Article 20 of the Regulations on the Administration of Enterprise Name Registration stipulates that "the names used in enterprise seals, bank accounts, plaques and letterheads shall be the same as those of registered enterprises, and businesses, public catering and service industries may be appropriately simplified, but they shall be reported to the registration authority." Therefore, the name of a company with a business license and the name of the store (that is, the store signboard) should be consistent in principle.

Extended data:

According to the actual business needs, the contents of provinces, cities, counties, districts and other administrative regions can be omitted.

Article 36 of the Measures for the Implementation of Enterprise Name Registration Management stipulates that:

"An enterprise shall indicate its name in its domicile"

Article 37 stipulates that the company name used in the company seal, bank account and letterhead must be consistent with the company name in the business license.

Article 38 stipulates that the enterprise name used in legal documents shall be the same as the enterprise name in the enterprise business license.

Baidu Encyclopedia-Measures for the implementation of enterprise name registration management