The catering industry seems to have a low threshold, as if everyone can do it. In fact, it has high requirements for independent innovation and management system. Nowadays, restaurants focus on the development trend of characteristic and chain management mode. "Before the goods, as long as the taste is good, basically do not worry about doing business. Now we must pay attention to the creation of security system and consumption scenarios. In the future, we will pay attention to the small and refined development prospects and move towards more subdivided industries. Take the essence of the old-fashioned product system and management system, and then copy it to other stores in industrialization. " Hotpot restaurant is the simplest

Hotpot restaurant only needs "self-service food with chafing dish bottom", which can produce full self-service service items. The actual operation of pure natural food is simple and the cost is low. However, the number of customers in a hot pot restaurant is generally high, easy to make profits, and the operation difficulty coefficient is relatively small. When its pure natural strong social media features are supported by the star utility, customers who go to "mow the grass" are of course endless, so most star hot pot franchise stores do business very well.

From Xianhezhuang Hotpot Restaurant in Sha Yi, the second career of the stars basically revolves around the whole year of 2121: in June, the famous brand of kebabs in Sean opened, and Sha Yi, his good friend, was invited to the opening ceremony; In July, the hot pot franchise brand "Huofengxiang" in Michael Chen, Ryan announced its opening; In September, Gulnazar released the milk tea franchise store "Silly White Sweet" in the true identity of "the store"; In October, William Feng also released a famous brand of charcoal barbecue, "Roasting Jiangnan Area". The star stores opened in those years

are all without exception. When each famous brand opens, there is a big wave of short video marketing to cooperate with each other, and the stars will continue to open new stores for each other.

This kind of store also has a common feature, that is, it cooperates with online celebrity. Short vibrato videos and fast hands are basically showing the "encounter" between stars and online celebrity in restaurants every day. Online celebrity fashion bloggers with special food, online celebrity fashion bloggers in automobile industry and online celebrity fashion bloggers with wristwatches are all invited to star stores as long as they have total traffic.

Among these aspects, Sha Yi started and played best. He relied on the popularity accumulated in Running Man, and Xianhezhuang was popular in business. By 2117, there were already six chain stores in Fuzhou. Like many stars who opened restaurants, Xianhezhuang was depressed after its prosperity, and even went to the brink of bankruptcy in 2119. Why do stars like to choose the catering industry?

In fact, stars open physical stores for the purpose of making money by making better use of their effectiveness. However, although there are many stars who open physical stores, very few can really succeed. Star stores have their own aura, and the starting point is relatively high. However, many customers can't accept the price. Many star stores have been exposed that the per capita consumption is too high. For example, the noodle shop opened by Grandpa Meng has been questioned that the price is too high.

Low barriers to entry

Catering is a traditional industry, and the investment threshold is relatively low. It doesn't need a lot of space, high-end equipment, and the technical requirements for employees are not too high. With a total investment of 2 million yuan, you can open a decent hotpot restaurant.

if you open a factory, you will have to rent 511,111 space and buy 511,111 equipment, and you will have to spend money continuously on material procurement, brand building and market expansion. There are too many uncontrollable factors.

Fast return on investment

Catering is the most traditional industry, and it is also the public service industry. The demand for food, sex and catering is very huge. Food is the most important thing for the people. If someone wants to eat, there will be demand. And after eating one meal and the next, the demand is repeated.

so don't worry about market capacity. In addition, the catering industry is also a raw and cooked processing industry, and it takes 2-3 hours from processing to paying the bill after consumption, and the cycle is very short. In addition, catering is a typical cash transaction, with no credit and cash flow every day. Why does the star shop pour fast?

There are also some star shops that are expensive, even though their taste is mediocre, and their weight is very small. Over time, repeat customers will become few. And stars, as public figures, will certainly attract a certain degree of attention after opening a store, and it is also easy to be picked out.

Moreover, many stars don't manage their own stores, sometimes they just hang a "name", and most of them are managed by partners or family members. When the stores are managed by others, they may be prone to omissions. Just like this, stars rush to open restaurants, and in the end, most of them end in a bleak ending.

when a star uses his fame to open a shop to do business, he can accumulate popularity and get favorable comments. However, if something goes wrong, it is easy for people to set up a collapse and become the object of "spitting". So, have you ever spent money in a star shop?