Introduction: As teams become more important, a revision of the strong beliefs that naturally favor individual responsibility is necessary. However, replacing individual-focused management structures and approaches with intentionally designed teams will be ineffective, if not harmful, unless there is already a strong perception of performance within the organization. If the organization does have such a mindset, then shifting the focus of the organization away from individuals and toward teams can lead to significant growth in both the number and performance of teams, especially if managers know how to deal with teams as well.
Ideas for working with team management II. Team building, team management, team training .
1. Decomposition of the monthly tasks, and strictly in accordance with the work task decomposition to do the ring, authority and responsibility, responsibility to the person. 2. The use of team management of the four major means: namely, the weekly work meeting; follow-up counseling; debriefing conversation; statement management. Strict control of the team to maintain team stability.
3. Timely market research, analysis of market dynamics and information feedback to do a good job of the enterprise and the market passer. To create a rapid response mechanism.
4. To build a team that is more capable of fighting in all aspects 5. Strict implementation of the company's distribution strategy, and planning and implementation of distribution to promote activities, pulling the market, to enhance market share. Practical and specific to understand the customer's needs and suggestions.
II. The team works in 2 phases.
The first phase: May 1?June_1 A. All salesmen to focus on the inspection, quantitative assessment. Clear part of the low capacity of the personnel, focusing on retaining about 7 people, to focus on training. B, the development of the relevant team management system and the division of powers and responsibilities clearly and clearly defined scope of work, improve the inspector's work statement [work statement specific content by the Ministry of Planning specific order.
The second phase June _ 1 - August 1, 2008. The second phase of the main team to carry out systematic and intensive training, with the company's brand and product promotion activities and planning a series of brand and product promotional activities, and collaborate with the Ministry of Merchants to expand the client, and actively carry out the construction of the network layout, and to maintain effective communication with the original outlets, maintain good relations between the outlets. Coordinate the relationship between clients and delivery department. According to the technical and personnel support, go all out to complete the task of outlets.
III. Carry out the construction of distribution points to enhance the brand image.
Follow-up counseling, executive supervision. According to the outlets laying situation. Changsha can be divided into 7 line area. That is, Wuyi business district. Furong line. Shaoshan line. Station line. Kaifu District, Hexi District. East 2nd Ring. Xingsha Line. Depending on the size of the line. Reasonable allocation of personnel.
1. Wuyi business district A.B. [2 people] is responsible for each point at least 3 days to visit once. For some of the A-class customers to maintain at least 2 days to visit once
2. Furong business district A.B. [2 people] is responsible for each point at least 3 days to visit once. For some of the A-class customers to maintain at least 2 days to visit once
3. Shaoshan shopping district A.B. [2 people] is responsible for each point at least 3 days to visit once. For some of the A-class customers to maintain at least 2 days to visit once
4. station. Kaifu business district A.B. [1 person] is responsible for each point at least 3 days to visit once. For some of the A-class customers to maintain at least 2 days to visit once
5. Outside the second ring road. Xingsha business district A. [1 person] each point for 3 days a visit.
6. Reserve a mobile staff. Handle emergencies at any time. If a business district inspector leave or other reasons. Motorized personnel can be added at any time.
7. Incentivize inspectors to take the initiative to attract business in the process of inspection. (1) Promote the promotion of the whole project. (2) Increase the motivation of inspectors.
8. An average of 2 months to rotate the tour of the business district. (1) Effectively avoid the behavior of damaging the interests of the company. (2) In case there is a problem of staff turnover. There will not be familiar with the situation of the business district
4. Monthly quantitative assessment. [Specific assessment methods. Specifically formulated from the actual work]
V. The customer visit requirements. Uniform dress [formal shoes. Western-style pants. Shirt] and work license. No long hair. Tidy clothes. Polite language.
1. Formal leather shoes. Pants. Shirt
2. Wear a license plate. No long hair. Tidy clothes. Polite language.
3. In the care of employees. Suggested uniforms for employees. The company can bear half of the cost. Leather shoes. Suit pants 70 yuan. Shirt 50 yuan standard. Two sets per person. Clothes belong to the individual. Employee expenses are deducted from the month's salary.
The team management of the work of the idea of twoIt can be said that a marketing team learning to communicate, mentality adjustment, information feedback, focus on clear, work layout is basically through the daily management of the work to complete. Generally speaking, the daily management of the work carried out in the following ways:
First, the meeting management
The types of meetings generally include: daily morning meeting, weekly meeting, monthly summary meeting. Of course, different marketing teams will have different meeting cycles. For example? The marketing team of "Cardinal K" has implemented a "daily clear day, weekly report, weekly report, weekly report, weekly report, weekly report". Day clear day high, weekly report weekly training, month to month to promote? The company's management system is based on a system of meeting management.
The content of the meeting mainly includes:
(1) team members to summarize the last stage of the implementation of the work, planning for the next stage of the work objectives and content, put forward the work of the existing problems;
(2) the team leader of the last stage of the marketing work to make a holistic analysis and review, and the next stage of the marketing work to make arrangements;
(2) team leader of the last stage of the marketing work to make an overall analysis and review, and to make the next stage of the marketing work
(3) announced the team members of the last stage of performance, reward the work of the advanced and to the laggards to put forward rectification recommendations;
(4) marketing discussion or training to help team members to improve skills, adjust the mentality, to stimulate the morale of the whole team.
In addition, the meeting management should pay attention to the following points:
(1) the meeting is for people to propose, analyze and solve problems, not to provide people with the opportunity to complain;
(2) there should be a clear theme, do not ramble; to be able to draw unified conclusions, do not talk about;
(3) do not open the members of the Absent from the meeting, do not open the time to postpone the meeting, serious meeting discipline.
Second, the form of management
The design of a reasonable use of appropriate marketing form is an important means of team members to manage customers and self-management, but also the team leader (leadership) to carry out the day-to-day management of an important tool, the form of management can make the work of the clear, so that the performance of the people at a glance, but also allows the team to dynamically supervise the customers.
These are the most important tools in the world of business.
Commonly used marketing management forms:
(1) work report form: such as working day statements, weekly statements, monthly statements, etc., the main content of this type of form usually includes the reporting person's delivery of the settlement situation, market information feedback, customers and salespersons, such as the recommendations of the summarized content;
(2) Cashier's payment Summary registration form: this is mainly team members for a specific phase of the distribution of goods, money back to the statistical data form, mainly for the monitoring of accounts receivable;
(3) customer profile form: team members through detailed, timely, real field survey, for their own work in the object of the type of form, its content in addition to the customer's name, address, contact person, phone number In addition to these most basic information, it should also include its operating characteristics, industry status and influence, distribution capacity, financial strength, business reputation, and the company's intention to cooperate with these more profound factors.
Forms management should pay attention to:
(1) the form must be filled in the content of the real. This requires team members of the work must be in-depth practical, those in order to cope with the inspection and the practice of making up nonsense behind closed doors is the most important thing.
(2) on the establishment of the form, especially the archives of the form to carry out dynamic management. The establishment of the form file is not a once-and-for-all work, at the beginning of the development of the market to fill out a form after letting it sleep in the filing cabinet, such a working form of our marketing work does not help. Team members need to visit through a high frequency, in a timely manner, informed of the customer, the market changes and changes in all aspects of the corresponding form of information content updates, to do with the actual market and the actual customer match.
(3) It is necessary for team leaders to personally participate in some of the sampling, return visits and other activities, because if only through ? statements to see the market, the market is terrible?
Third, place management
The place mentioned here mainly refers to the marketing team's daily collection of office and short breaks, such as meeting rooms, offices, etc., which is both the team members work to learn the place: team members go out back to the team where you can sort out the business, amateur learning, and exchange of insights; it is also a team member of the heart of the The team members encountered frustration and difficulties outside, more need to be here to get the guidance of superiors and colleagues encouragement; when the physical and mental fatigue they need to take a break here to adjust the mindset to prepare for a new start.
Therefore, the management of the place must highlight several themes:
(1) quiet: quiet is the work of the learning environment needs, too many people or too noisy place is not very suitable;
(2) warm: the team is a big family, the members of the victory certainly want to be praised, the temporary loss of members more need to be cared for here. Members need to be more concerned about here; therefore, the place should be able to give a person the feeling or warmth of the heart;
(3) loose: there is no need for team members 24 hours a day to tighten their nerves, the overall atmosphere of the place requires bright, moderate, soothing;
(4) standardized: since it is mainly used for office work, then the desks and chairs must be neatly arranged, environmental hygiene should be clean, and the system, Rankings, slogans should also be standardized according to the requirements of the layout.
Case study:In? Play?
Speaking of the name of this business, I'm afraid that not many people know, but as long as you talk about the Cuihu Lake on the side of the ? The first thing you need to do is to get your hands dirty. But all the people who have played the night scene in Kunming do not have a few people do not know. This nationally renowned tavern. The owner is a very handsome young man in his 20s, his name is Li Xinwei. He used only a few years on the platform of Aniseed Tavern to extend his Aniseed enterprise from bar entertainment to catering and food, and the whole enterprise group operates as vigorously as he does. Exploring his path to success, we marveled at the fact that we could find only one word to accommodate play? The word. In his business can not be found in other enterprises like those red tape management system and corporate culture, there is that kind of sharp also introverted, hidden also the sharp edge of the people surprised by the playful culture, in this? Play? The bones of the word, is an unrepeatable team of mind culture. In his mind culture, you can't find those big and empty strategic planning and gorgeous words, there is no trace of selling young capital, and no old master of the world's majestic fake face, only young years in his body stationed in the playfulness and wisdom traces. Into his team, he will tell you two things: one is to tell you that in his business there is no boss and part-time, only the old and new team members; the second thing is that he will tell you how to play to the fullest in order to work thoroughly playful culture. Of course, his playful culture is spontaneous, healthy, positive and fashionable. Look at his personalized attire? The body is always set with the texture of the personality of the best casual wear; his hobbies? Always have the latest fashion books at home and abroad at hand; his professionalism? Never give up the master-level business management training; his working condition? To accomplish what a team's top officer should accomplish in chatting. In his opinion, life is a kind of play, learning is a kind of play, dress is a kind of play, entrepreneurship is a kind of play, running a business is also a kind of play. Perhaps the simple rather than the profound, play, do not need red tape, play, do not need the design of the rules and regulations, when the play can become a productive time, such a realm is not anyone can arrive. Li Xinwei used to play the operator enterprise, in the playfulness with his team growth.
These two very different cases are two different team spirit and culture of the form, it shows the diversity of team building and management direction, but in their different shaping direction, we can see the intersection of these two rays, that is, the importance of team building and team power for the growth and development of an enterprise, the team is the inevitable form of survival of the enterprise, but also the enterprise is a harmonious, innovative and development of life. The team is the inevitable form of corporate survival, but also the life of corporate harmony, innovation and development. Since it is a form of life, it will inevitably be like a person, if the care is not good will be sick, sick, of course, on the corporate muscle is a fatal injury. Please read on below.
Team building, a very painful cultivation
The dishes are the flowers blooming in the restaurant, the team is to cultivate the flowers of the soil, the two are the cause and effect of each other. In today's serious homogenization of taste, to create a good team is an important guarantee of good operation of the restaurant. A dish of food is no better than a person, and a table of food is no more expensive than a team.
However, because the threshold for entering the restaurant market is very low, or there is no threshold to speak of, as long as you dare to think as long as you have the money as long as there is a chef as long as you are not afraid of tedious? Anyone can open a restaurant, as if a food market, who can enter the field stalls, resulting in the uneven quality of industry practitioners. In the extremely unregulated market competition environment, we use all the tricks are centered around the dish taste type of switching, the creation of environmental atmosphere and empty corporate culture to play around, very few companies will be radical and irritable heart sink down, think about team building and how to carry out effective team management, this is the root of the short life of many catering enterprises. In many industry enterprises, we can see in its annual marketing plan has a special team building and training costs, while catering enterprises, we are difficult to see this investment. Even in China's top 100 food and beverage companies, we can also see such an indisputable fact in the team building and management: there is no management team, there is no management benefits, there is no benefit, there is no ideal benefit, there is no ideal practice, there is no practice, there is no persistence, there is no persistence, there is no power, there is no power, there is no support, there is no support for the effort? It seems to be difficult to build a food service team, difficult to cultivate professionalism in the team! Break through the cage of thought, of course, is a very painful cultivation.