Current location - Recipe Complete Network - Catering training - What marketing methods do Carrefour and Wal-Mart have to divert attention? Will IKEA lose money for a dollar of ice cream?
What marketing methods do Carrefour and Wal-Mart have to divert attention? Will IKEA lose money for a dollar of ice cream?
When I was in college, I learned some cases of logistics management in large supermarkets. Later, I went to Renaissance Carrefour for an internship for one year. In fact, there are many Carrefour and Wal-Mart in Shanghai and Beijing. There are not many IKEA, which is related to their industry. There is a slight gap between retail industry and decoration industry. For example, IKEA mainly does DIY decoration, while Carrefour does daily life retail, including household department stores, fresh and non-staple food, textiles, groceries and other departments.

If we want to talk about distracted marketing, in fact, all three companies have it, and they are basically the same, that is, low-price marketing. Carrefour Wal-Mart has promotional activities almost every two months. There is also distinctive marketing, IKEA is it, Carrefour and Wal-Mart look at specific stores, which I have never seen.

In fact, IKEA's one-dollar cone is also a promotion. It's just that the cone is more pleasing and can be eaten regardless of age, which is very convenient. Whether you buy it or not, you can buy things at IKEA. But this kind of purchase can bring economic benefits and increase the possibility of customers patronizing IKEA. Ikea can earn traffic as long as it spends a little money. Why not? Because he has enough passengers, but not too many. McDonald's 4 yuan a tube, the second half of the price is similar. This is all calculated by the merchants, only earning and not losing.

If one day Carrefour and Wal-Mart, including businesses in other industries, do this, will they not have these advantages of attention transfer? Even so, I think on the one hand, things like IKEA are still profitable, and people will come here to buy things, so many people will come, and so many people will spend them. On the other hand, other businesses dare not do such a one-dollar project. For example, Carrefour has too much passenger flow and may lose money. However, there are not many shopping malls that independently operate living decoration products and restaurants like IKEA. The catering industry, which is smaller than IKEA, is doing this meta-project. Apart from McDonald's, other small businesses are meaningless and impossible to do.