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The first fast food restaurant in the world appeared in new york, USA in 1885. Since then, the fast food industry has developed rapidly all over the world, reaching a climax after World War II. Nowadays, world-famous fast food restaurants such as KFC and McDonald's have grown to tens of thousands of chain stores all over the world, with an annual output value of tens of billions of dollars.

in recent years, with the increasing demand for fast food in the market and the influence of western fast food, some Chinese fast food restaurants have appeared one after another. Moreover, because of the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has been taken seriously by many small and medium-sized investors. So now more and more people open Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

there is a big difference between Chinese fast food and western fast food. First of all, the varieties of Chinese fast food and western fast food are quite different. For China people, western-style fast food is just a kind of leisure food, which can't be eaten as a meal, while Chinese fast food has to solve the problem of customers' eating; Secondly, western-style fast food is mechanized, mass-produced and standardized, while Chinese fast food is far from this level because of the variety or technical conditions; Furthermore, western fast food has entered an advanced and mature stage, and it is generally chain-operated, while Chinese fast food has just started. Due to the limited capital investment, limited technical level, limited governance level and immature social conditions, most of them can only operate in a single household at present, and it seems too early to talk about chain stores now.

below, the author will talk about the problems that will be encountered in opening a Chinese fast food restaurant under the current conditions:

1. Selection of fast food varieties is an important link in fast food management, which determines the success or failure of fast food restaurant management to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first is meals. Such as fried rice, steamed rice, risotto, mixed rice, etc. The second is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles, pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc. The third is the pastry category. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are convenient and quick foods, such as meals, noodles or rice noodles, which customers can make quickly when they arrive, while pasta can be made in batches in advance and served as soon as customers arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants. However, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will not only make your fast food restaurant look featureless, but also increase the workload of the kitchen invisibly and make the whole fast food restaurant difficult to operate. There are two options here: one is that a fast food restaurant only deals in one kind of fast food, either meals, noodles or pasta; The other is mainly engaged in a certain kind of fast food varieties, supplemented by some other two kinds of varieties. A fast food restaurant must not cover everything. It deals in all kinds, and all kinds add up to about 21 kinds at most. By the way, if a fast food restaurant deals in meals or pasta, it's best to deal in several kinds of soup dishes at the same time and provide some free side dishes.

2. Positioning and location of fast food restaurants Fast food has always been characterized by convenience, high quality and low price, and its main service target is the public, so the positioning of any Chinese fast food must be popular, middle and low. High-grade fast food is not eaten by the rich, and the poor can't afford it, that is, people often say, "high is not enough, low is not enough." Here, taking the catering market in Chengdu as an example, besides the popularity of Chinese fast food, its price is mostly set around 5 yuan. That is, a consumer can have a fast food just by spending 5 yuan. At present, Chinese fast food is most popular with the working class, especially the white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be selected in factories, office buildings, prosperous commercial areas, schools and other places where the working class or students are concentrated, as well as places with a large floating population such as stations, docks and traffic arteries, so as to ensure sufficient customers. You know, people eat fast food for convenience and speed, so they generally don't walk a long way or take a bus to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.

3. The scale and decoration of fast food restaurants Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, a fast-food restaurant can be opened when its shop floor area reaches 31 square meters excluding the kitchen, and it can be regarded as a medium-sized fast-food restaurant when its shop floor area reaches 61 square meters or more, while it is a large-scale fast-food restaurant when its shop floor area exceeds 111 square meters. The small scale of fast food restaurants has two advantages, one is to save the initial investment, and the other is to avoid the waste of store area when business is slow. Because fast food is a modern business model, the decoration, shop and kitchen facilities of Chinese fast food restaurants should all show modern characteristics. The decoration of Chinese fast food restaurants should adopt simple style and bright color to give customers a relaxed and pleasant feeling; The tables and chairs in the store can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; The kitchen should also try to use kitchen utensils made of stainless steel and other materials to give customers a clean and hygienic impression.

4. Management of fast food restaurants As we all know, western-style fast food restaurants have a set of perfect and mature management systems and processes, but Chinese fast food restaurants, especially those small Chinese fast food restaurants opened by freelancers or laid-off workers to make a living, are obviously unrealistic if they are asked to adopt which management model. In fact, the management of small Chinese fast food restaurants boils down to only a few words, that is, the boss first chooses the variety and location of fast food restaurants, completes the decoration of fast food restaurants and installs the facilities of fast food restaurants, and then you find several chefs and cooks to do the kitchen, and several waiters to do the front hall, so that they can do their work well every day. Finally, of course, the boss collects money himself. Let's talk about how many people it takes to open a Chinese fast food restaurant. In a fast food restaurant with a shop area of 31 square meters, there are about three people in the kitchen, that is, one person is in charge of cooking [this article comes from the secretarial resources-www.2191.cn, please go to the secretarial writing network to find a model essay], one person is in charge of making noodles, and the other person is in charge of making pasta if you operate three kinds of fast food varieties at the same time. The front hall also needs about 3 waiters. In addition, it's best to have a mobile kitchen worker who is responsible for washing dishes and dishes to ensure the demand for dishes during business hours. Of course, the boss is responsible for the collection, but it is best to use the cash register to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant. Let's talk about the matters needing attention in the management of Chinese fast food restaurants. In addition to good quality and low price, convenience, quickness, neatness and hygiene are another main characteristics of fast food restaurants. Whether it is the chef in the kitchen or the waiter in the front hall, the movements must be skilled and fast to meet the needs of customers who come to eat and leave after eating. All the staff of fast food restaurants should have a clear division of labor and cooperate with each other, so as to achieve the overall quick effect. The shops, tables and chairs, tableware and kitchen utensils of fast food restaurants should be cleaned diligently, and the staff should pay attention to personal hygiene. In short, the image of fast food restaurants should be kept clean and comfortable at all times.