first, onlinetooffline, online marketing drives offline consumption
O2O is onlinetoooffline, and online marketing drives offline consumption. This model is particularly prominent for the catering industry. Consumers can link to the menu through small programs by scanning the QR code, and can complete online ordering without queuing. The convenience of ordering food independently can improve the repeat purchase of repeat customers, and also let merchants know the consumption habits and preferences of users, and can provide good recommendations and shopping guides for future consumption.
order quickly without waiting in line!
Second, the development cost is low, and the consumer experience is good
Compared with APP, the development of WeChat applet has lower cost and threshold. In the eyes of catering tycoons, the cost! Cost! Cost! Of course, the lower the better! The production of small programs is fast and convenient, and the development cost is lower. Compared with the APP, the applet does not occupy the memory of the mobile phone, and the opening mode is very simple, and there is no patch advertisement criticized by the APP, which brings a better consumer experience. The convenience of ordering food independently can improve the repeat purchase of repeat customers, and also let merchants know the consumption habits and preferences of users, and can provide good recommendations and shopping guides for future consumption.
3. Brand promotion of nearby stores, intangible saving of promotion cost
The development of the function of "nearby stores" has made physical stores get a good publicity function, especially for those small shops that lack popularity, which is an important step to open the consumer market. The application of small programs in physical stores virtually saves the cost of promotion and solves the "pain point" of high store promotion costs.
fourth, improve management efficiency
applets are perfect service tools for customers and powerful management tools for businesses. Applets can help stores collect users' dining information, so stores can do a good job of docking related work in advance and improve the progress of work. Management departments and applets can provide a full set of data such as reservation, ordering, payment and evaluation. The powerful data management ability of applets plays an important role in promoting the operation and development of the catering industry.
v. attracting repeat customers and new customers
applets support businesses to establish a perfect membership system, which is very attractive to repeat customers and new customers. After the payment is completed, the customer can be automatically identified as a member to trigger consumption deduction, consumption sharing courtesy, etc., so as to realize the exchange of member points for goods and deduction of consumption amount, and stimulate the second consumption.
if you have a catering applet, it supports the functions of address navigation, complaint, dish display, water addition, dish urging, checkout, waiter calling and so on, and basically contains all the interaction and service contents between a restaurant and customers. Then you just need to put the QR code of a small program in front of the restaurant. Customers pass by the door of your store, and when they see that the store is good, they can take out their mobile phones and scan it, and immediately know whether there are any seats in the store and what dishes to sell. Even order directly and pay, go in and find a place to wait for food.
under the circumstance that the third-party payment has become the preferred payment habit of the whole people, facing the consumers who generally have Internet thinking, we can go further by paying attention to user experience, personalized service, brand effect and catering industry.
for small programs to start businesses, using the powerful communication ability and convenient use of small programs to enhance their brand awareness and user experience are the two cores, and so are catering small programs. As long as we can use small programs reasonably, we can make small programs bring more profits to ourselves. Therefore, small programs are the strongest weapon to help the catering industry cope with the impact of the Internet and develop with the trend. As for the future, we have to wait and see whether the catering applet can have a subversive impact on the industry! Applets can be used without downloading and installing, which makes the mobile phone very refreshing, does not occupy too much memory of the mobile phone, and brings great convenience to users. Moreover, WeChat has 911 million users, which is equivalent to 911 million traffic. Many enterprises and businesses regard applets as a brand-new and important position. With applets, they have the opportunity to attract and activate huge traffic, which can completely make up for WeChat official account's current powder absorption, inactive fans and so on. You can use it immediately and enjoy the ultimate experience. There are nearly 51 traffic portals, mainly because WeChat applets are constantly developing new functions and upgrading. More and more traffic portals are available for our use, such as WeChat WeChat official account, WeChat Payment, nearby applets, code scanning, social sharing, card package, etc.