Promotion is essentially a communication activity in which the marketer (message provider or sender) sends out a variety of messages as a stimulus to consumption, and delivers the message to one or more target audiences (i.e., message recipients, such as listeners, viewers, readers, consumers, or users) to influence their attitudes and behaviors. Commonly used promotional tools include advertising, staffing, internet marketing, business promotion and public **** relations. Next I teach you how to write a summary of promotional activities, I hope you like it.

xx-xx November 12 - 25, 2007 carried out the seventh anniversary of the large-scale promotional activities, due to account for a certain amount of timing and people, coupled with attractive seasonal goods and promotional activities, the overall effect is better, leaving a good teaching material for us to carry out the work in the future.

This plan is very well prepared, covering a wide range, with the store managers and the company's various departments of the serious argument, the formation of a more complete set of operability of the overall marketing manual.

In terms of promotion, we applied the promotional activities for families and housewives as the main consumer groups, to achieve the desired effect, the consumer response was enthusiastic, and fully achieved the purpose of gathering popularity.

Commodities, we seasonal with the "explosive fresh, only 1 day" "crazy specials, limited time to grab the purchase of" merchandise promotional activities, to achieve that with the overall newsletter with the purpose of charging, and the use of commodities to pull popularity and sales purposes. The purpose of the promotion is to match the overall newsletter fee, and to use the products to promote popularity and sales. In addition to the store display, the on-site promotions. The seventh anniversary broadcasts we produced enabled the stores to break new ground in the execution of publicity and in the rendering of the atmosphere of the shopping center and the atmosphere of the promotion. In the visual and auditory aspects to the consumer a great impact, for our future work has left a good reference.

The seventh anniversary of the large-scale cultural evening to the entire seventh anniversary of the celebration on the high - tide, the stores of the cultural performances can be distinguished, the invitation of suppliers to make our company's corporate culture and business ideas propaganda on a stage. With the birthday song general manager cut the cake scene so that our employees have a sense of family friendly home. This is the cultural evening of the several important highlights.

In the timing and people and we also accounted for a certain advantage, the seventh anniversary of the start of the activities of the weather suddenly turned cooler so that the original newsletter plans for seasonal merchandise hot sales, popularity is booming. This and our analysis and organization of merchandise forward-looking inseparable, the last really even God to help us, coupled with our hard work and better analysis of the implementation of the ability to do bad things?

But we work in the process of planning, organizing and controlling activities, there are still many shortcomings: in the middle of this seventh anniversary activities, there are some promotional plans, activities and merchandise are not in place, resulting in the loss of a portion of the sales, it is worthwhile for us to think about it and a deep review of:

1, part of the promotional activities as a result of the failure to find a supplier, was - forced to abort. Were - forced to abort.

2, supervision form is not implemented, is the seventh anniversary of the ` a regret.

3, the store's site implementation is not enough,

4, the store's timely tracking review is not done.

5, stores in the manpower arrangement is unreasonable, resulting in this individual activities have not been fully realized.

6, the new goods / sensitive goods development, procurement is not fully implemented, is the biggest regret of the seventh anniversary.

7, the store in the seventh anniversary activities, in some of the creative display of goods is obviously inadequate, to be improved.

8, stores in the seventh anniversary of the commodity activities, on-site promotions are not in place, sometimes there is, sometimes there is not, there is no thorough on-site promotional staff training and tracking, which leads to some consumers can not be collected, can not draw on the work for the future.

9, stores in the seventh anniversary activities, popularity, sales went up, but the health work did not follow up in a timely manner, resulting in the store entrances and store health is not satisfactory, like a garbage often

10, in the seventh anniversary of the activities, some of the sensitivity of the goods are out of stock, affecting the consumer's shopping mood, this is the business of the big ban. To reflect seriously! In short, any work to constantly summarize and review, in order to make the next newsletter work well. We hope that in the future we can make the whole newsletter marketing program better, better implementation.

June 1, 2010, 2:00 pm, in the Chaoyang District, the Star Bar Road restaurant street held in order to children in the disaster area to support a piece of the sky - June 1 Children's Day charity sales activities, this activity is the St. Noah's public welfare community activities department, This activity was a charity sale organized by the Beijing Station in cooperation with Sina Forum, Sina Sharp Blog, Star Bar Road Catering Street, and Bili Bili African Food Bar for the children in the disaster area, and the volunteers involved in the service were the volunteer team of the Beijing Station of Sanctuary of Noah. Donations were made by caring people from all walks of life, netizens, Sina Forum, Sina Sharp Blog, Bilibili African Food Bar, handmade paintings and showpieces from the children of Sun Village, toys donated by the children of Hongde Home led by the heart fragrance of a petal from Sanctuary of Noah Tianjin Station, as well as sale items, auction items and donation materials donated by volunteers from the association. Outdoor charity sales of toys, trinkets, daily necessities, books, celebrity posters, handicrafts, bags and other items ranging from one to fifty yuan*** totaled 2,163.5 yuan; inside the sale of goods*** totaled 1,308 yuan; auction items*** totaled more than 14,050 yuan, and on-site donations were 1,790 yuan. The money raised on that day is about 19311. 50 yuan, will be used to buy 150 sets of desks and chairs for the children in the disaster area of Gansu Longnan and the children in the disaster area of life, learning necessities, the activities of the donated toys, books, food and daily necessities, etc. will be distributed by the volunteers directly to the hands of the children in the disaster area. strong> Description of the activity process

1. On May 20, some members of SINOYA put forward the idea of charity sales, and discussed the feasibility of the small-scale and the site of the early stepping on the point of preparation.

2, through the small-scale discussion, in May 22 - 25 days between the basic steps and determine the person in charge: site contact (thousands of mountains), internal contact (dream ice), planning and coordination (empty team, dream ice, Huixin, to the spirit),

external collection of charity goods (dream ice, to the spirit),

publicity materials to prepare (thousands of mountains, Jia Jia)

3, May 26, the sale of the first day of the sale of the first day of the second day of the second day of the second day of the third day of the second day of the second day of the fourth day of the second day of the second day of the fourth day of the second day of the second day of the second month. p> 3, in the May 26th public activities, public ways (St. Noah's Forum, St. Noah's blog, some members of the blog, other forums)

4, May 27th by Huixin, dream ice, to the spirit of coordination of the development of the work distribution and refinement of the posting of the forum posting follow up

5, May 28th to summarize and coordinate the work of everyone to formally determine the specific activities of the location, the work position, workflow, charity sales, and the work of the public. The work of the job, the workflow, the type of charity sales and the finalization of the official publicity content posted on the front page of the Sina to expand the social impact

6, May 29 by Huixin update refinement of the distribution of the forum posting

7, May 30 by Huixin summarized the development of the activities of the process of posting in the forum posting

8, May 31, the empty team, dream ice, Huixin However, the volunteers were not able to take their positions according to the agreement. The start time was delayed by 20 minutes. The outdoor silent auction ended 1.5 hours early due to the weather, the indoor silent auction ended 1 hour early due to the venue, and the auction ended 1/2 hour early due to the venue.

There were more items left over from the sale.

11, June 1, 6:00 p.m. the end of the activities, the members of the St. Noah group photo

12, June 1 - 3 period, members of the memory of the dream, the empty team, and so on wrote part of the activities of the records and summaries posted on personal blogs and forums in the discussion of the post

Evaluation of the results of the activities

1, the charity cash sale The income from the sale was nearly 19,311.50 yuan, which will be used to purchase 150 sets of desks and chairs and maternal and child hygiene supplies

2. Donated textbooks were accepted on site and collected in advance, and the books and stationery can be shipped directly to the disaster area

Activity Summary

Advantages:

1. Volunteers from the Beijing station participated enthusiastically, and some of them had the appropriate experience to participate in the activity (Huiyao, Silk Dance, Wanshui Qianshan, Yiyi, and so on). Silk Dance insisted on hosting the whole auction despite her discomfort, Bao Ya Tou displayed every auction item with a friendly smile throughout the 3-hour auction, and other volunteers were able to complete their work conscientiously, especially the volunteers at the outdoor charity shop: DuoDuo, Silk Malm, XinXin, XiaoDemon, Steady Huan, Flying Baby, 8 Abandon, Bear Bear, Stone Enlightenment, Prairie Wolf, and California Battle Sgt, who worked from setting up the venue to the rainy closing time at 5:00 pm. Setting up the field until 5:00 when it rained and closed. The first time I've seen this, I've had to work hard under the scorching sun to sell and publicize the event.

2. The financial staff of this event worked very well at the site, and the accounts were clear and detailed.

Disadvantages:

1. The preparation time for the event was not sufficient, and the tasks were not assigned in advance.

2, the activities of the external publicity time is shorter, the publicity surface is narrower, resulting in less buyers in the auction, some of the auction items are not auctioned to the due value.

3, the collection of items detailed list, the collection of donations detailed list, the income and expenditure of the various types of charity sales, the design of the procurement plan is not perfect, to be further summarized to improve.

4, the scene command is not enough in place, resulting in the opening of the late 20 minutes, to be further improved.

First, the promotion organizer: **** supermarket

Second, the theme of the promotion: "May Day" return to the community to give away

Third, the market effect: According to the staff, the effect is significant, the average of three hundred people per day

Fourth, analyze the promotions

Chang Dachang Supermarket is a large supermarket chain in Zhanjiang City, Leizhou Chang Dachang Supermarket is one of its sub-supermarkets, with more than two hundred employees, the "May Day" Golden Week, the supermarkets to engage in a large-scale promotional activities, one-third of the entire staff into the "May Day" golden week. "May Day" activities, according to the person in charge, the supermarket would like to use this activity to improve the reputation in the consumer groups, and at the same time would like to grasp a large number of sales during this golden week, and a hundred supermarkets such as the competition to obtain a favorable initiative. The promotional activities are divided into three main categories

First, on-site special sales:

On-site sales of five categories, including cosmetics, daily necessities, electrical appliances, beverages, furniture

Cosmetics are mainly manufacturers directly from the promotional staff and supermarket employees are responsible for the daily necessities are clearly marked, TV, air conditioning and other appliances to reduce prices and furniture

Cosmetics are mainly manufacturers directly from the promotional staff and supermarket employees are responsible for the daily necessities, TV, air conditioning and other appliances to lower prices and reduce prices.

Second, the tour publicity gifts

Supermarkets use the sponsors of the car plus the supermarket name into the * distribution of advertising products (cosmetics and daily necessities) and leaflets.

Third, on-site raffle

Raffle methods and prizes are more flexible, the winning rate of 100%, the use of deformation promotion of various products.

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I through a day of observation and understanding, I think this whole activity is more successful, but from my personal point of view, there are still some shortcomings.

I will say my opinion from the following points

First, advertising

In the advertising and publicity of the words and starting point is not very good, should be changed to the consumer's point of view, advertising the shirt bottom music should also be suitable for most of the consumer's heart, after a different street have to put a different music.

Second, staff positivity

"May Day" Golden Week passenger volume increased, the work time will be longer, there will be some staff negativity. Should An state regulations to increase the staff three times the grant, according to employees, just according to the usual wage processing fee, there is a meal package. Therefore, the enthusiasm of the staff directly affects the promotional effect.

Third, to enhance competitiveness

a Establishment of innovative systems to strengthen their own quality of construction, so that the hardware passes, software in place.

b sound management system. Good management system is a supermarket of various strategies and programs to ensure the smooth implementation of the guarantee, but also a guarantee of continued success of the enterprise. Strive to achieve the supermarket division of labor to fine, clear division of powers and duties, supervision and effective.

c perfect training system. Modern enterprises are people-oriented, excellent staff is the key to survival and development of enterprises. Supermarkets should improve the education and training of employees and welfare treatment system, the establishment of employees into the enterprise first training system, and effective communication with the staff to achieve the people nobility, no matter what, timely education, rewards and punishments are clear.

d Fully utilize the marketing concept. Lift the burden on the minds of employees, grasp the reception and handling of customer complaints, and actively develop the market and consolidate the market.

e Do a good job of logs, monthly records. Managers must report daily in writing on the status of work and the occurrence and handling of emergencies. Supermarkets should also hold regular staff meetings to summarize experience, staff incentives, development goals and so on.