1. Buck-toothed girls also have spring

Many people said that my teeth were buck-toothed in junior high school, didn't they? I believe that my teeth have been very good since I was a child. They are strong, bright and white, and they taste delicious. Everyone says that this child's teeth are really white. Well, I like it myself.

But more and more people say that my teeth are buckteeth, especially when I laugh. At first, I thought there was nothing wrong with a girl having buckteeth. As long as she persisted in her dreams and worked hard, she was still full of confidence and yearning for herself. What about buckteeth? Compared with a better life, buckteeth are nothing, not to mention I am not. But this idea soon changed.

It was just when I went to college, just in time for SARS. Because of the closure of the school, the students did nothing at school every day, which created an objective hotbed for love. The sisters who slept together all received love letters or started dating, and I was the only one who was in a daze there.

I've been thinking, am I a beauty? But why doesn't anyone pursue me? So I secretly told this question to my best sister. My best sister said, "In fact, I have always been embarrassed to say, why don't you get your teeth fixed? Who dares to like you as a buck-toothed girl now?" I asked her, "What happened to Buckteeth? Isn't buck teeth cute? " She gave me a hopeless reply and left.

but I'm still not convinced. I don't feel anything wrong with buckteeth. So I went on doing nothing until my senior year, and I still didn't receive a love letter.

Seeing that my sisters all have boyfriends, I am the stupidest person every day. I go to the study hall alone, and I am the first one to go back to the dormitory. When they are discussing the love story, I am the only one who can't get along.

I don't think I can do this. If I don't receive the love letter, I will take the initiative. It's no big deal. On a dark and windy night, I expressed my love to a boy who has been in my heart for a long time. He is a very shy boy. After hearing my confession, he quietly said, "In fact, you are pretty, but just don't laugh. A smile will scare you to death. If it weren't for your buck teeth, I would have chased you, so ..."

It looks awkward. (Oral clinic advertisement)

2. Doctors don't understand patients' hearts

In the intensive care unit of the hospital, nurses are making rounds. A patient who was unable to move suddenly blinked several times, and the female nurse quickly called the doctor for consultation. When the doctors and nurses gathered around the patient's bed, his fingers moved slightly again, as if to express something. The doctor quickly handed the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff stood just blocked the patient's view of watching TV, so he asked everyone to get out of the way and not to disturb him watching the program of European Sports Station. (TV advertisement)?

3. Confessions of a Widow

When I was 28 years old, I thought I would probably never get married in this life. I am too tall, and the wrong hands and legs often get in my way. Clothes on me have never looked as good as those on other girls. It seems impossible for a flower escort to come and take me on his white horse.

but I finally have a man to accompany me. Loving villette is not the sophisticated lover you dreamed of at the age of 16, but a shy and clumsy person who will be at a loss.

he took a fancy to the advantages I didn't know. I'm just beginning to feel that my life is not worth living. Actually, we were both. Soon, we are in harmony with each other, and if we are not together, we will feel quietly lost. So we think this may be the kind of love story written in the novel, and we will get married later. It was a day in mid-April, when the flowers of apple trees were in full bloom and the earth was fragrant. That was nearly thirty years ago, and since that day, it has remained the same almost every day.

I can't believe that many years have passed. The years have carried love and I have drunk quietly, just like driving a canoe in a calm river, and you don't feel the movement of the boat. We have never been to Europe, and we haven't even been to California. I don't think we need to go because home is big enough for us.

I wish we could have several children, but we failed to achieve our wish. I'm like Sarah in the Bible, but God didn't give me a miracle. Maybe God wants me to have love. villette is enough.

alas! Ivy died in mid-April two years ago. Quietly, with a smile, just like before he died. The flowers of apple trees are still in full bloom, and the earth is still full of sweet breath. And I quietly lost, want to cry without tears. When my brother came to help me take care of Ivy's affairs, I found that he was so considerate and concerned about me, just as he always did.

I don't have a lot of money in the bank, but I have an insurance policy to take care of all my living expenses for the rest of my life. ? As far as the death of a man whom a woman sincerely loved is concerned, I am as satisfied as other women. (insurance company advertisement)

4. Lower than you think

Late at night, a woman in white was followed by a stranger man. In order to escape, she ran into an unfinished construction site, but strangers followed her closely. It was dark in the construction site, and there was water on the ground. The woman in white stumbled and ran, but the stalker was getting closer and closer. Just as she was about to catch her, suddenly, the stranger's head hit a transverse steel pipe. It turned out that the height of the steel pipe was just at the height of the tracker's forehead. He didn't find it, so he didn't bow his head but walked straight, and he was knocked unconscious at once. The girl finally survived. At this time, the subtitle reads: "The new tariff in swisscom is even lower than you think." (telecom advertisement)

5. How to carry love to the end

At night, on the street of Paris, a young man stood downstairs in a residential building and looked up at the upstairs without saying a word. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items have been thrown down from upstairs and smashed all over the place. It seems that the young man had an unhappy affair with his lover, which led to this "noisy" breakup war. At this time, a white-haired old man came downstairs, and he wanted to stop the behavior upstairs. I was about to sigh at the kindness of the old man when the people upstairs left a photo frame with a photo of the old man and his wife. The camera rolled upstairs, and an old lady stood on the balcony with her hands tucked in. At this time, we realized that it was the old couple who were in conflict. It seems that throwing things out is not the patent of young people. Insurance company tips: Even if you live to 71 years old, anything can happen. (insurance company advertisement)

6. The story of kangaroo

A couple was driving in the hinterland of Australia when it suddenly rained heavily. They found an injured kangaroo lying on the side of the road. They got off the bus and looked closer. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo skipped away. Two young men were about to continue their journey when they found the car keys in the pocket of the raincoat worn by kangaroos. When they were worried about being trapped in the wilderness, the kangaroo in raincoat came back, accompanied by a local native. The native took out the car keys and pointed to the girl to ask for an exchange. The young man nodded and agreed. This makes the girl angry. She looks at her lover angrily. In a short time, the truth came out: all the native wanted was the raincoat worn by the girl. (raincoat advertisement)

7. The road to the enemy is narrow

After a football match ended, two fans of the winning team couldn't restrain their excitement after leaving, and continued to dance and rush to the bus home. They danced and made noise, but suddenly they were too scared to make any noise, because they found that there were still more than a dozen angry strong men sitting in the car. It turns out that these people are supporters of the losing team. It's a narrow road to go. It seems that a conflict is inevitable. At this critical moment, the latter raised a glass to congratulate the former, and when they met, they smiled and disappeared. It turns out that both sides have Fanta soda in their hands, and the reconciliation is because they both support Fanta. (beverage advertisement)

8. Are you qualified to develop children's imagination?

In the classroom of a primary school, a female teacher is taking a painting class. "Today, you can draw whatever you think." The teacher plans to cultivate children's creativity and imagination in a completely open form. As a result, all kinds of insects and animals with unique shapes and colorful colors are on the paper.

However, the teacher found that there was a little boy whose painting style was somewhat abnormal: he used a black brush to blacken all the white paper, one by one, and he was very focused. The other students are all out of school. In the empty classroom, the little boy is still burying his head in black, and the rustle of brushes makes the teachers look at each other. As night fell, under the desk lamp at home, the painting sound of the little boy "rustling" never stopped. Young parents thought that their children were ill and worried.

The doctor asked the little boy what he was drawing, but he didn't have time to answer. He just "rustled" and blacked out one by one ... Finally, the little boy was taken to the hospital. The white-haired old expert was invited out. He was in a wheelchair and consulted with a large group of doctors, but he still couldn't figure it out. In the white ward, the black pieces of paper created by the little boy have been spread all over the floor, but he still shows no sign of "quitting writing" ... < P > The careful female teacher found a box of jigsaw puzzles in the little boy's desk and suddenly realized: Is it that the little boy created a jigsaw puzzle? So, teachers, parents, doctors and nurses worked together to splice pieces of black paper on the floor of the gymnasium. Gradually, a lively and lovely black image appeared in front of people.

No one thought that the little boy created a huge whale, and he kept drawing countless black pictures to spell out his imagined whale. On the whale's huge body, the slogan of the film was played: "How to encourage a child? You must use your imagination. " The advertisement calls on people to support the Children's Development Foundation. (public service advertisement)

Several forms of soft writing:

Although soft writing is ever-changing, it is always the same, and there are mainly the following ways:

Soft writing is suspended

It can also be called questioning. The core is to ask a question and then ask yourself and answer it around this question. For example, "can humans live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on. It is the advantage of this method to arouse topics and concerns by asking questions. However, we must master the temperature, the first question should be attractive, the answer should be in line with common sense, and we should not be trapped by ourselves.

Soft story

By telling a complete story, the product is brought out, so that the "halo effect" and "mystery" of the product give strong hints to consumers' psychology and make sales inevitable. For example, "21 million can't buy the secret recipe", "magic plant insulin" and "Indian secret". Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.

Soft-text emotional style

Emotion has always been an important medium of advertising. Soft-text emotional expression, because of its large amount of information and strong pertinence, can of course make people connect with each other. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is an angel" and "To those youths who are fighting acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.

soft-text intimidation

threatening soft-text belongs to anti-emotional appeal, emotion tells beauty, and intimidation directly hits the soft rib-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" "washing blood washes out a bucket of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not overdo it.

soft-text promotion

promotional soft-text often follows up when the above-mentioned soft-text works-"Beijingers snapped up * * *", * * *, and sold like crazy in Hong Kong ","Out of stock for three times a day, a manufacturer in Xidan is in an emergency "... such soft-text is either directly used in conjunction with promotion, or is used to" buy on consignment ",resulting in the shortage of products.

soft news style

the so-called event news style is to find a source for propaganda and write it in the way of news events, so that readers think it is like an event that just happened yesterday. This style reflects the technical strength of the enterprise itself, but it warns that the copywriting should be combined with the enterprise's own conditions, communicate with the planning more, and don't write arbitrarily, otherwise, most of it will have a negative impact.

soft article seduction

practicality, benefit and advantage belong to seductive soft articles, which are helpful to readers. So let visitors take the initiative to click or look around. Because it can answer some questions for the visitor, or tell him something that is helpful to him. Of course, it also includes some discount information, which captures the psychology that consumers love to take advantage.

The above-mentioned seven types of soft articles are definitely not used in isolation, but are important battles for enterprises to advance according to the overall strategy. How to use them is a matter of layout.

Reference link: Soft Text _ Baidu Encyclopedia