In recent years, rural tourism has been developing continuously, which has played a significant role in promoting poverty alleviation, retaining rural population and improving human settlements. However, at the same time, some local rural tourism projects follow the trend, due to improper early planning, lack of operational and management personnel and other factors, there are phenomena such as one village at a time and uneven service level, which can not attract passengers, waste resources and dampen the enthusiasm of local villagers.

experts and people in the industry suggest that the development of rural tourism requires not only hard work, but also reasonable guidance and scientific planning by relevant departments, and more support in infrastructure construction and employee training to help the sustainable development of rural tourism.

rural tourism has become one of the pillar industries to enrich the people

In recent years, the infrastructure such as rural water, roads, electricity and internet has been continuously improved, which has provided a solid foundation for the development of rural tourism in underdeveloped areas, and the number and popularity of farmhouse music have continued to rise.

according to the survey data, there are more than 194,111 domestic enterprises with the name or business scope of "Nongjiale", of which over 111,111 enterprises were established within five years, and more than 75% of them are individual industrial and commercial households. According to Wu Bi, president of Rural Tourism and B&B Development Branch of Guizhou Tourism Association, there are currently more than 11,111 B&B inns in Guizhou, and more than 3,511 natural villages are developing rural tourism.

The uncertainties caused by the epidemic also make farmhouse music a popular choice for short-distance travel. According to the data of Chongqing Nongjiale and Rural Tourism Association, during the National Day holiday this year, the number of tourists in the rural tourism industry in the city reached 21.73 million, a year-on-year increase of 11.2%; Comprehensive income reached 3.375 billion yuan, a year-on-year increase of 13.2%.

rural tourism has become a new pillar industry for enriching people in some areas.

Houping Township, Wulong District, Chongqing used to be a poverty-stricken township. With the deepening of poverty alleviation, the local infrastructure has been continuously improved. With the help of the advantages of mountainous areas, Houping Township has vigorously developed the mountain summer vacation tour, receiving more than 21,111 tourists every year, and the supply of agricultural products is in short supply, driving the average household income to increase by 1,511 yuan.

the development of rural tourism has also promoted the improvement of rural human settlements. Yongxin Village, Liu Quan Township, Hongsibao District, wuzhong City, Ningxia, is an immigrant village. Once, villagers piled up, put them in disorder and built them in disorder. Since the independent development of rural tourism in 2117, the living environment of Yongxin Village has been continuously improved, and now the roads are smooth and shaded, and with the financial support, the sewage pipe network has been built. Last year, the income of farmhouse music in the village was nearly 711,111 yuan.

in addition, the development of rural tourism has played an important role in inheriting and promoting folk culture and attracting talents to return to the countryside.

the rural tourism industry is also constantly upgrading. Some rural tourism practitioners in Beijing said that with farmers as the main body and extensive participation of social capital, rural tourism has developed from sporadic to cluster, from farmhouse music and fisherman music to agricultural carnival and agricultural theme park, and has become a big industry that integrates primary and secondary industries with production, life and ecology.

There are hidden worries about "a thousand villages on one side"

In some areas, the development of rural tourism follows the trend rashly, resulting in a thousand villages on the other side, which makes it difficult to attract tourists, and huge funds are "wasted"; Some farmhouses are vulnerable to natural factors such as seasons and are fragile; Some farmhouses also face problems such as imperfect infrastructure, poor villagers' awareness and ability to serve, and lack of professional operation and management talents.

there are many reasons for these situations.

-lack of reasonable planning and rash investment in the early stage led to serious homogenization competition and single business content. The development of rural tourism in many areas is relatively extensive, and the main attractions are planting flowers and plants and building observation decks. The service is limited to providing catering accommodation, chess and karaoke, which is not only unattractive, but also easy to form bad competition among farmers.

During the National Day holiday, many districts and counties in Chongqing, such as Youyang, Wulong, Shapingba, have launched rural tourism with the characteristics of pink and ragweed, but some tourists said that this kind of "net safflower" is not attractive after seeing it once. Many ancient towns also lack the exploration of local characteristic culture, which is full of snacks and handicraft shops all over the country. The business atmosphere is too strong, so it is difficult for tourists to find homesickness.

"guests generally report that there are too few scenic spots and facilities around the farmhouse." Zhao Benlin, a villager from Anjing Village, Shuanglong Town, Wushan County, Chongqing, said that the selling points of traditional farmhouses are mainly farm dishes, seasonal picking and playing mahjong, but now guests still have diversified needs such as fishing, camping and research.

—— Farmhouses in some areas are easily influenced by geographical location, seasons and other factors. Nanji Township, a newly-built area in Jiangxi Province, is located in Nanji Wetland National Nature Reserve of Poyang Lake. Every autumn, tens of thousands of wintering migratory birds come here to live, attracting tourists to see the lake and watch birds. Wan Hui, deputy secretary of the Party Committee of Nanji Township, said that a few years ago, in order to guide fishermen to switch industries and develop eco-tourism, the township government organized fishermen to go out to visit and study, and subsidized funds for each household. At one time, there were more than 61 farmhouses in the township, and tourism became one of the main industries in the township.

During the National Day holiday this year, only a few farmhouses in Nanjishan Township were still open. Wan, the head of Xiangyang Restaurant, who has been in business for many years, visited China and said that it used to be more than 51,111 yuan per year by eating tourist meals, but now it is difficult to make a living.

Rural tourism in mountainous areas in southern Ningxia is also seriously affected by seasons. The natural scenery in summer is fascinating, and tourists are full and it is hard to find a bed. In winter, the vegetation withers, the climate is cold, and the door is cold.

In addition, some farmhouses lack standardization, low service quality and poor infrastructure. Farmhouses are often scattered and small, lacking corresponding industry norms, villagers without professional training, lack of service awareness and ability, some rural infrastructure facilities are not perfect, and even there are security risks.

a certain place in Ningxia relies on the ruins of the ancient Great Wall to develop farmhouse music. Although there are more than 21 households involved, only one family with neat and beautiful appearance has more tourists. Some tourists have reported that the sanitary conditions and service level of other homes make people feel uncertain. Due to the special geographical location of farmhouse music, market supervision is difficult to be put in place, and the service level is uneven. Some farmers sit on the ground and start at a price.