McDonald's and KFC, as the world's premier restaurant companies, are successful for one very important reason: they have what is known as the Mystery Formula! All raw materials through the procurement, transportation, storage, processing to sell to the guests have a strict SOP, so as to achieve almost every store taste the same, food quality high guarantee. That is to say, in McDonald's and KFC, every link, every detail of the operation, there are very standard operating guidelines. That's why a new employee on the job only needs to be trained for a period of time to work in McDonald's and KFC, no chef's license is needed, and no experience is required.

Every employee, as long as they follow the standard operating procedures, will be able to make food that tastes exactly the same, with little to no variation. For example, under what conditions should the fries be thawed, how many minutes should they be fried in oil at what temperature, for example, how many minutes should the burger patty be grilled, how much of each type of sauce should be put on it, and so on. It is for this reason that McDonald's and KFC have been able to open so many stores in so many countries around the world and are so popular with so many customers. The food may not be refined enough, but the good thing is that the consistency of flavors is very strong.

Again, China's food and beverage companies, the most ranked is the bottom of the sea, Huang Ji Huang, sip feed, Xiaolongkan and other hot pots, the reason is actually the same as McDonald's and KFC, because the hot pot only need to configure the standard base, dipping sauce and fresh ingredients, you can almost replicate the same flavor in different stores. Only in this way can we expand our stores quickly and grow rapidly.

Traditional Chinese food, because it is very much subject to the personal influence of the chef, may be the same interlocking restaurant, because the chef's different, make the taste may be completely different, some stores made to meet the tastes of a part of the people, another store made to do it does not comply with the serious dependence on the chef's personal experience, standardization to reach a very difficult, naturally, it is difficult to expand, and there may even be a question of what the subject said! The secret recipe.