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Why Zibo barbecue can burst fire out of the circle

A string of barbecue fire a city, said the city of Zibo, Shandong Province.

Throughout the spring, Zibo barbecue to unstoppable posture, fire all over the major social platforms, the heat remains high. With "grill + cake + dip" barbecue soul "three-piece suit", Zibo barbecue from Shandong fire to the country. Why Zibo barbecue can fire out of the circle?

Small cake grill plus dipping, "soul barbecue three-piece suit" ...... since the beginning of spring this year, the social platform is the hottest than the "Zibo barbecue". Recently, located in central Shandong, a small city Zibo, together with the barbecue here, frequently on the major social networking sites of the hot search, become the first big IP in the catering industry in the spring of this year.Since March, the social platform has emerged as a "group to go to Zibo to eat barbecue" craze. Enterprise search APP shows that in mid-March this year, a number of Zibo barbecue trademarks are being registered applications, international classification involves advertising and sales, catering and accommodation, convenience foods.

Enterprise search data show that China's existing barbecue-related enterprises 519,300. 2020 is the most new barbecue-related enterprises in China in the past 10 years. 2020 new barbecue-related enterprises 114,700, a year-on-year increase of 3.59%. 2021 new 108,000, a year-on-year decrease of 5.88%. 2022 new 99,200, a year-on-year decrease of 8.13%. 2022 new 99,200, a year-on-year decrease of 8.13%. In the first quarter of 2023, China added 30,100 barbecue-related enterprises, a year-on-year increase of 34.04% compared with the first quarter of 2022. In terms of regional distribution, Yunnan ranked first with 43,400 barbecue-related enterprises. Shandong and Sichuan ranked the top three with 42,200 and 33,700 respectively. In terms of city distribution, Shenzhen ranked first with 12,200. It was followed by Chongqing, Changchun and other cities.

1, barbecue-related new enterprises in the first quarter of this year rose 34.04% year-on-year

Enterprise search data show that China's existing barbecue-related enterprises 519,300.In 2018, 87,900 new barbecue-related enterprises, a year-on-year increase of 16.44%.In 2019, there are 110,700 new enterprises, a year-on-year increase of 26.01%.2020 is the last 10 years, China added the most barbecue-related enterprises.In 2020, there were 114,700 new barbecue-related enterprises, a year-on-year increase of 3.59%.In 2021, there were 108,000 new barbecue-related enterprises, a year-on-year decrease of 5.88%.In 2022, there were 92,200 new barbecue-related enterprises, a year-on-year decrease of 8.13%.In the first quarter of 2023, there were 30,100 new barbecue-related enterprises, a year-on-year increase of 34.9% compared to the 34.04% year-on-year growth in the first quarter of 2022.

2, Shandong barbecue-related enterprises amounted to the second in the country

Enterprise search data show that from the regional distribution, Yunnan with 43,400 barbecue-related enterprises ranked first. Shandong has 42,200 barbecue-related enterprises ranked second, Sichuan 33,700 barbecue-related enterprises, ranked third. This was followed in turn by Guangdong, Liaoning, Heilongjiang and other provinces.

3, Shenzhen is the city with the largest number of barbecue-related enterprises

Enterprise search data show that, from the city distribution, Shenzhen with 12,200 barbecue-related enterprises ranked first in the country. Chongqing and Changchun have 10,700 and 0.95 million barbecue-related enterprises respectively, ranking the top three. This was followed by cities such as Chengdu, Harbin and Shenyang.