I believe that many of my friends have thought about starting a business, but starting a business requires more than enough start-up capital and a good project, as well as a good business plan. The following is a "coffee shop business plan 2020", which is for reference only.

coffee shop business plan 2020 (a)

First, the goal

constellation coffee shop in addition to hoping to promote the efficacy of coffee, but also hope to profit from it. The plan is to turn the coffee shop into a profit within six months. It is expected that after two years, the monthly net profit after tax will reach RMB 10,000, and it is hoped that after four years, a chain of themed coffee shops will be opened in Xi'an's major universities.

Second, the market analysis

Nowadays, the coffee shop is mainly a chain of coffee with simple meals, drinks, the market is mainly monopolized by two groups. But because of the two groups of coffee shops and expensive, cut no specialized in facing the school students of the cafe, so the constellation of the cafe to the public as a whole operation and decoration, to meet customer demand. We have also considered other beverage stores (such as Taiwan-style beverage stores, Hong Kong-style herbal tea stores and seven cups of tea, MKF beverage stores, etc.) market competition, but found that most of these similar industries are not self-help form of operation, and it is difficult to meet the efficiency and the pursuit of individuality of the young people.

Therefore, we believe that the opening of a self-service theme coffee shop can meet the needs of young people, and there is still a lot of room for development. In addition, we interviewed about 100 university students in the form of campus visits. According to the results of the interviews, nearly 60% of the interviewees have the intention to patronize the cafes, and half of them patronize the cafes three to four times a month on average, and the environment and the quality of the food are the main reasons for their patronage. In addition, we found that more than 80% of respondents are interested in horoscopes, and 60% of respondents indicated that they would be interested in a horoscope theme.

Third, to determine the business content and target consumer groups, site selection, site selection, site selection

1, site selection is a coffee shop investment in a vital thing. If you have decided to do coffee shop investment, then, immediately after another job is to step on the iron shoes to find the best business location, usually we will be on campus as a large number of people browsing the place as the location of the target will also take into account the surrounding environment. It's important to be close to the consumers who support your business, as they are the foundation of your store's operation. In the selection of the site and the nearby businesses to talk about the situation, to understand the situation there, what time the flow of customers is larger, to consume this are what people and the characteristics of the demand.

2, to determine the form of operation of the coffee shop, is a pure coffee shop, or coffee + simple food (drinks) coffee bar. I feel that the best built is a coffee bar with light meals and drinks.

Fourth, to the store name, design store logo, store image design program (decoration program)

1, bar design, kitchen equipment and machine positioning on the basis of considerations.

2, the number of seats, economic scale (ping).

3, type: simple food and wine coffee complex restaurant.

4, price point: flat price, medium price or high price, to have a clear price band set.

5, service mode: semi-self-service.

6, the main customer group predetermined: in school students, couples or teachers and staff?

7, to determine the decoration scheme: personalized mainly to fit the theme of the constellation.

Fifth, ready to invest in equipment and looking for investors, to achieve a good financing, collect a variety of specifications of the equipment information

1, coffee machine.

2. Grinder.

3, drip coffee.

4, water treatment equipment.

5, milk tank.

6, Others: spoon, measuring cup, timer, spice bottle, cream frother, mocha pump, cleaning brush, coffee cup.

7. Consumables include: milk products, flavored syrups (sherbets), paper products, straws, and so on.

Six , calculate the start-up capital

1, to understand the affordability of the rent, the ratio of the cost of materials, the analysis of other costs, the payback rate of the investment and the gap between the expected investment, the investment is capped, the cost of decoration.

2, hardware: you need to buy kitchen equipment, grinding coffee beans drop machine, for guests to use the drop utensils, for coffee and provide the background music needed for the sound series (can be good or bad), home furnishings and furniture (a certain point of view on behalf of a cafe drop cultural atmosphere) a, coffee machine (double-header): 28,000 to 80,000 yuan b, grinder: 5,000 to 6,500 yuan c, drip filter coffee machine: 800 to 8,000 yuan Coffee machine: 800 to 8000 yuan ranging d, water treatment equipment (filter out impurities in the water and strange taste, to ensure that the taste of coffee): 200 to 800 yuan e, milk tank: used to heat the milk or make milk froth. 32 ounces of milk tanks of milk and milk froth, can be used to make two or three cups of coffee. f, thermometer: to measure the temperature of the milk, to ensure that the taste of the beverage and the quality of the production of the same. g, the powder press: used to make the coffee powder compacted, in the coffee brewing. g. Powder press: used to compact the coffee powder, used when making coffee. h. Others: spoons, measuring cups, timers, spice bottles, cream frothers, mocha pumps, sweeping brushes, coffee cups. i. Consumables include: dairy products, flavored syrups (Nougat), paper products, straws, etc.

3. Employee Costs: How many waitresses, ushers, and kitchen staff are you prepared to hire (depends on how many items you need to run the cafe), and how many people will be hired? College students in school to provide their school part-time, can be very good to reduce the cost as well as to attract the potential consumer groups around them.

4, product purchase cost: according to your relationship with the supplier, get what kind of policy, the cost is also different 5, promotion cost: whether you need to promote, ready to borrow what resources to push, you can support the school's activities to publicize this group.

Seven , other preparations

1, the purchase of coffee machine equipment: coffee machines, grinders and so on.

2, the design of the coffee single, must go to highlight the theme of the constellation.

3, looking for coffee suppliers, dairy suppliers, suppliers of condiments and other food, other non-coffee drinks, paper products, appliances and other sources.

eight , the development of marketing plans, hiring staff, prepare training materials

1, staff uniforms, salary conditions, company registration, food manufacturers to find, price determination, cups and plates to choose, the first purchase volume

2, research and development of new products

3

9 , ready to stock, ready to open.

Common situation: guests will tell you that the coffee is too bitter, rice is too hard, the decoration is beautiful but the air conditioning is too cold, the smoke is too heavy, the toilet is too dirty, the service staff is very beautiful but not kind, can not be delivered, etc.; and then again: the bar hand to take a leave of absence, the chef to rotate, the outside service staff forget to open the list of single jump single, and the individual is already exhausted half dead when the store is closed and still have to come back to collect money, Employee leave to work, pay rent at the beginning of the month, pay wages in the middle of the month, pay for goods, and to order, and develop new products? Open a cafe is very easy, as long as there is a budget can be, but the operation of the cafe is very difficult to be successful, to be successful need many conditions (said success is too serious, survive or up to the balance of profit and loss), because the cafe expenditure items are many, the rate of return is not high, a little bit of several items of expenditure is not prudent it is very difficult to maintain the balance of profit and loss, the capital is not sufficient, be more careful.

First, the basic situation of the company

1, the project name: xx cafe

2, the business scope: coffee, Western-style food, tea, all kinds of snacks, etc.

3, industry type: catering

4, the project investment: about 200 million yuan

4, the project investment: about 200 million yuan. million

5, site setup: Shanghai Pudong New Area

6, consumer target: middle and high-level consumers

7, business area: about 200 square meters

8, the project overview: to create a relaxing, comfortable, romantic environment for the customer and to provide a convenient (mainly provides coffee, tea, all kinds of snacks, etc.), but also to provide part-time college students, to meet the civilized metropolis of people seeking mental health, to meet the civilized metropolis of people seeking mental health. To meet the civilized metropolis people in pursuit of spiritual needs to provide quality services.

9, business purposes: the sound of the past cafe aims to provide all customers with a relaxing, comfortable, romantic environment and inexpensive, stylish and casual, customer satisfaction services.

Two, product/service introduction

1, xx Cafe not only provides a variety of Chinese and foreign classic coffee, such as mocha, blue mountain, Jamaica, Jamaican coffee, frozen cream block coffee, fancy coffee, white coffee, the old Ipoh White Coffee, Macchiato, etc., and a variety of teas, such as a variety of famous Chinese tea, a variety of milk tea, health tea, Juice, snacks, etc. Our coffee is never instant, but hand-ground on the spot, with good taste and flavor.

The coffee house only seeks to serve, in line with the purpose of providing the best service at the lowest price to four first-class (first-class service, first-class environment, first-class varieties, first-class reputation) as the goal, and strive to make the Romantic Café to become a place of rest for all the white-collar workers or couples. Beside the door stands the green bamboo, inside the house hangs the exquisite works, in front of the counter is set up to store all kinds of newspapers and periodicals of the bookshelf. The interior is spacious and bright, with cozy seats and an elegant environment. Sitting in front of the window, you can surrounded by beautiful scenery and enjoy the beautiful scenery of the development zone. In front of the door also prepared some umbrellas, for those who go out without umbrellas to provide customers with convenience.

2, core competitiveness or technological advantage

Our Voice of the Past Café does not have a huge capital system like other competitors, but the good thing is that our location is better, so far, there are very few competitors. However, we have solid core concepts. They are:

(1) Reliable product quality: insisting on the best (as opposed to mass-market best) coffee beans.

(2) a high degree of environmental awareness: the use of more environmentally friendly equipment and packaging materials, and vigorously advocate and strictly require the use of energy conservation.

(3) Good employee benefits: For regular employees, provide the most superior health and welfare programs for employees, and implement employee stock ownership on a large scale.

(4) Harmonious *** at the community spirit: to create a warm, free consumer environment for customers, encourage the exchange of store staff and customers, so that customers, whether alone or small gatherings can be happy to integrate, which slowly turn the sound of our past cafe into a customer's home and work outside the life of the essential third place.

(5) Unique cultural taste: selectively participate in the promotion and distribution of some warm, inspirational movies and books.

The advantage of our XX Café is that we use the opposite technology to serve our customers. We build a file for our customers when they first come to the café, and the next time they come, we can provide them with services that he is familiar with and satisfied with. Sometimes, the products they need are already delivered to them without them having to ask for them.

Three, industry/market analysis

As people's living standards in the continuous improvement, coffee, this Western-style drinks are being more and more accepted by the people of the country, and the ensuing culture of coffee is full of life at every moment. Coffee is no longer just a drink, it is gradually and fashion, taste tightly linked together, reflecting the high quality of modern life; or friends to talk about the heart, or business meetings, or leisure, in a cup of coffee filled with music. Today, in many major cities in China, coffee shops have been seen, many young people have become enthusiastic advocates of coffee, coffee consumption in Chinese cities, the average annual coffee consumption per person is 4 cups, even in Beijing, Shanghai, such a big city, the annual consumption per person is only 20 cups.

In Japan and the UK, the average person has to drink a cup of coffee every day. Japan and the United Kingdom are both world-renowned tea culture countries, has developed into a huge coffee market. With a strong tea culture in China has a broad potential for coffee consumption, is becoming the world's largest coffee consumer market. The number of coffee specialty establishments in many large and medium-sized cities in China is growing at a rate of about 30% per year. Just because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has come, meaning more opportunities and more room for profit return. In the next few years, China is expected to become the world's most promising coffee consuming country.

Overall, China occupies an important position in the world's coffee industry's overall strategy to expand demand due to the country's huge market and favorable growth prospects for coffee consumption. This industry report is based on a large number of thorough market research, mainly based on the National Bureau of Statistics, the State Ministry of Commerce, the State General Administration of Customs, the International Franchise Association, the International Coffee Association, the China Chain Store Association, the China Beverage Industry Association, the China Industry Research Network, the domestic and foreign related newspapers and magazines, the background of China's coffee shop chain industry, the market outlook, the competition situation and store location, and other aspects of a detailed analysis, the coffee shop chain industry, the market outlook, the competition situation and store location. The information is based on the background of China's coffee shop chain industry, market outlook, competition and store location, etc. It has been analyzed in detail, and a precise prediction has been made for the future development of China's coffee shop chain industry.

At present, China's coffee drinks in this segment of the blue ocean market, in addition to Shanghai, Guangzhou, Shenzhen and a few other areas, the rest of the coffee market has yet to be developed. Last year, Wahaha launched the YoYo milk coffee performance was mediocre, Starbucks in the supermarket bottled coffee sales are not satisfactory. However, the analysis deduced that the development of coffee beverages in the next five years should be relatively fast, maintaining at about 30%.

Several major Japanese beverage brands have strengthened the coffee market offensive. Among them, Kirin used the brand extension, launched the afternoon coffee and Kirin coffee series. In addition, Coca-Cola's Georgia Coffee, currently a hot seller in Japan, may also be introduced into the Chinese market. Dai Jiasun, president of Coca-Cola Greater China, said recently that the company has been paying attention to the Chinese coffee market, but for reasons of market competition, it can't disclose the specific time of launching coffee beverages in China. In addition to the huge market potential, the high profitability of coffee beverages is also a major reason for attracting companies to enter. JP Morgan Chase a survey report on the food industry, the global brand packaging food and beverage market, coffee and tea profits are the highest, profit margins in about 20%.

Fourth, the current state of the business

At present, the coffee market in Shanghai Pudong New Area is not intense, especially around the residential neighborhoods, there is no corresponding competitors and competitive pressure. Moreover, the location is particularly favorable, both close to the commercial street, there are close to residential neighborhoods, customer traffic and consumption capacity can be met.

Fifth, financial analysis

1, a one-time fixed investment: 1.8 million yuan (including: 1, transfer fee plus rent down payment of 1.1 million yuan, 2, renovation fee of 400,000 yuan, 3, do the cost of 40,000 yuan, 4, miscellaneous expenditures of 10,000 yuan, 5, the purchase of equipment and utensils 150,000 yuan, raw materials 100,000 yuan);

< p> 2, working capital and raw materials. p> 2, working capital and raw materials reserve of 200,000 yuan

3, cost control (per month): rent of 20,000 yuan, the cost of materials purchases of 50,000 yuan, personnel wages of about 60,000 yuan, according to the different levels of different wages, may not be paid in advance of 10% of the salary. Subtotal monthly cost of about: 80000 yuan, other expenses about: 20000 yuan. Average monthly turnover: 300000 yuan.

4, profitability (monthly): turnover - cost = operating profit, 300000-230,000 = 70,000; annual profit: 70,000 × 12 = 84,000 yuan

5, payback period: payback period: 2,000,000/84,000 ≈ 3 years

< strong> Six, financing plan

50% of the registered capital to the bank loan, and then the remaining by the three shareholders to share. The term is two years. During this period, if one shareholder withdraws, this shareholder sells only 15% of the shares.

Seven, risk control

All walks of life have their own risk, and as a catering cafe, there are certain risks in the process of consumption with consumers, such as food poisoning, fire and so on. Then how to control in front of the risk? First of all, the food testing to ensure the quality and safety of food; second, strictly do a good job in the fire prevention system and so on. There is also the transfer of risk, the cafe is insured, even if something unexpected happens, you can minimize the risk.

Eight, the company's business strategy

The direction of development of our coffee is to be able to make most of the surrounding know, understand our goods, and also come in to consume. To this end, we will do:

High-quality coffee, coffee in the cafe, the composition of the coffee must be very strong, no matter which kind of coffee, if the price of coffee on the high side of the establishment, or coffee quality is poor, the composition of the coffee is not complete, or coffee stock is not enough, etc., will immediately affect sales, naturally, even less likely to increase the number of regular customers. In the operation of the café, not only do we have to face the competition of the café in the region, but also the competition of various stores, so the beauty of the coffee has become the basis for the success of the store.

Commodity as a whole strategy for the cafe, but also need to pay attention to often. All of the merchandise-related activities, such as management planning, coffee procurement, coffee development, inventory management, and even logistical merchandise operations, are closely related to the strengthening of the café's merchandising power.

Excellent service, the most direct, that is, the café's service personnel in waiting for customers, to have an elegant posture, and pay attention to clothing, make-up and other instrumentation; reception of customers, there should be appropriate expressions, attitudes and a few appropriate response. All waiters should have a wealth of coffee knowledge, timely instructions for customers, but also have the ability to negotiate. In addition, the interior of the store, the attractive and aesthetically pleasing bar, and the lighting of the store should be effectively utilized, and the effectiveness of the advertising media should be further strengthened, and a variety of service facilities should be provided. Our goal is to create a loyal customer base for our store in this area.

Coffee store business plan 2020 (3)

A, career

As the competitiveness of society is getting bigger and bigger, people's work pressure is also getting bigger and bigger, every day heavy work pressure people can not breathe, in the bustling metropolis, everywhere is busy green figure. After the busy green, the human spirit needs to be relaxed, people need a comfortable, elegant, quiet environment to wash off a tired. Café is undoubtedly a good choice: special interior decoration, melodious music, quiet space environment to create a warm and romantic atmosphere, conducive to tired people to relax themselves. With the rapid development of the economy, coffee shops are also more popular among young friends. According to the economic situation of most people, large, high-level cafe consumption is too high, if often go, will lead to overburden, so high-level cafe is not suitable for the public. Then the small cafe has become their first choice, the environment is not worse than the senior cafe, consumption than the large cafe to be low, so that can achieve the requirements of the relaxation of the spirit, but not more than their own economic affordability.

Second, the location

Small cafe store should be opened in the proximity of more companies and schools, the downtown area of the flow of people, convenient transportation. Although the cafe is a quiet place, but the environment outside the store need not be too quiet, so that more people have a kind of "downtown in search of peace" feeling. Secondly, it is best to have a parking lot around the store, providing customers with convenient parking.

Three, decoration

1, the store area: 100 --- 150 square meters or so.

2, the store decoration: the cafe is a quiet and cozy place, people often about a few friends to sit together to chat, drink something, in order to let the customers talk to each other will not be heard and disturbed by others, so the store using the card seat type, the store is divided into a number of small compartments, with the curtains and boards separated, so that the customer feels more secure and a sense of privacy, sitting inside will not feel very constrained, you can do whatever you want. The customers feel more secure and private, sitting inside without feeling very constrained, and can do whatever they want. Each booth is decorated in a different style, which makes it easy for customers of all ages to independently choose their favorite style:

(1) Simulated landscape: sea, desert, forest, grassland

(2) mood dressing: Western graffiti, Chinese landscape, Chinese and foreign court

(3) Retro style. Small card seat set a small table, two backrest stools, this type of card seat is mostly provided for couples. Medium-sized card seat placed a long point of the square table, placed on both sides of the small sofa. The large sized booths are placed at round tables, around which are placed some high stools with backrests. The colors of the café sign are cool and made as simple as possible, so that it looks uncomplicated and has a personal touch. The door is made of wood, which makes the whole store look mysterious. The lighting in the store is dark yellow, coupled with melodious ethereal music, music with piano music or Chinese classical music.

Four, the members of the store

Employ 4---5 people. 3 fixed staff, 2 part-time employees. Employees are required to wear uniform work clothes, treat customers politely, not to argue with customers. During the work period can not be heavy makeup, can not wear exaggerated jewelry, demeanor and behavior should be dignified, able to use standard fluent Mandarin to communicate.

V. Target Customers

There is no limit to the customers of the café, from children to adults to the elderly can be. But the main customers should still be some school students and units of the white-collar class, or housewives.

Sixth, the product

1, coffee, the world's many varieties of coffee, it is impossible to introduce all kinds of species, then choose some of the characteristics, in line with the public taste of coffee. Blue Mountain coffee is more popular coffee, mellow, bitter slightly sweet, soft and smooth, slightly with a hint of acidity, stimulate the taste senses, is the best of the coffee. Mocha coffee, aromatic and charming, with a unique acidic flavor and citrus aroma, it is unique, so that many people who have tasted it for the lingering. Brazilian coffee, the stronger acidity with the coffee's sweet and bitter, with a light grassy aroma in the middle, and the rest of the taste is soothing and refreshing.

Latte coffee, Italian espresso with a high concentration of hot milk and foam milk, retaining a light coffee aroma and sweetness, exudes a rich milky flavor, is the favorite of many girls. Cappuccino, Italian espresso mixed with frothed milk and chocolate powder, charming aroma, elegant decoration, is the most popular fancy coffee. Now the world's most popular is the Italian espresso, cappuccino and latte milk coffee.

2, simple meals

(1) European style: spaghetti bolognese, creamy bacon pasta, chicken pasta with pine nuts and green sauce, garlic and chili basil pasta, white wine clams and angel noodles, seafood squid pasta, baked bolognese with dry noodles, seafood with rice, Spanish seafood with rice, beef stewed in red wine with rice; pan-fried beef short ribs with garlic flavor, pan-fried filet mignon with vanilla cream, American-style grilled ribeye steak, German pig's feet, pork chops with scallops, French lamb chops with honey and a little bit of honey.

(2) Asian style: Wafu Teriyaki Rice, Apple Curry Beef Brisket Rice, Black Pepper Beef Rice, Dried Plum Button Pork Rice, Onion Pork Chop Rice, Pepper Salt Spare Ribs Rice, Honey Spare Ribs Rice, Tahoe Spiced Three-Cup Chicken Rice, Spicy Diced Chicken Rice, Lohan Vegetable Risotto; Japanese Fried Pork Cutlet Meal, Pan-fried Salmon Meal, Braised Shishito Meal, Grilled Chicken Thighs Meal, Bean Fish Fillet Meal, Sweet and Sour Fish Meal, Roasted Bean Curd Meal, Seafood Little Hot Pot; Tofu in Deep-Fried Sauce, Braised Beef Brisket Casserole, Shaoxing Drunken Chicken,, Asian Style Side Dishes, Seaweed Sprouts with Vinegar, Cold Spinach, Cold Celery, Kai Yang Fried Squash, Eight Treasures Spicy Sauce, Bean Bitter Melon, Kale Rolls, Thick Eggs Roasted, Eggplant Roasted in Soy Sauce, Stir-Fried Bean Skin with Baby Cucumber, Braised Noodle Wheel.

Seven, competition

The industry has now reached a mature stage, but also continues to develop, people's living standards gradually improved, the requirements for spiritual life is also increasingly high. Most young people like the elegant and personalized environment of the cafe and the different flavors of coffee, so the cafe will be a good development trend. Based on the understanding of a number of cafes, most of the interior of the cafe is decorated in a similar style, so the bold dress of this cafe will be a bright spot in the market among peers. However, they are not familiar with the product and need a professional master to train the members of the store.

Eight, investment

Facade fee (rent): 1500 yuan --- 2000 yuan / month. 100 square meters or so. Decoration of the store: about 80,000 yuan. Including cabinets, tables, stools, store decorations and so on. Equipment in the store: about 100,000 yuan. Including computers, cash registers, air conditioners, coffee machines, tableware and so on. Employee Salary: Fixed Staff Chef: 2200---2700RMB/month Waiter: 1200---1500RMB/month Part-time staff, pay according to the number of days of work, base salary of 45RMB/day, plus 5RMB commission/day if the performance is excellent. Income statement: annual operating income: 250,000 annual total operating costs: 100,000 annual profit (including tax payable): 150,000 net profit: 124,500 yuan payback period: 2 --- 3 years nine, growth and development.

When the store first opened, there will inevitably be a cold situation, then you need some of their own contacts to help themselves to an active atmosphere, you can call on friends and family to come over to sit, so that they can make more comments and suggestions. You can launch some membership cards, flyers on the street and other means to attract customers. The initial price of goods, in order not to lose money in the state, try to lower, so that can effectively expand the business source. After the business on the road, and then more perfect decoration of the store, customers are familiar with the store, and then slowly adjust the price of goods, as long as it is not a sudden surge, the appropriate adjustment of the price is still acceptable to most people.