The following are six reference standards for designers or customers to judge the quality of a LOGO.
1
LOGO should be big and beautiful: a magnified logo appears on outdoor billboards, which must be clear to everyone. This is the basic principle of clear logo recognition.
2
LOGO should look good when it is small: it appears on clear film, smaller than the thumb, so design a logo, please try it with a diameter of two centimeters, and it will look good when it is reduced.
three
LOGO should look good in black and white: when you fax company documents, the logo color will become black and white, and your logo should look as clear as Nike and Mac after the worst copying and photocopying methods.
four
LOGO is easy to draw: you can easily draw Nike's hook and McDonald's M with a pen, which shows that your LOGO is easy to remember.
five
LOGO stands for enterprise spirit: Many enterprises span different fields, and real estate, insurance and food all belong to the same group, so LOGO stands for enterprise spirit, rather than drawing all the business projects of the enterprise.
six
Logo has a wide range of applications: LOGO can be placed on different materials such as cowhide, metal, ceramics, plastics, etc. LOGO must be easy to copy in special materials.