2009 10 x 65438 entered xx advertising company for a two-week internship in xx system design due to learning needs. In xx, xx advertising company is a typical local small company. Its company is mainly composed of environmental and holiday decoration, advertising design and other businesses.
Author:
Internship purpose:
Through social practice, I apply the theoretical knowledge I have learned in school to objective reality and make myself useful. In order to expand their knowledge, expand contact with society, increase the experience of individual theoretical knowledge in social competition, and exercise and improve their abilities.
Internship time:
65438+2009 10 x day
Internship location:
Xx advertising company
Internship content:
2009 10 x 65438 entered xx advertising company for a two-week internship in xx system design due to learning needs. In xx, xx advertising company is a typical local small company. Its company is mainly composed of environmental and holiday decoration, advertising design and other businesses.
Based on the principle of creative leadership, xxxx Advertising Design Co., Ltd. introduced the brand-new ideas of foreign advertising companies and combined with the operating advantages of local advertising companies to explore a unique and effective operating model of advertising companies. Is a professional advertising company integrating management, talents and technology. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image", with the principle of "honesty first and service first" and in the spirit of being pragmatic, diligent and brave in exploration, we will provide customers with satisfactory and effective services at multiple levels and in all directions.
When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me participate in the design of Coca-Cola advertising posters, just to test my ability in the design process.
Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. However, due to lack of experience, I failed to make a good design plan at first. Later, through the guidance of the design director and the help of colleagues, plus the professional knowledge of the school, a better plan was made. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.
Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the requirements, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer, so that the design can satisfy the customers as much as possible and attract the attention of consumers.
After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.
Internship summary:
In a few days, I read a lot of books and movies about advertising, and I have some trivial ideas about advertising creativity. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect. Coca-Cola case: 1. Coca-Cola made all the advertisements on 1960, and then began to promote the channel: how to make coke available everywhere when they want to drink it. 2. Coca-Cola adjusts its distribution mode according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, Coca-Cola changed Santa's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.
This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.
The short-lived intern survived, and his mood was very complicated, which can be said to be joy and nostalgia. I am glad that I will go back to school soon to meet my lovely classmates, and I miss my colleagues and friends in xx Company.
Looking back on my internship life, I was deeply touched and gained a lot. Later, I summarized the internship report and felt very gratified. I learned a lot about society in practice, which I couldn't learn in class, broadened my horizons and increased my knowledge, which laid a solid foundation for me to go to society soon and achieved the purpose of arranging this internship for us by the school.
These are some of my feelings during my internship, and they have also started a new journey in my life. After returning to school, I will accumulate bit by bit in my usual study and work, constantly enrich my experience and study professional knowledge harder. While enriching my social experience, I have taken a big step towards my life destination!