As we all know, once summer arrives, it is also the off-season of the hot pot industry, off-season marketing has been a topic of concern for seasonal restaurant owners. Then hot pot restaurant in the summer time how to make profit?
Next, I will give you an analysis of a hot pot store is how to do in the summer time can also make the store customers full of cases.
We all know that winter is the peak season of the hot pot restaurant, customers are also very normal, but the summer hot pot is hot, so that only a very small part of the people choose to eat hot pot. In this way many bosses choose the peak season to make money, and off-season even consider changing careers.
Bosses calculate the year's electricity, water, staff costs, and the cost of rent including a variety of ingredients can not earn much money. But have you thought about making a profit in the summer? If you can make a profit all year round, you can make more than just a little bit of money in the winter. And a lot of people continue to spend money all year round, don't you want to know the secret?
Well, I'll make a long story short. Next, we will share this idea with you, so that more hot pot restaurant owners to solve this off-season no one's pitfalls.
First of all, summer is relatively hot, people usually do not choose hot pot this spicy and hot food. Instead, they choose something cooler and more comfortable to eat.
This greatly reduces the turnover for the hot pot restaurant, but how can we increase turnover? First of all, we must break the traditional thinking, innovation.
First of all, hot pot restaurant to create selling points to attract more people, first hit the selling point, let's say a cool summer, light hot pot, melon and fruit ice cream hot pot, fresh fish hot pot, free ice cold beer to drink to your skepticism, free green bean soup, freshly squeezed juice, so that you have a whole summer of cool to bursting and so on selling point.
After the customer into the store, the store air conditioning is sufficient, that is, to solve the summer you eat hot pot for fear of fire, but also allows you to eat innovative cool to solve the problem of craving is not on fire. The second is to enter the store lottery, if you are lucky enough to also get the opportunity to get free of charge. If the publicity is in place, free beer juice and green bean soup is also a major selling point to attract people, those who are distracted by the whole hot summer people see such a good idea have to enter the store to try it, as long as you store service is good enough, and delicious enough. I do not believe that such a good idea, but also in the most traffic when the waiter to go from table to table to explain the details of the event, I believe that no one will refuse to draw the prize will be free of charge, but also in the flow of traffic, the announcement of the winners of the free of charge, the more atmospheric to attract the customer's psychology, thinking of the next time to come here to eat, not only good service attitude, but also this lottery link, can be great! to satisfy people's psychology.
You should know that the prosperity of a company is the result of multi-system **** with collaboration. For example, diversion system, cultivation system, turnover system, sales chasing system, fission system and so on. The reason why people don't have methods and business is difficult is because there is no ready experience.
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