Catering business plan for college students

Introduction: If you want to do catering business, you must have a professional plan, so that the possibility of success is higher. Below I have compiled a catering business plan for college students!

College students catering business plan

First, the industry overview

Next year will be out of the ivory tower, because of the impact of the economic crisis has been their own interest in the catering industry intends to open a cake store after graduation, the cake store has a lot of prospects for development, people's lives are better, the level of consumption is high, the pursuit of quality of life is also high. For the pursuit of quality of life is also high, comprehensive cake store has become a major trend in urban consumption,

Second, the cake store profile

1, the store belongs to the catering industry, the name of the "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2, the store intends to open in the community shopping street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Xiangyang Square, like.

3, the store needs start-up capital of 95,000 yuan.

3, business objectives

As the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, it must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the shopping street and recover the cost in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a well-known brand in the cake market.

Four, market analysis

1, source: the store's target customers: shopping and entertainment in the commercial street of the general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, Xiangyang Square, Red Leaf, Anchor. Therefore, the competition is very big.

V. Business plan

1, first to the neighborhood several cake store "spy intelligence", to find out the different types and sizes of the cost of cake. Understand the business philosophy of all kinds of cake stores and business "tricks".

2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, secretly run over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."

4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5, you can print some advertising flyers to coupons issued in the form of `, in order to achieve the effect of advertising

6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.

7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as Mr. and Miss in public, they will feel very respected.

9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, can enhance the taste, foil the atmosphere, but also to increase the consumer's good sense of the brand.

10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "food hygiene law", which is based on the foundation. The content from Xuzhou convenient network sincerely for your service.

11, the food industry has a special job labor skills requirements: employees must hold a "health certificate".

Six, financial estimates

Start-up assets: about 95,000 yuan

Equipment investment:

1.

2. Facade decoration of about 2,000 yuan (including store decoration and light box).

3. Shelves and counter investment of about 1500 yuan.

4. Employees (2) uniform clothing needs 500 yuan.

5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of appliances to make cakes) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the assessment of the insiders, such a small cake store operation on track, monthly sales of up to 21,000 yuan.

Monthly expenses: $14,033. Rent: the best location in the more densely populated neighborhoods, community shopping streets, and close to small children's lots (such as kindergartens or playgrounds nearby), about 5,000 yuan.

Cost of goods: about 30%, about 5000 yuan. Personnel wages: 10 square meters of small stores need 1 cake master, 1 waiter, salary **** 2000 yuan.

Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.

Seven, risk and constraints analysis

Because the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers.

A project introduction

Background: China's rapid economic development, the improvement of living standards has led to a strong interest in delicious bread, bakeries blossomed all over the country, and in the field of bakery has appeared a number of chain brands, although the competition is fierce, but the ordinary bakery has a lot of weaknesses and weaknesses. Ordinary bakeries still have a lot of weaknesses and defects, so it gives us the opportunity to occupy the market.

Prospects: At present, although there are many bakeries all over the world, however, relative to the developed countries, we still have a long way to go, the baking market has a long-term sustained growth space. And the bread customer base of almost all young and old, everyone loves, the market is huge.

The purpose of the project

Our goal is to open a flagship store first, based on the local market, according to customer demand and comments on the continuous improvement, and then on this basis, gradually in the local development of directly-managed stores, and finally set up a company, in the form of a combination of directly-managed and chain of franchises to bakery throughout the country and even around the world, to establish a local bakery belonging to the Chinese people's own local bakery. The company's main goal is to create a local bakery brand that belongs to the Chinese people themselves.

Three main products

We mainly deal with bread, desserts, pastries, fine beverages, etc. On this basis, we will join hands with scientific research institutions and schools to develop new healthy and tasty food suitable for common people based on the characteristic foods and specialties of different places.

Four, service plan

1, safety, in the field of food, safety is the most relevant topic, so we will certainly use the safest, healthy ingredients.

2, convenient, we have to improve our own services and processes according to customer demand, and strive to make as many customers feel convenient.

3, respect, for the customer, no matter who, we must respect, so that customers feel that we attach importance to them, enhance the sense of trust.

4, innovation, in the people's tastes and requirements of today's more and more high, do not innovate means being eliminated by the market, so we unite scientific research institutions to constantly develop new products and flavors to meet customer requirements.

V. Competitive analysis

The current market shortcomings of the bakery:

1, in addition to some of the big brands of bakeries, most other small bakeries are not enough to clean and sanitary, many of the bread is directly placed in the open air outside, and the store, whether it is the walls or the floor, is not very clean, it is easy to let the customer resentment.

2, material safety is difficult to guarantee, most of the bakeries do not have their own raw material base or reliable food suppliers, so the safety of raw materials is difficult to guarantee.

3, a single product category, monotonous flavor.

4, insufficient advertising, customer awareness is not high.

5, the lack of DIY products, customer participation is not high, it is difficult to adapt to the DIY hot market.

6, lack of specialty products.

Our advantages:

1, warm atmosphere of the store decoration, bright windows and windows, so that customers feel natural and warm, the walls are wallpaper and DIY stickers, so it is both clean and interesting, whether it is decoration or service, we can make customers feel at home.

2, we intend to next year for the more important raw materials, and people to cooperate with the establishment of their own base, to protect the safety of ingredients and channel supply.

3, with the cooperation of scientific research institutions and many units, you can develop flavors of many different single products to meet the needs of different customers, and launch their own unique main products.

4, with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, not only to promote their own, but also to let the customer feel happy, and enhance brand awareness.

5, the current market is far from saturated, for the weak competitors in the market, our entry will accelerate the market reshuffle, enhance the overall level of the industry, the market outlook is very broad.

Six, marketing strategy

1, price strategy: for the cost of the product measurement, reasonable pricing.

2, product strategy: push the envelope, according to the needs of different consumers, to develop products such as low-fat bread, nutritious bread, low-sugar bread, etc., to meet the needs of different tastes and different groups of consumers.

3, packaging strategy: a fresh style, giving buyers a good buying experience.

4, promotional strategy: holiday store celebrations and other promotional activities to improve the store's visibility and reputation.

5, takeaway strategy: free delivery within 3 kilometers, while working with units or organizations to develop resellers.

6, membership strategy: open the membership card system, members have discounts, give members a little discount will make customers feel sweet, increase the purchase rate, increase brand awareness.

Seven, investment and revenue analysis

Funding requirements: funds to a single store.

1, store rent: 30,000 yuan / year (30 square meters).

2, decoration: 10,000 yuan.

3, equipment: 20,000 yuan.

4, documents and licenses: about 2,000 yuan.

5, wages: 1 store manager 30,000 yuan per year; 3 shopkeepers **** 60,000 yuan per year, a total of 90,000 yuan / year.

Decoration and equipment, etc. is a one-time investment, so not included in the annual cost, a rough estimate of the annual fixed costs of about 120,000 yuan.

Income analysis: according to the flagship store's current sales, the average daily sales of about 1,000 yuan, monthly sales of 30,000 yuan, annual sales of 360,000 yuan.

Benefit analysis: 360,000 yuan revenue minus fixed costs of 120,000 yuan, annual net income of 240,000 yuan, due to the relatively high profit margins in the bread industry, after deducting the cost of raw materials for bread, the annual profit of a single store can basically exceed 100,000 yuan.

Eight, risk and precautionary measures

Risks:

1, competitors open for many years, there is a certain fixed consumer base.

2, cakes and other products belong to the high-calorie, female today's diet when the aesthetic concept of women in conflict.

3, although the development of the economy so that people have a greater demand for bread, but other food products are also constantly developing, the popular choice of more room.

4, the new store just opened, brand awareness is not high.

Precautionary measures:

1, in response to the competitors' questions, I believe that the store with reasonable prices and better service, will be able to win the favor of consumers, coupled with the support of our activities, enough to win the patronage of more customers.

2, for women who love beauty, we have developed and launched a low-fat bread and other products; for customers who want to be healthy, we have developed and launched a nutritional bread; for the elderly, we have developed and launched a low-sugar bread. For different customer groups, we have developed and launched a number of single product, try to meet the needs of different consumers.

3, although people buy more and more food choices, but the importance of bread is still the same, and we have developed a functional food such as breakfast bread and afternoon tea meals, as much as possible, so that our bread and desserts into people's daily lives, into an indispensable part of the people.

4, the opening of the new store we have prepared a lot of activities: such as DIY cake contest; DIY chocolate puzzle; new store opening promotions, etc., I believe that with the increase in activities and the opening of other branches, our brand will continue to strengthen the influence.

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