customer acquisition channels: all channels can reach consumers, depending on the characteristics of the product.

online channels: e-commerce platform, social media; Offline channels: immediate consumption channels, mainly referring to catering channels/non-ready-to-consume retail channels corresponding to drinks and other categories, mainly referring to modern channels and traditional channels/special channels, such as clinics, hotels and other channels.

Getting customers is getting customers. In the Internet era, the efficient and low-cost way of getting customers is favored by many enterprises. Accurate customer acquisition is to classify and summarize the information data collected offline, find out the rules through platform operation and analysis, depict the user's portrait, and conduct multi-dimensional screening. Then, through accurate marketing, advertisements are placed in specific groups, and high-quality potential customer groups are tapped to improve customer conversion rate.