news media central kitchen establishes a new profit model through media communication. Central kitchen "originally refers to the production place where some chain catering enterprises concentrate on purchasing and intensively produce semi-finished or finished products." The news media industry borrows the concept of "central kitchen", which means that the materials collected by journalists are incorporated into the all-media database, and all kinds of communication channels and sub-media in the media process these materials twice as needed to produce various forms of news products; Finally, according to the characteristics of media, communication speed and communication needs, it will be released and disseminated step by step through various media. Through the intensive production of content, the multi-level development of news information can be realized to improve the communication effect and save the communication cost. The "central kitchen" mode is a mechanism for deep media integration and resource integration of traditional media. It is a reconstruction and reconstruction of news product form, editing and distribution production process and mode, organizational structure, management assessment and profit model, and it is also a major exploration mode for the integration of new and old media at present. The concept of "central kitchen" can be summarized as: integrated planning, one collection, multiple generation, multiple communication, all-day rolling and global coverage.