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At the beginning of a chain of restaurants, how do I need to start, unified decoration and unified signage?
Thanks for the headline invitation to do the answer:

The first question: is their first model store, and then open to join? Or directly invite customers to join!

Answer is as follows: there are three forms of franchise, are related to the type of food and beverage industry and business. The first, if the industry to join, such as category to join! Customers are conducting catering operations, there are physical stores, the direct authorization to join, category to become a supplement to the customer's existing category. The second kind, if the industry to join, to the physical store form of operation, it is necessary to establish a sample store, conducive to customer understanding of the brand's business philosophy. The third,

If the industry to join, in the form of physical stores, the sample store investment is large, the need for rapid promotion, you can crowdfunding to join, but involves the original equity of the brand founder, will not be repeated here!

If the industry to join, in the form of physical stores operating, the sample store investment is large, the need for rapid promotion, you can crowdfunding to join, but involves the brand founder of the original equity, do not do so here!

The second question: whether the decoration should be unified?

The second question: whether the decoration should be unified?

Answer: the unity of the business concept, according to different market areas, different business area, different brand features, there are different forms of decorative expression, depending on the customer's specific circumstances and capital budget.

Answer: the unity of the business philosophy, according to different market areas, different business areas, different brand features, there are different forms of decorative expression, depending on the customer's specific situation and capital budget.

The third question: after authorization to join, whether the material secret recipe will be leaked?

The third question: after authorization to join, whether the material secret recipe will be leaked?

Answer: The customers who join get the technology or products! After charging the joining fee, the technology is supposed to be taught! There is no retention. But the product is a special processing process and technical content, the customer is difficult to master and standardization, if it is easy to master and copy, there is no reason for customers to join! Of course, for insurance purposes, you can join the contract kind of agreement ''non-compete agreement'' or ''confidentiality agreement'' and the franchise deposit formation ' and the franchisee margin to form a constraint relationship!

Answer: The customer who joins gets the technology or product! After charging the franchise fee, the technology is supposed to be taught! There is no retention. But the product is a special processing process and technical content, the customer is difficult to master and standardization, if it is easy to master and copy, there is no reason for customers to join! Of course, for insurance purposes, you can join the contract kind of agreement ''non-compete agreement'' or ''confidentiality agreement'' and the franchise deposit formation ' and join the deposit to form a constraint relationship!