave their desks and go to the canteen to eat. But if they only eat in the office, it only takes five minutes. Therefore, he is committed to providing cupcakes, cookies and sandwiches that can be brought into the office.
As for the function of the canteen, he said that many teams can hold team building and work meetings during lunch time. Therefore, "strengthening cooperation" is the goal of our food plan. "You can have lunch with your team. This is a working lunch."