standard scheme format
I. scheme objectives
(the specific purpose of the scheme, what effect it will achieve, what impact it will have, etc.)
II. Scheme contents
(list the contents of the scheme projects to be carried out, down to the details)
III. Scheme participants
(those people will participate, Why)
IV. Scheme implementation mode
(step by step resource allocation schedule)
V. Scheme cost
VI. Implementation schedule supervision arrangement
VII. Spare scheme
Model text 1 of the scheme: indoor expansion activity scheme
Itinerary arrangement:
On the first day, your company arrived at Huairou Times to expand its training base. After dinner, we can organize bonfire parties and other activities.
After breakfast the next day, we will continue to expand for half a day. After lunch, we can arrange activities or return after dinner.
objective:
to cultivate leadership in planning, organizing and commanding;
learn to use the method of systematic thinking to analyze and deal with problems;
Grasp the relationship between the individual and the collective, and find your own position;
understand the importance of accurate execution and improve the ability of planning and implementation.
Friendly reminder:
1. Dress: casual clothes, preferably sportswear and sports shoes;
2. In case of force majeure, the expenses incurred shall be borne by the guests;
3. Take valid certificates, clothes, commonly used medicines and pay attention to safety during travel;
4. Take care of your belongings and prevent them from being lost.
Travel standard:
1. Stay in a standard room for one night.
2. Three meals and one breakfast.
3. Entertainment in the villa.
4. Expand training venues and trainer fees.
5. Others: full escort service;
6. insurance: travel agency liability insurance.
model essay 2 of the scheme: indoor fun activity scheme
1. Activity purpose: to elaborate the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.
second, the target audience: is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who are the main targets of the promotion? Who are the secondary targets of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.
III. Activity Theme: In this part, we mainly solve two problems:
1. Determine the activity theme
2. Packaging activity theme
Reduce the price? Price discount? Gifts? Lucky draw? Gift certificate? Service promotion? Demonstration promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity and the budget and distribution of promotional expenses.
be as artistic as possible after determining the theme? Pull the tiger skin to make a banner? , dilute the commercial purpose of promotion, make the activity closer to consumers, and impress consumers more. How many VCDs did you love a few years ago? Operation sunshine? It is a classic, packaging a simple price reduction promotion action into a caring action to safeguard consumers' rights and interests.
this part is the core part of the promotion plan, and we should strive for innovation to make the activity shocking and exclusive.
iv. activity mode: this part mainly expounds the specific mode of activity. There are two important issues to consider:
1. Determine partners: with the government as the backing or with the media? Sheep head? To sell your own? Dog meat Is the manufacturer acting alone or jointly with the distributor? Or joint promotion with other manufacturers? Cooperation with the government or the media will help to take advantage of the situation and create momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.
2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the target audience to participate. The higher the degree of stimulation, the greater the reaction to promote sales. But this kind of stimulus also has marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.
5. Time and place of activities: Proper choice of time and place of promotion activities will get twice the result with half the effort, while improper choice will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only the timing and place of launching the promotion campaign is very important, but also how long it will last and the effect will be the best. If the duration is too short, repeated purchases will not be realized within this time, and many benefits that should be obtained will not be realized; If it lasts too long, it will cause high cost and the market will not be hot, and it will reduce the value of customers.
VI. Advertising cooperation: A successful promotion requires all-round advertising cooperation. What kind of advertising creativity and expression methods do you choose? What kind of media hype do you choose? These all mean different audience arrival rate and cost input.
VII. Pre-preparation: Pre-preparation is divided into three parts,
1. Personnel arrangement
2. Material preparation
3. Test plan
What are the personnel arrangements? Everyone has something to do, and everyone is in charge? There are no blank points and no intersections. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will get into trouble when you get cold feet and lose sight of one thing and lose sight of another.
in terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise it will inevitably lead to a hectic scene.
More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill in a questionnaire or try out a scheme in a specific area.
VIII. Mid-term operation: Mid-term operation mainly includes activity discipline and field control.
discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, detailed regulations should be made on all aspects of discipline of the participants.
on-site control is mainly to arrange all links clearly, so as to be busy and orderly.
at the same time, in the process of implementing the plan, the scope, intensity, amount and focus of the promotion should be adjusted in time to maintain the control of the promotion plan.
IX. Post-extension
Post-extension is mainly a matter of media publicity. How will the event be followed up in which media? Melatonin is a master in this respect, and even a less successful promotion will be fired in the media with unprecedented pomp.
X. expense budget: without benefits, there is no meaning of existence. The cost input and output of promotional activities should be budgeted. How much did you love VCD? Operation sunshine plan b? The reason for the failure was that there was no budget in terms of expenses. It was not until after the activity that the planning company was found to have no financial support at all. A good idea is not enough for a good promotion.
Xi. Accident prevention: Every activity may have some accidents. For example, the intervention of government departments, consumer complaints, and even the sudden change of weather make it impossible to continue outdoor promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.
12. effect prediction: predict what effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the successes and failures from the aspects of stimulation degree, promotion opportunity and promotion media.
The above twelve parts are a framework of the promotion plan. In practice, we should boldly imagine, carefully verify, analyze, compare and optimize the combination to achieve the best benefits.
with a convincing and operational activity plan, you can get the company to support your plan, and you can also ensure the perfect implementation of the plan, so that the promotion activities can play a role of four or two thousand dollars.
model essay 3 of the scheme: enterprise fun activity scheme
1. Purpose of the activity:
In order to enrich the cultural and recreational life of the broad masses, relieve the intense work of employees, meet the growing spiritual and cultural life needs of employees, advocate healthy cultural life habits, cultivate everyone's interest in cultural and sports activities, establish correct labor values and establish a harmonious working environment.
II. Organization:
Leader of the leading group: Jiang Guiying
Deputy leader: Yang Jun
Members: Yang Heping, Luo Zhengdong, Lan Yi, Li Shuyuan (office member and trade union leader)
III. (1) Activity Item 1: Celebration by the trade union chairman Jiang Guiying? May day? Activity speech
(2) Item 2: Fun activities, competition contents and rules
All group events are attended by representatives from each department. (For each activity, three people from the business department, one person from other departments, and the warehousing department and the office * * * participate in a team)
Except for the fire extinguisher drill in the reservoir area, what other activities are held? Baihua Garden? Proceed.
1 badminton? Lan yi is in charge of
(1) and singles: the contestants of each participating unit are divided into upper and lower areas and eliminated by drawing lots, and the top three will be rewarded. (11 points for one game, two wins in three games)
2. Fight the landlord? Li Shuyuan is responsible for
(1), and two contestants from each participating unit will be divided into two groups, and the top three will be rewarded by drawing lots in the upper and lower regions.
3. Sprint of fire extinguishers-Yang Jun is responsible for
(1) and carrying fire extinguishers for 51 meters on-site fire fighting: all staff of the company will participate in the on-site drill, and representatives from all departments will participate. The safety administrator of the District Grain Bureau will explain the fire fighting knowledge, the use of fire extinguishers, and the on-site fire fighting drill (inviting representatives of renters to participate, so as to learn to use fire extinguishers)
4. Fu? -Yang Heping is in charge of
(1), and all players can participate to touch? Fu? Subject, reward.
5. tug of war? Luo Zhengdong is responsible for
all the players of each participating unit will participate in the competition, and the competition will be eliminated by lottery, and the top two or three will be rewarded by the group.
(3) Activity Item 3: After the above activities? Baihua Garden? Free activities, 6: 11? Baihua Garden? Dine.
all the above activities focus on participation, which cultivates sentiment, strengthens intelligence and body, and leads a healthy, happy and harmonious life? May day? . Let all employees in the lively
activity environment, so that the mind can be improved, and the body and mind are happy and comfortable.
Zigong Wugu Cereals and Oils Co., Ltd.
xx, xx, xx
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1. 6 model articles in planning book format
2. 5 model articles in activity plan format
3. 3 model articles in planning plan format
4. 3 model articles in implementation plan format
5.