To you search a little reference material, I hope to help you:
Online store process
The first step, the beginning is not online, but in your head.
You need to figure out what kind of store you want to open. In this regard, opening an online store is no different from a traditional store, finding a good market to taste your goods competitive is the cornerstone of success.
The second step, choose to open a store platform or website.
You need to choose a website that provides a platform for personal stores and register as a user. This step is important.
Most websites will require registration with a valid document such as your real name and ID. Popularity and whether or not there is a fee, as well as the fees charged, are important indicators when choosing a website. Many platforms now offer free store opening services, which can save you a lot of gold.
The third step is to apply to the website to open a store.
You need to fill in the details of the classification of the goods offered by your store, for example, if you sell fashion watches, then it should be categorized in the "jewelry, watches, glasses" in the "watches" category, in order to let your target users can accurately find you. Then you need to come up with an eye-catching name for your store. Which store users click on in the list depends more on whether the name is appealing or not. There are online stores that display personal details that should be filled out truthfully to increase trust.
The fourth step is to buy goods.
You can buy goods from channels and platforms you are familiar with, controlling costs and low prices are key.
The fifth step, log in the product
You need to fill in the name, origin, location, nature, appearance, quantity, transaction mode, transaction time limit and other information of each item on the website, preferably with the picture of the item. The name should be as comprehensive as possible, highlighting the benefits, as only the name will show up on the list when someone searches for that type of item. In order to increase the attractiveness, the quality of the pictures should be as good as possible, the description should also be as detailed as possible, and if it needs to be mailed, it is better to declare who is responsible for the postage.
Another very important thing to do when logging in is to set the price. Usually the website will provide a starting price, a reserve price, a one-bite price and other items to be set by the seller. Let's say the seller is selling a dress that costs $100 to enter and intends to sell it for $150. If it is a traditional store owner, just mark the price of $150 first, and then lower the price a little bit if it does not sell. But online bidding is different, the seller first set a starting price, the buyer from then on up to bid. The lower the starting price the more interest buyers, some sellers set 1 yuan to start auction, is a good way to attract attention.
But a low starting price runs the risk of a low final price, so it's best to set a reserve price at the same time, such as $105, to ensure that the item won't be bought below cost. Another disadvantage of starting too low is that it may imply that you are willing to sell the item at a very low price, thus causing the bidding to languish at a very low price point. If the seller feels that waiting too long for the bidding to finish is too long, they can set a one-bite price, and as soon as a buyer is willing to pay that price, the item is sold immediately, with the disadvantage that if several buyers are interested, it is unlikely that they will be able to prop up the price. Sellers should utilize these settings according to their specific situation.
Sixth step, marketing and promotion.
In order to enhance the popularity of their own stores, in the early days of the store, should be appropriate marketing and promotion, but only limited to the network is not enough, to online and offline a variety of channels together to promote. For example, the purchase of website traffic on the page of the "popular products recommended" position, will be categorized on the list of product names bold, increase the picture to attract attention. You can also utilize advertisements that don't cost anything, such as exchanging links with other stores and websites.
Seventh step, the sale of services
Customers in the decision to buy, it is likely to need a lot of information that you have not provided, they will always be online, you should be timely and patient response. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as mailboxes and telephone numbers, in order to prevent sellers from making private transactions to avoid transaction fees, or they will be penalized.
The eighth step, the transaction
After the transaction, the site will notify the two sides of the contact information, according to the agreed upon way of trading, you can choose to meet the transaction, but also by remittance, mail transactions, but should be as soon as possible, so as to avoid the other party to doubt your credit. Whether to provide other after-sales service, also depending on the two sides of the prior agreement.
The ninth step, evaluation or complaint
Credit is a very important factor in online transactions, in order to *** with the construction of a credit environment, if the transaction is satisfactory, it is best to give each other a good review, and good service to obtain each other's praise. If the transaction fails, you should give a bad review, or complain to the site to minimize losses and warn others. If the other party complains, it should be dealt with as soon as possible so as not to leave a stain on your credit.
The tenth step, after-sales service
This point does not need to be said, perfect and considerate after-sales service is a very important bargaining chip to keep the business enduring, different from the customer to keep in touch with the customer, do a good job of customer management.
Online store business mode:
If you are considering to open a store online, you should choose a suitable business mode for yourself according to the actual situation of individuals. There are three main ways to run an online store:
1) The combination of an online store and an offline store. This kind of online store because of the support of offline stores, in the price of goods, sales skills are higher, but also easy to obtain the recognition and trust of consumers.
2) Full-time operation of online stores. Operators put all their energy into the operation of the site, the online store as their full-time work, the income of the online store as the main source of personal income.
3) Part-time operation of online stores. Operators will operate online stores as their side business, for example, many school students now use their spare time to operate online stores. There are also some working people who utilize the convenience of their work to open online stores to increase their source of income.
Products
Choose the right product to catch the big fish
To open a store online, first of all, there should be suitable for sales through the network of goods, not all suitable for online sales of goods are suitable for individuals to open a store sales. The author through the three major competitive strategy to help you choose a good product.
The scarcity of goods is expensive, the choice of goods must not be able to choose those goods that can be bought everywhere, those goods can be bought everywhere, why buyers have to come to buy your, you add postage, certainly more expensive than elsewhere. Even if you can sell them, you won't make any money. You need to find some rare goods, so that the natural people spend a lot of money to buy your goods. Here also applies the competitive strategy of differentiation.
The second is to use regional price differences to make money. Many commodities in different areas, the price difference is a lot, such as electrical appliances, Guangdong and other coastal cities to be much cheaper than inland, and collectibles in the ancient capital cities (Beijing, Xi'an, Luoyang) and much cheaper than the coast, so you have to focus on their own side to find their own side of the abundance of commodities that are not available elsewhere, so that you can sell a good price! This is where the cost leadership strategy comes into play.
Do not do raw, try not to get involved in you are not familiar with, if you:love handmade, love cross-stitch, love hand-painted, love creative things, may wish to open a related DIY store. Specialty stores are popular everywhere you go. It's easy to attract people because there are fewer specialty things. If you:are very good at photography and love digital products, whether you have a physical store or not, you can try in this area. The most important thing is to try to become an expert in this field. Take the initiative to answer members' questions and provide them with knowledge about the goods you sell. Over time, the word of mouth effect will be so good that when people think of shopping in this area, they will think of you first. In short, everyone has their own specialty. At any time, it is important to learn to maximize their own strengths, do not take their own shortcomings to spell the strengths of others. Here too the relative innovation strategy of specialization is applied.
According to the advice of industry insiders, through the breakdown of the products sold online found that the goods suitable for online store sales generally have the following characteristics:
1) smaller size: mainly to facilitate transportation, reduce the cost of transportation.
2) Higher added value: single items with a value lower than the shipping cost are not suitable for online sales.
3) with uniqueness or fashion: online stores sell good goods are often unique or very fashionable.
4) Reasonable price: If it was available offline for the same price, no one would buy it online.
5) through the website to understand can stimulate the viewer's desire to buy: if this commodity must be seen in person to achieve the trust required to buy, then it is not suitable for online store sales.
6) not available offline, only online can be bought, such as foreign trade order products or directly from abroad to bring back the product.
When you choose a class or a number of products, we must begin to understand the customers and opponents of the market research to determine whether your choice is correct, because most of the time your choice is based on your own experience or asymmetric information to judge the ground, the judgment is often wrong, and ultimately can lead to the failure of your business. For online store for such a small business behavior, we provide some basic market research methods:
1, you can put your ideas or samples to listen to relatives or friends around the opinion, because many of them may be your potential customers, you can also ask some industry professionals and experts, listen to their views. This survey process do not have the idea that some people will not be online, then he is not my customers, I do not have to investigate him, this idea is wrong, because the online store is just a marketing channel, not that no one wants the product, put online there are people who want to have, only offline people want to have the product, put it on the Internet, the cost-effective to sell out.
2, you can go online to see if there are other people's online stores have such products for sale, if there is, that explains the market for such products, but such a market is not your market, this time we have to look at your products have no competitive advantage, if it is the same brand on the main look at the price there is no advantage, if it is a different brand at this time we have to look at your brand's influence and the product of the degree of Cost-effective. If not, this time you have to do offline survey, if you can form a certain purchase market, then we have to congratulate you, you open a store on the Internet has no one you have a good thing, which has formed a differentiated competition, the formation of your core competitiveness. Maybe the price is a little higher, there will also be people who will be overpowered.
At the same time online store to also pay attention to comply with national laws and regulations, do not sell
1) laws and regulations prohibit or restrict the sale of goods, such as weapons and ammunition, control knives, cultural relics, obscene goods, drugs.
2) Counterfeit and shoddy goods.
3) Other commodities that are not suitable for online sales, such as medical equipment, medicines, stocks, bonds and mortgages, stolen goods, smuggled goods or goods obtained from other illegal sources.
4) Commodities in which the user does not have ownership or dominion.
How to find the source
How to find the source of goods suitable for their own business is the most concerned about all the online store entrepreneurs, but also the sign of the online business action, but also related to the success of the online business, the author combined with their own personal experience and the insights of all the sellers online, sorted out the following seven sources of goods.
1, wholesale market goods.
This is the most common channel of purchase, if your small store is operating clothing, then you can go around some of the large service wholesale market goods, goods in the wholesale market need to have a strong bargaining power, and strive to minimize the wholesale price, at the same time to establish a good relationship with the wholesalers, in the exchange of goods with the wholesalers to make it clear to avoid disputes in the future.
2, the manufacturer's sources:
Formal manufacturers have sufficient supplies, a better attitude, if long-term cooperation, generally can strive to lagging change. But in general, the manufacturers of the starting batch is higher, not suitable for small wholesale customers. If you have enough money reserves, and will not be in danger of pressure goods or not afraid of pressure goods, then go to the manufacturers to buy goods.
3, large wholesalers:
Generally with Baidu, GOOGLE can find a lot. They are generally supplied directly by the manufacturer, the supply is more stable. The shortcomings are because they have made a big, more orders, the service is inevitable sometimes can not keep up. And they generally have a fixed repeat business, not afraid of no wholesaler, you can hardly negotiate with them, unless you order more often, become one of his big customers, there may be special discounts or offers. And the worst thing is that their shipping speed and exchange attitude is often poor. It's understandable that shipping is slower with more orders, as long as we order a little ahead of time it can be fixed. The real problem lies in the exchanges. Sometimes it is inevitable to receive something defective, especially jewelry. So we need to do a good job of communicating and negotiating in advance.
4, just started wholesalers:
This kind of wholesalers because just started, no fixed wholesale customers, no visibility. In order to fight for customers, their starting batch size is small, the price is generally not higher than even some goods will be lower than the big wholesalers. You can also be in accordance with your experience of goods and their conditions, such as price and exchange of goods and other issues. It's okay if they don't agree with your conditions, but maybe they do, or you can reach an intermediate agreement. And in order to get repeat customers, their after-sales service is generally better. The downside is that because it's a new wholesaler, people need to get a good idea of their integrity. You can go to the message boards to see what others say about them, or you can ask them to issue their own credentials.
5, focus on foreign trade products or OEM products.
At present, many factories in foreign trade orders outside of the remaining products or OEM production for some well-known brands outside of some of the remaining products will be dealt with, the price is usually very low, usually for the normal price of 2-4% off, which is a good source of goods.
6, buy inventory backlog or clearance products.
Because of the rush to deal with, the price of such goods is usually extremely low, if you have enough Kan price ability, you can use a very low price to eat, however, turn to the online sales, the use of online sales advantage, the use of geographic or space-time difference in the price of obtaining enough profit. So, you need to go around the market often and keep a close eye on the market changes.
7, looking for special channels of purchase.
For example, if you have relatives or friends in Hong Kong or abroad, you can be helped by them to get in some goods that you can't see in the domestic market, or some lower-priced goods. If you are in a place like Shenzhen Zhuhai, you can even get a pass and go out on your own to buy goods in Hong Kong and Macau.
In the above stocking channels, for small business sellers, the latter three are more suitable for some, but to find such a stocking channel is more difficult, need to sellers with more time, pay close attention. Online store, the purchase of goods is a very important part of the process, regardless of the channel to find sources of goods, low prices is the key factor, to find a good and inexpensive sources of goods, your online store will have the cornerstone of success.
Opening
How to choose a platform
Women are afraid of marrying the wrong man, men are afraid of choosing the wrong line, as a friend of the online store entrepreneurship, to choose what kind of platform, with their own opening costs related to their own sales results also have a certain impact on their own, if you choose a platform to open a store, depending on the stage of the current you are in the online entrepreneurship, and at the same time, you have to be a variety of ways online shop cost-effective. Way to open a store online cost-effective analysis and comparison, so that you can choose the right platform for you. I will be on the main three online store platform form of comparative analysis:
Large site store
1) professional C2C auction sites.
2) can register individual seller members of the comprehensive shopping site.
3) Single shopping sites where you can register individual seller members.
Personalized online store start:
Construction of an independent online store construction of an independent online store refers to the operator in accordance with their own business of the goods, their own or entrusted to others to design a Web site, an independent online store usually have an item-level domain name as a Web site, not dependent on a large shopping site, relying entirely on the operator through the online or offline publicity to attract visitors to their own Web site, to complete their own Web site, and the independent online store. It relies entirely on the operator to attract visitors to their website through online or offline promotion to complete the final sale. The main types include personalized online stores and self-service online stores.
The completely personalized online store is actually a new website designed by including five aspects, domain name registration, space rental, web page design, program development and website promotion. Because it is completely independent of the development, personalized online store style, content can be completely based on the operator's thinking to design, and do not have to be as large as the website provided in the online store need to be limited to a specific module, and the uploading of online store merchandise and operation of the operation of the completely by the operation of their own arrangements, in addition to pay for website design and promotion costs, do not need to pay the online transaction fees, commodity logging fees, and other costs. Of course, a personalized online store can only gain the attention of viewers and achieve final merchandise transactions through a variety of other website promotion methods. Personalized online stores often cannot immediately gain the trust of viewers due to the need to independently prove the seller's own credit.
Self-help online store:
Self-help online store is mainly a self-help website template to establish their own online store, is also a kind of independent online store, just compared to the personalized online store, the content of the store modular, store content can only be selected in a determined mode, usually lower prices, the application of the site is good, but the style of the store is not up to the standard of the personalized online store. Can not reach the standard of personalized online store.
Self-service online store is simple to operate, the specific application is the same as the personalized online store. There are many web-based companies that offer self-service web sites, and the price is usually between a few hundred and a thousand dollars.
One, psychological preparation
You may feel that there is nothing to prepare for the psychological, in fact, with adequate psychological preparation, you can open the store after the emergence of the problem can be well resolved.
The first thing is to understand the hardships of online trading. I met a lot of newbies, they all think it is very simple to do business on Taobao, crossing their legs at home and waiting to collect money on the line. In fact, it is not, Taobao, there are many sellers open store for several months without business. And Taobao is highly competitive, there are hundreds of stores open every day, and can stand firm sellers are not many (according to last month's statistics, 60% of sellers are 3 hearts below). So be prepared to lose money.
The second is to fully understand the psychology of buyers. Frequent Taobao forum friends will know, there are many sellers have encountered a headache buyers. In fact, is it really a bad buyer? They just want to buy the best DD at the lowest price, what's wrong with that? To learn to stand in the other people's point of view to think, from the beginning of the store to people-oriented, seriously treat every buyer, so that your store will have the "money" way.
Additionally, it is necessary to have patience, love and responsibility. Before you open the store you have to ask yourself, you have these three hearts? If you are not sure of yourself, do not easily try. Because, buyers will buy you something before the root of the problem, this time you must not be too annoying, who buy things shall not ask clearly ah? We sellers have to try to explain the properties of your things to customers. And love is also a must. If you can make the whole transaction to become humane, so that customers feel your heart, thoughtfulness and respect, still afraid of no good reviews and repeat business? The last is responsibility, this is everyone knows, I will not say more here.
Two, material preparation
Many friends asked me, open store money I need to prepare some things in the end? Now I will tell you one by one.
1, ID card: this is the certification is necessary. I want to remind all newbies is that the certification must be used to scan the original ID card Oh ~!
2, computer: you must say, this is not nonsense? I want to say is, do not operate the transaction in the Internet cafe, that is very dangerous, I have a friend's account was stolen, paypal in the thousands of dollars are gone. And now on Taobao to pluck a notebook as long as 4000 yuan oh ~!
3, online banking: Now buyers on Taobao have to pay with Alipay to rest assured. Why don't you apply for online banking to sign up for an Alipay account, so that the transaction details are clear, we are trading also assured that ah ~!
4, digital camera: We all know that the network transactions, buyers are looking at the picture shopping, to sell your stuff, good pictures are very important. This is a lot of photography posts have repeatedly emphasized.
Now the preliminary work is almost done, let's go to the goods ~!
Three, into the goods ready
In the online business of the big sellers are generally through two channels of goods: (if you just want to play the ticket, then there is no need to focus on this very much, skip this part of the down to see it ~!)
1, no spot network agent: that is, you and the manufacturer or the higher level of the agent agreed, you upload their pictures, sell their things, and so have customers to buy, you then ask them to help you send, you eat the difference in the middle of the price. This kind of belongs to the empty gloves, because you do not see the goods with your own eyes, you can not guarantee the quality, and after-sales is also more difficult to do. However, if you have a good manufacturer or superior agent to do the backing is much better.
This way is suitable for less money, just start a small seller to do, after all, the risk is relatively small.
2, agent manufacturers and stock: that is, and manufacturers to talk about the agent, and stock in your home, and manufacturers to talk about returns and after-sales service. This kind of do let buyers feel much more at ease. Strongly recommended ~! I myself is this way ~!
This approach requires a certain amount of start-up capital, but also requires your vision and boldness ~! It's best to establish a friendship with the manufacturer to waive the agency fee!
I have a post about negotiating with manufacturers in the works, and I'll be with you soon ~!
Meanwhile, before you talk to manufacturers to do some understanding:
1, understand the market: you first need to know what is best for you to sell. Digital is good to sell but you need to know the relevant knowledge and to have a certain amount of money; women's products to be able to say different things for different customers, that is, eloquence to be good; the more you are familiar with the better.
2, goods than 300: you have to go to several manufacturers, fully understand the quality of their products, prices and after-sales service there is no advantage, only with these advantages, you can stand out in the fierce competition ~
3, understand the relevant laws: you and others to contract, if there is no knowledge of the relevant laws is likely to be cheated. (Taobao sellers encountered a lot of scammers .
The general idea is to sell what you are familiar with, affordable, good quality, good after-sales stuff, treat the agency contract must not be sloppy ~!
Next, after uploading 10 babies, you can have a store of your own. （
I'm back to write again, so I hope you don't mind.
Opened the store to pay attention to the following three points:
1, the price should be appropriate: too expensive no one to buy, and the most important thing for newcomers is popularity, the beginning of the time do not always want to make money.
2, store decoration: including store logo, signature block, baby templates, bulletin boards, counters, baby categories, store music and so on. Personally, I think the store decoration should be unified, to meet your overall style, but also not too much, too luxurious decoration will only reduce the speed of browsing your store page. So think twice before decorating.
3, publicity: to more to the forum to post back, do not do naked advertising, to sincerely communicate with everyone. At the same time to remind everyone not to send ads, so not only will not improve the popularity, but will let everyone on your impression is not good, seriously do a good job of every business is the hard way ah ~!
Finally, I hope you come up with your own sincerity to treat every customer (including those who just ask), your efforts will not be in vain. From now on, don't complain, don't wait and see. Believe, our tomorrow will be better ~!