New skills of naming food trademarks

The naming skills of novelty food trademarks often choose some words with good meanings, and the company should also invite a good name. If you are naming a product, you should be more cautious, and avoiding common words will be unique. Here I introduce the naming skills of novel food trademarks.

Naming skills of novel food trademarks1i. principles of readability and easy memory

Novel food brand names should be easy to read and remember, blurted out and catchy is king. In order to realize consumers' high awareness of food, it is necessary to promote consumers' memory of trademarks. Therefore, it is best to simplify food brand names, and novel food brand names should also be unique and creative. That is to emphasize the characteristics of food, expand the differences of similar foods, so as to achieve the effect of unforgettable.

Second, the principle of name meaning

Naming anything should contain its own meaning. Naming a food trademark with a novel name, whether directly or indirectly, should convey some information about the food to consumers, such as food safety, food origin, food function and so on. We are most familiar with Qingfeng buns and Changde rice noodles, which directly tell consumers the birthplace of food.

Third, the principle of association

Novel food brand names should also have the principle of association, that is, brand names are usually given an express or implied meaning, so that consumers can see that brand names can be related to the functions of products or inspired by association. For example, Nestle milk powder can be associated with a bird waiting for its mother to come back from foraging.

Fourth, the principle of avoiding shanzhai

Of course, taking a novel food brand name must be innovative and cannot be copied. However, many people like to imitate the well-known trademark names in the same industry, that is, change a word or add a word, giving people a genuine feeling. This method may bring some sales in a short time, but it won't last long. Therefore, if you want to give a new name to a food trademark, don't fake it.

New food brand name recommendation

A novel food brand name is the first step for a food company to succeed. It can be used as a silent advertisement for food companies, and even can quickly open the market for the company and win customers. Below I will briefly introduce several novel' food brands' names.

(food is the sky)

The name of the food trademark "food is the sky" is taken from the sentence: people take food as the sky. Judging from the meaning of the name, although it is easy to understand, it has a unique flavor, novel atmosphere and strong cultural elements in China. The name "food is the most important thing" is a good combination of food and traditional culture, which embodies the people-oriented spirit. In addition, the side also reflects the quality assurance of food by merchants.

(Kissing)

(in our field)

The name sounds very grounded, but it is actually very novel. Generally, few people can think of and use this brand name. Its easy-to-understand semantics are unforgettable, easy to associate and impressive. As the brand name of food, these three words are quite appropriate and novel, giving people a very natural sense of intimacy.

(sharp corner)

I don't need to say that the brand names of sharp corners all come from an ancient poem: Xiao He only shows sharp corners. Taking sharp corner as the brand name of food is very novel and unique. Although the description of the name feels small, the company can stand out from its peers through hard work, which symbolizes the auspicious development of the company in the future. As a food brand name, it is both atmospheric and meaningful.

Novel food brand names can achieve the effect of turning the stone into gold to a certain extent. If you also want a food brand name with good reputation, please refer to the following novel food brand names.

Baiwei Harmonious Wanda

Feng Wan Wei Ming Samui Genuine Red Sail

Champion Yabao Zhu Lin Wen Ya enjoys happiness.

Joey Fufeng Huiling Hengkang Tiancheng

Wen Bai hong tu Xin yi Chaoyang Hengtong

Zhao Guang Li Yonggao

Anxin Wuzhou Jiali Huagang Road

Hongda Wenya Haiming Lvjian Henghui

Rui si ai bo Li hong Dunhuang, Xiong Yue

Sinodis argued that Century Jingmei Huahao

Guangyu Yuan Zhi Ling Tong You Run Jia Sheng Xiang Zhai Si Lian

Miao kou Xiang Jia fu de pin Wei Xuan hai Ming hui ao pu Shi

Rongcheng Tian Xuan Jian Yi Bai Ruiyuan McGee Shi Haorunde

Xi Xi Qi Mu No.1 Hospital Shibu Meifang Lebao

Naming skills of novel food trademarks II. Name the food according to its characteristics.

Different food types have corresponding characteristics, and these characteristics will form iconic characteristics in the long-term publicity process, thus increasing brand awareness. Therefore, when naming food trademarks, we can name them according to the characteristics of food, so that customers can better understand the characteristics of the brand through hundreds of times of understanding.

Second, from the customer's needs.

No matter what kind of food it is, it will eventually face customers, so naming food trademarks is, in the final analysis, naming these customers, and the names should be understandable and liked by customers. Therefore, it is necessary to grasp the needs of target consumers and come up with a suitable name according to their needs for products, so that customers can recognize and like this brand more.

Citation of food brand names with distinctive atmosphere;

Yuan Chao, Derby, Ailai, Tongou, Wei Ying.

Roar, vibration, music, Asian edge, Dikang.

Li Yin, Kangda, Niu Xiao, Sheng Hao, Sai Pai.

Anfu, Taishi, Yanghu, Jianjiang and Zhenyong

Budd, Gus, Shun Pai, Chicken, Grace Garden

Unitalen, Zhou Nan, Zhan Heng, Xiao Yuan, Huo Yu.

Yue Wei, Zhiwei, Hall, Li Anding and Mingfu.

Niu Ben, Leiyang, Jianpai, Yuanda and Mingpei.

Poetry, emperor, glory and harmony, resounding suburbs,

Haoda, Xingte, Zhiming, Yuanlian, Airi

Tao Ba, Ling Jie, Yang Fu, Chi Shi, Fang Na