Shenzhen Nanshan District Aerospace Science and Technology Plaza. Xi tea, the new tea drink industry pioneer, is the brand founded by shenzhen mei xi xi food and beverage management limited company, the initial name is the royal tea, and later in order to distinguish from the many cottage brands, fully upgraded to the registered brand of xi tea, xi tea is the founder of the cheese ready-to-brew tea, was founded in 2012, the company's headquarters is located in the aerospace science and technology plaza of nanshan district of shenzhen city. Xi tea founder Nie Yunchen, born in 1991 in Fengcheng, Jiangxi Province, graduated from Guangdong Science and Technology Vocational College at the age of 19, majoring in administrative management, at first Nie Yunchen was imitating his idol Steve Jobs to start a business in Guangzhou to sell cell phones, and earned 200,000 yuan, and then he found the business opportunity of milk tea, and in 2012, he opened the first milk tea store with the deposit earned from selling cell phones, and in the past few years of operation, the Xi tea has continued to grow and develop, and in 2019, the Nie Yunchen was selected by Forbes 2019 Asia "30 under 30 elite" list, in 2021 with 10 billion in wealth ranked "2021 Hurun U40 young entrepreneurs list" 23rd.