The following aspects can be considered in the promotion of restaurants near residential areas:

1. Preferential policies: we can refer to the practices of other hotels and introduce some preferential policies to attract customers, such as the first-time consumption reduction for new customers.

2. online promotion: use social media such as wechat, Weibo and Tik Tok to promote and publish some food pictures and word of mouth to attract potential customers to shop.

3. Food delivery service: It involves food delivery service. You can set a certain delivery range and set up delivery signs at the door to improve the accuracy of targeting people, so as to meet the needs of surrounding residents.

4. marketing: put up posters and other marketing materials in the community or distribute food and beverage leaflets to attract customers to eat in the store.

5. increase recreational facilities: add some recreational facilities in the dining room, such as mahjong room, chess room, etc. to increase the amount of entertainment and attract more customers to spend.

It should be noted that the competition in the catering market near residential areas is fierce. It is necessary to formulate marketing strategies according to the actual situation, increase customer stickiness, and continuously improve product quality and service quality in order to stand out from the fierce competition.