1, site selection: open restaurant, pre-site selection is a very important thing, fried chicken store is the same reason, site selection, will provide great convenience for future business activities, in general, regardless of whether it is a new store or the old store, do marketing to do the attraction has been around the entire business process, and even some of the time we also need to do some paid promotion, if the site selection at a If the site is in a better location, it will save a lot of cost and energy.

2, decoration: store decoration is also a thing that needs to be carefully considered before opening a store, because the fried chicken belongs to the fast food category, so the decoration color should be bright and cheerful, should not use gloomy or opposing colors, it is best to use a simple style of decoration to give people a clean and comfortable feeling, and try to use warm and bright lights, according to research, bright lights help to improve the turnover rate, at the same time, the brand elements are properly highlighted in this decoration, the brand will be able to provide the best service. In this decoration on the appropriate highlight brand elements, themes and logos, can also be used to carry the brand concept and some pop culture.

3, taste: open meal restaurant, taste is always standing in the first place, fried chicken is no exception, chicken products, although the ingredients themselves have the addition of flavor will not be too bad, but want to make a colorful make a difference, but also is not an easy thing to do, you need to start from the ingredients, marinade, deep frying, sauce sprinkled with powder and other aspects of the hand, carefully control each link, the taste of the outstanding to make the product more recognizable, small Restaurant or should be clear to the product as the core of the hard truth, any play ultimately return to the product itself.

4, service: service is one of the three elements of the operation of the restaurant, including many aspects of a healthy development, the heart of the store service is not too bad, at the same time, customers can also be interpreted from the service of a store a lot of information, especially the chain of brand stores, good service can bring customers a better dining experience, increase the turnover rate, but also allow customers to better remember the brand.

5, activities: the catering industry, although the market is huge, but also facing competition is also big, good marketing is very important, both online and offline, need to regularly plan some activities, such as full reduction, discounts, single-free, etc., holidays must be fully utilized, and more innovative, usually creative planning may be more rewarding unexpected consequences.

6, diversion: a large part of the store marketing plan is to attract traffic, do publicity, in addition to the traditional offline promotion, through the online diversion has become a more efficient way to consciously understand the network communication, accompanied by a good sense of the network, make full use of the social fission and the network of popular culture, will be a great help in online promotion, in addition to the accumulation of private traffic, on the other hand, we must also Utilizing the public domain traffic, now the restaurant industry are inseparable from the online store, understand and master the rules of the platform, and even algorithms have become a good online store need to have the skills.

7, details: catering belongs to the service industry, when it comes to service, we have to mention the details, usually the best service is often reflected in the details, reflected in reality, not only in the words and deeds of the service personnel on the behavior, in the store a variety of processes and hardware facilities should also be able to reflect a sense of service, such as: small programs or seat scanning code ordering, a variety of safety indicators, the store seats with the Dining-related items on the table furnishings, humanized set meal settings, etc., everything needs to be spread around a good sense of view.