MBO management by objectives

Let's look at the first management by objectives tool-MBO. The person who put forward MBO management method is Peter Drucker, a famous American management master and the father of modern management. He put forward a very good concept, that is, white-collar workers should be treated differently from service workers. White-collar workers are engaged in knowledge-based, complex and innovative positions. You only need to tell them what you want, and they will give you what you want. As for the labor employees, they are all engaged in simple and repetitive work, and their management methods should be different from those of white-collar employees. Therefore, they put forward MBO management by objectives, which was a great management concept in the 1951s. MBO management by objectives is also the pioneer of modern management by objectives science, and this concept has influenced performance management and performance appraisal in the coming decades. But at this time, the target management method is still relatively simple.

KPI appeared at about the same time after smart, the key performance indicator of KPI. Therefore, in the United States, the peak of assessment was in the 1981s. At that time, everyone used KPI for assessment. At that time, it was very adaptable, and repetitive work was the main part, and then it was cited by domestic enterprises. However, when it was used now, people gradually became uncomfortable, because the current changes were too rapid, and they were increasingly inclined to knowledge-based and innovative teams. ?

BSC balanced scorecard

In the 1991s, a new tool, the balanced scorecard, appeared, which is also a strategic management tool. It manages objectives through the model of strategic map, scorecard and action plan, but this tool is a bit difficult to implement, especially when designing the company's strategic map. Let's have a brief understanding.

OKR goal and key result method

Finally, the OKR working method that we are going to learn next, which actually appeared earlier than SMART, and was designed by Intel during its strategic transformation. Intel CEO Grove was also called the father of OKR, but it was not called OKR at that time, and it was not widely used. In 1999, Google quoted OKR, and it developed rapidly before it was gradually discovered and recognized. ?

this is an evolution of all tools in the science of management by objectives, and KPI, which we are familiar with, is also one of them. It is a key performance indicator in the work, and the goal is decomposed in quantitative way to carry out assessment. It is a performance appraisal tool or a bonus tool in the process of application. ?

judging from the time, you can understand that the tools that appear later are the iterations of the previous tools, so it is easier for you to understand that OKR is the iterations of all the previous tools, and all the advantages are included. So OKR does not appear out of thin air, but develops iteratively, just like saas software.

So, from the time dimension, OKR can be said to be the most foreword management method in the management by objectives science. Our enterprise is developing and the market environment is changing, so we should also pursue more efficient management methods. At this time, OKR naturally becomes the best choice. If you choose OKR management, you can have a look at Tita OKR software.