In fact, after careful observation, we can find that the new retail has also fallen into homogenization competition. BBK Fresh Food Romance, Yonghui Super Species, Bailian riso Food, and this box of horse fresh food are all taking the route of combining catering, because catering naturally has the ability to gather customers, which can make customers and stores have long-term contact, and fast-moving products such as fresh food and drinks are easy to combine, so everyone is eyeing this place. I expect them. Box Ma Xiansheng should be one of them. After all, people have Ali background. Box Ma Xiansheng spent 2 billion yuan on trial and error in advance. After determining the business model of "fresh supermarket+catering+e-commerce+logistics and distribution", it took more than 411 million yuan to promote it. It is difficult to do this without Ali's support.