Online promotion, with more channels and means and a wide audience, is an important method for takeaway platforms to publicize and promote. As takeaway users are mostly young people, microblogging, WeChat, public numbers, or local forums, well-known media, etc. are good publicity media from the point of view of young people's preferences. In addition, it is also possible to accurately promote the brand name of the platform locally, such as information flow promotion, Baidu bidding, etc., which will bring traffic to the platform. The most important advantage of doing takeaway platforms in the local area is the local resources, starting from the nearby merchants or familiar merchants, word-of-mouth publicity, through the point-to-point, face-to-face publicity will be the integration of all the local merchants eligible for resources, to strengthen offline publicity efforts, in order to bring about good publicity effects. Operators can publicize through a series of promotional activities, such as sharing red packets, limited-time discounts, full reductions, first-order reductions, vouchers, newcomer red packets, and other marketing tools, so that the user to generate fission, increase the user's secondary consumption, and tear out of a mouth in the local market.

Promotion and publicity to do a good job of doing fine, the platform's own "auxiliary" ability is also essential, therefore, in the beginning of building a local platform, must be carefully selected to suit their needs of the system software, a good horse with a good saddle. Only in this way, the platform later publicity and promotion can be more smooth, only to help improve competitiveness in the local market.